By now, everybody has heard about the huge amounts of food that gets thrown away on a daily basis due to numerous, often though ridiculous reasons. If an apple’s circumference is too big, a banana doesn’t have the correct curvature angle or a carrot’s color doesn’t comply with the norm, none of them will make it to the supermarket’s display. Yes, there are attempts to react to this insanity but of course there are better and worse ones. To shred half of a weird looking carrot in order to get a cute little baby version might be a clever marketing strategy to increase the feeling of freshness but is definitely no serious solution. Some Supermarkets put up a “ugly fruits” sign and offer these non-standard products at a lower price. But, let’s be honest many of us still prefer to stick with the standard which we are used to.
Misfit has an alternative approach. Instead of tackling the “outer appearance”-problem in a way to make them prettier, they simply give it a completely new look. 70-80% of their products are made of fruits and vegetables, which would have gone to waste because of their outer appearance. “We created an identity that challenges beauty standards and glorifies the oddballs. Through illustration, photography and web design, we were able to tell Misfit’s story and educate consumers in a way that was fun and approachable.” In comparison to the before mentioned attempts of rather little avail, this approach seems more promising in order to challenge the battle against pointless food waste. And by the way, they are actually looking really good!
The fifth season of the year – carnival – is always a big deal in the Rhineland and especially in Düsseldorf as one of the hot spots. So beside our creativity during the year, we are joyful to support our customers while relaxing and celebrating carnival together. Again our beloved and gifted Illustrator Malika Specht designed our lucky bag giveaway, which contains various funny gadget to enhance party atmosphere.
Everything starts with a sketch. Here we show you the creative development of the Illustration. The color scheme, as well as the dressed up „aries“ were inspired by typical Cancan dancers, which always have been a welcome visual trip to come to other thoughts.
We hope you enjoy this great time of the year as much as we do.
Everybody cheers: “Düsseldorf helau!”
Your B.aries Team
Check our website: www.baries.de
„Mmh, what’s that?‘ – ‚Wine!‘ – Great, Emma. Very precise.“ Reading this blog post (the first one of its kind) one could think, it would be impossible to start a business in a market, where knowledge is not only essential but also almost seen as art itself. But if the right components meet each other even the biggest barriers can be overcome. In case of „Großstadthelden” (analogous: urban heroes) not only the right ingredients met, but also the young people with the right, fearless mindset.
Although coming together with completely differing backgrounds and specializations… or not even knowing what their subject areas specifically were, Lisa, Günther, Joe and Emma managed to place their faces in the picture of the multifaceted wine world. This is not a joke, they literally did – by placing illustrations of themselves onto their wine bottles. (By the way, these colorful self-portraits triggered our creative senses and made us stop by their booth) Fortunately Bio-Weingut Welter (Organic-Winery Welter) offers a bigger product range so that every hero got his own bottle with his face. Apart from its, for the wine world unusual outer appearance, a customer, whether experienced or not will be able to enjoy a product, made with passion for the taste and ecological responsibility.
From a small village into the big city – is an organic wine something todays urbaners need? „YES” Joe said. After tasting the wine for the first time he said, that this is a product he was missing in the city. Well, some random guy once said, “Stay hungry, stay foolish” and as far as I remember he was quite successful with his unusual ideas. So keep it up heroes we wish you success.
While walking around this huge trade fair, gathering new inspiration and trying to read between the lines, what the future concerning organic food will bring for us as packaging designers, a small booth caught our attention. Sure at first we were interested in the illustrations and usage of typography but we came into contact with pretty pleasant guys, that were just as relaxed as the company name sounds: HEYHO! But don’t let yourself be led astray by pigeonhole thinking. Behind this seemingly laid back image there’s a much more complex, long-sighted philosophy, which fascinated us even more than the colorful pictures.
Many industrial brands and businesses focus exclusively on satisfying their customer’s needs by delivering high quality, organic products or at least advertise that they’re doing so. Stefan, Timm and Christian are taking a step further or actually started their
business the other way around by creating jobs in the first place.
Their idea is to get homeless people, that have been excluded from social participation back to work, which will enable them to get out of an apparently hopeless situation.In their opinion, a socially oriented venture within a non-industrial revolution, as the HEYHO’s call it, is a possible alternative to conventional business models because they are confident that every human being, regardless of their differing past is capable of contributing their piece to our society. And on top of this humanitarian base we get “FrühsportFreunde” (Friends of early-morning exercise), “LateNightBreakfast”, “GoldenChachai” and “SaltcityOriginal” – four granola mixes, giving four unexpected taste experiences just as multifaceted as the people who made it.
We like your approach, we hope that you can continue realizing your HEYHO-vision and we agree: “Everything else is just Granola.”
We love the new chocolate brand „Johnny Doodle“ from the Netherlands. Based in Amsterdam they manufacture delicious chocolate bars with a lot of creativity and finest ingredients.
Fortunately our boss regularly brings some new packs of Johnny Doodle to the agency. The Packaging design is in a way naive and really playful so it is a pleasure looking at it while enjoying the sweet.
The design really communicates the character of the brand and product. More of these fresh and tasty designs!
They got also fudge in their portfolio and ….why are you looking at my bottom…great!
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