b.aries Blog

In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.

Three packs with the new packaging design 2018 of Schwarzkopfs brand Palette Natural Color Creme are standing in perspective

New Schwarzkopf Palette Natural Color Creme packing design

Briefing
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.

Our Work
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Model approach
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.

An old and a new pack are standing beside to visualize the difference between the old and the new packaging design

Before and after comparison of the old and new packaging design

A gif showing three different color tones and packaging designs of the new design relaunch

Palette Natural Color Creme color tones

Palette Naturals in the web: click here

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