“GoGreen”, Re-/Upcycling, sustainability etc. are the trending topics and have reached, among others, the world of architecture, industrial and packaging design. Execution often falls back on natural color schemes and thanks to Pantone we now have an exactly defined helper to communicate our visions. It is called 15-0343.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” Leatrice Eiseman, Executive Director of the Pantone Color Institute
Besides its various effects on our wellbeing, symbolic meanings are attributed to colors. Yellow appears long lasting and dynamic. Mixed with the right amount of other pigments, its range can cover sparkling freshness up to almost burning warmth. As counterpart to yellows liveliness, blue is linked to depth, calm and endless distance – so to speak seclusion.
In times of war, terrorism and political uncertainty Greenery, a mixture of the both mentioned colors is supposed to trigger our minds, leading us towards harmony – inner harmony, being in harmony with nature, living in harmony with each other. On the other, more yellowish hand, it tells us that there’s still hope and it tries to motivate us to strive for everything we desire.
Obviously this is a huge to do list for a few little pigments, but if we only manage to understand Greenery’s message – it’s essentially saying: “that’s how you humans deserve to live” – it could give us the tender slap on the behind we need and which is long overdue. Well played Pantone, well played.
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