“GoGreen”, Re-/Upcycling, sustainability etc. are the trending topics and have reached, among others, the world of architecture, industrial and packaging design. Execution often falls back on natural color schemes and thanks to Pantone we now have an exactly defined helper to communicate our visions. It is called 15-0343.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” Leatrice Eiseman, Executive Director of the Pantone Color Institute
Besides its various effects on our wellbeing, symbolic meanings are attributed to colors. Yellow appears long lasting and dynamic. Mixed with the right amount of other pigments, its range can cover sparkling freshness up to almost burning warmth. As counterpart to yellows liveliness, blue is linked to depth, calm and endless distance – so to speak seclusion.
In times of war, terrorism and political uncertainty Greenery, a mixture of the both mentioned colors is supposed to trigger our minds, leading us towards harmony – inner harmony, being in harmony with nature, living in harmony with each other. On the other, more yellowish hand, it tells us that there’s still hope and it tries to motivate us to strive for everything we desire.
Obviously this is a huge to do list for a few little pigments, but if we only manage to understand Greenery’s message – it’s essentially saying: “that’s how you humans deserve to live” – it could give us the tender slap on the behind we need and which is long overdue. Well played Pantone, well played.
As a design agency based in Düsseldorf, obviously the fifth season of the year – carnival – is always a big deal. We are using our broad creativity in order to achieve exceptional outcomes for our clients but also to bring joy and happiness besides the daily business. That is why we are Santa’s little helpers on Christmas, human support for the easter-bunny carrying out his treats and now cheerful “Jecken”, taking ourselves not too seriously.
Even her stressful BA thesis couldn’t stop our Intern Malika from being creative, designing our lucky bag giveaway, which contained various little treats to enhance the atmosphere. The red and white color scheme, as well as the dressed up Aries were inspired by old fun fairs, which always have been a welcome alternative to the business worlds monotony. We hope you enjoyed this great time of the year as much as we did and we are looking forward to the next time, when everybody cheers: “Düsseldorf helau!”
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