In 2020 Douglas launched the new clean beauty brand one.two.free!
one.two.free! packaging design and brand developement by baries!
“Clean beauty is a global movement and a new transparent approach to the beauty industry, defined by clean brand products that contain no controversial and harmful ingredients for skin, body or environment.”
Create a visual identity and a packaging design for a new Douglas clean beauty brand.
The design should be young, appealing, cheeky and fresh and address the main target group of “millennial” women, who are seeking for natural & clean products.
The new cosmetic line should be easy to use and contain highly effective fermented ingredients, free of controversially health perceived ingredients. All of this should be reflected in the graphical approach and the packaging design.
Following the brands name, we developed a packaging series that represents a 3-step beauty routine. Consequently, the modern horizontal division of rose and white is broken up by the large numbers. As aresult, we created a striking and clear brand, which makes a big impression on shelf.
Finally, the large numbering, a playful typography and light pastel shades in combination with pink accents, create a strong contrast and an exceptional design.
Above all, the clear & playful design will strengthen the appearance in social media, to address especially the millennial women.
It was most challenging to create a logo for the one.two.free! packaging design. Furthermore, it should reflect the purity of the product, its clear and simple application, as well as to capture the zeitgeist. Therefore, the new brand logo got a modern and playful font with a fresh look & feel.
Douglas One.Two.Free! on the web: click here