Author: fabian
SISU – Non-alcoholic Spirit
SISU is a non-alcoholic spirit whose name stands for „mental quality“ in the Finnish language and embodies strength, endurance, courage, relentlessness and fighting spirit.
Non-alcoholic spirits are an alternative to conventional spirits. These spirits are sometimes produced in the same way as alcoholic spirits but involve special processes to remove the alcohol as a last step. SISU works with adaptogens which are herbal remedies that can help you combat mental or physical discomfort. They provide a biological boost that manages stress, strengthens your immunity and improves your overall well-being.
For centuries botanicals have been associated with traditional medicine, aromatherapy and herbal teas. Today consumers still perceive herbal substances as a „healthy halo“. Given the circumstances surrounding COVID-19 and to protect their own health, consumers see a positive link between these botanical extracts and emotional well-being.
SISU non-alcoholic spirit © 2023, baries design GmbH
Design
When designing the label, it was of utmost importance to integrate the Finnish influence. Therefore we decided to incorporate the style of the Finnish flag into the label design.
The flag shown is tilted to the left and forms a diagonal from the bottom left to the top right. This inclination symbolises a positive spiritual development. The logo also contains a diagonal and aspirational element that underlines the concept of the brand.
SISU non-alcoholic spirit © 2023, baries design GmbH
Dosage & varieties
The 3 different varieties can be purchased in small pipette vials that can also serve as an additional flavour enhancer depending on your needs and taste.
The flavours are:
reishi mushroom / passion flower
shisandra berry / liquorice root
jiaogulan / Turmeric
Discover more siids projects!
On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.
Contemporary design meets Punk
As we are always looking for the latest trends in design and lifestyle, it is our goal to offer perfect products to consumers. With our creative hub SIIDS we constantly develop and promote our creative potential and invite you to be part of it.
Nowadays sustainability is a must and should be considered in every product development. Therefore we looked at the market of decorative cosmetics, which is flooded with plastic packaging. While there is a massive usage of foils and plastics, the filling quantity is not consumer-friendly. Therefore we felt the need to develop a packaging that is both sustainable and consumer-friendly without sacrificing any stylish elements.
The idea was to develop a sustainable and refillable mascara kit, equipped with different brushes, for an exciting shopping experience. The kit includes a refillable Mascara tube, bioplastic refill containers and a selection of brushes for different looks and occasions. The design should be purist, contemporary and expressive.
ARC professional make-up concept, mascara © 2023, baries design GmbH
Brand & Logo development
When designing the product, we took into account that the brand should have a niche character but still appeal to a wide audience. It was also of great importance to position the brand in such a way that it can be extended to a broad product portfolio. In future more mascara colors will be included in the range as well as liquid eyeliner in refillable containers.
The logo ARC has a simple but graphic approach. The C also serves as the signet of the brand. The arc symbolizes the curved eyelashes and thus embodies the hero product. The look & feel of the brand should express calligraphy, punk, contrast and a contemporary style.
ARC professional make-up concept, logo close-up © 2023, baries design GmbH
Discover more siids projects!
On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.
Truly Care – a zero waste face mask
In our day-to-day work as packaging designers we notice that single treatment products, such as face masks, are often also sold in single-use plastic packaging. While single treatments are convenient for many consumers, single-use packaging means a burden on the environment. Therefore we challenged ourselves and designed Truly Care – a sustainable single treatment and zero waste face mask. Truly Care was designed to create as little waste as possible. The packaging consists of a paper wrap and a capsule that contains face mask powder. The paper can be returned to its recycling cycle because we paid attention to not using hot foils or any other finishing that would exclude the paper from its recycling cycle and make the packaging more expensive. The capsule itself is vegan and made of agar-agar – the same material used for nutritional supplement capsules.
Truly Care is developed by siids, the baries innovation hub.
Truly Care zero waste face mask, close-up
The capsule contains the face mask powder which must be merged with water before application. By pouring hot water over the capsule, the shell dissolves. The powder can then be mixed with the water and the dissolved shell so that the mask can be applied. To support sustainability and to create a healthy product, the amount of ingredients is kept very low. The anti-age fuse mask consists of algae powder (spirulina) and green tea leaves. The calming fuse mask contains concentrated pomegranate powder and clay. The cleansing fuse scrub is made of coffee and charcoal.
No additional microplastics, chemical dyes or any other chemical agents are included. Truly Care is organic and vegan and the face mask can be flushed away without any concern.
The motto of Truly Care, “no frills included”, does not only refer to the ingredients but also to the product itself. The packaging material was kept as minimalistic and pure as possible. Furthermore the visual appearance of Truly Care speaks a clear and straightforward design language. The paper wrap only shows the main ingredient and the texture of the product to give buyers and consumers an idea of the product. On the back easy, minimalistic icons guide consumers through the user instructions. The product’s sustainability and organic ingredients are communicated through the “bio” and “vegan” icons. We refrained from using explicit sustainable features, like brown paper, because we believe that these days it is one’s duty and it goes without saying to design any product as sustainable as possible. This should not only be communicated to a sustainable target group because we want everyone to use and see it.
Truly Care zero waste face mask, logo
„Truly Care“ tells what the product does: It’s an honest and genuine caring product for your skin. Hence we chose a minimalistic but sturdy font to represent the products’ features. The omission of serifs underlines the „no frills included“ motto because a striking and detailed font would not represent the raw pureness and strength of this product. The „c“ in the logo was extended by a little line which, combined with the letter C, represents the shape of the Truly Care face mask capsule.
Discover more siids projects!
On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.
The BeautyLove skin care line for e-commerce beauty boxes
In 2022 BeautyLove, an online shop for beauty lovers and beautybox fans, launched a new natural cosmetics skin care line. BeautyLove stands for eco-friendly cosmetics and packaging. Thus 99% of all ingredients used are natural and all products are NATURE certified.
For the first time, The OrganicLabs of BeautyLove has developed natural cosmetics together with Beauty lovers in the network. Together with the community three natural cosmetic products were developed, featuring power ingredients such as hemp oil, hyaluronic acid, agave & organic caffeine.
BeautyLove, natural cosmetics skin care line, product range
The design follows a typographic approach to achieve an expressive avant-garde look that appeals to the younger target group and GenZ. For the design of the product range we used pastel colours and warm colour codes that are usual stylistic elements of natural cosmetics. Nevertheless, we deliberately avoided elaborate visualizations of the ingredients. Instead, it was important to combine the natural colours with a large typography that describes the ingredients in an almost graphic way. To leave more room for these design elements, the BeautyLove logo appears more in the background as an „endorser“ on the black bar of the front. The strong contrast between the black colour and the soft pink and green colour tones emphasizes the young and fresh look as well as the premium character.
All in all, the tonality of the products is natural, organic and of high quality as well as performing. The seal supports the claim of being a sensible brand that highly values sustainability. For us it was very exciting to support the brand’s launch of a natural cosmetic product and we are proud to see the product hitting the e-commerce shelf!
Discover our other skin care projects!
„bathe your family in love“
In February 2022 Schwarzkopf launched the new design for its global brand Schauma which has an important history and expertise in providing hair care for the entire family. The new slogan „bathe your family in love“ symbolizes the transformation of the brand from a reserved brand to the new „Family, Love & Care“ brand.
Every child loves playing outside in the mud and exploring on little adventures. Once they come home, a lovely bath is waiting for them to spoil and clean their little bodies and enjoy quality time with their family. That’s what the global hair care brand Schauma is associated with for more than 80 years. We don’t have to point out how important relaunches are for brands with such a long-standing identity. Therefore in 2022 Schauma – a subsidiary of the umbrella brand Schwarzkopf – had its amazing second transformation for which baries design created a packaging design in collaboration with Bodo Warden (structural packaging design) to support the brand’s complete relaunch.
Our work
From a strategic point of view, we had to ask ourselves at the beginning of the project how far we could go with a fresh and new brand identity in order to retain all existing loyal customers, while at the same time attract new ones. Thus, when designing the product, it was of utmost importance to create a unified yet strong Schauma look that would speak to people in the same way.
Apart from triggering the emotionality and authenticity of the brand, it was very important to simplify Schauma’s large portfolio for it to appear as one brand. The aim was a fusion of the Baseline with all subcategories like Teens, Nature Moments & Men to evoke a harmonious overall feel. With more than 60 products, creating a different packaging design in terms of individual bottle and cap colors for each and every one of them is economically as well as environmentally just not sustainable. We’ve consulted the brand’s team to simplify the color scheme of the wide product range and made the brand even more environmentally friendly. As the aspect of naturality and sustainability is of major importance regarding the large portfolio and development process, the new Schauma bottle is made of 100% recycled material.
A simplified color scheme for the whole Schauma portfolio
From an aesthetic point of view, it was necessary to create a consistent color scheme to calm the entire portfolio. Thus, the color of the bottle now matches the color of the cap. And yet, with over 60 SKUs, the large portfolio appears like a colorful rainbow that caters for everyone’s taste. Moreover, for a long time the design of the brand’s hair care products has featured a model on the bottels’ front label. From 2022, this design will be discontinued.
Instead, we created a calmer design to simplify its diversity. Together with the monochrome color approach this results in a harmonization of the overall design impression. As vegan formulas with natural ingredients are used, we decided to emphasize those ingredients and put a lot of effort into creating unique ingredient visualization. In order to stand out from the competition and stage a strong on-shelf presence, we wanted to achieve a natural & premium look and feel. The design of the ingredient is arranged in a circular way, alluding to Schauma’s legacy and its previous design relaunch.
Design relaunches since 2019 done by baries design
As „Schaum“ means „foam“ in Englisch, the brand’s name „Schauma“ implies that foam is of particular importance to the brand. Since the brand’s early days foam has always been used as a marketing cue in all communication like TVCs, packaging design, advertisement, print material, logo etc. More recently, however, the Schauma brand has lost its foam connection in communication and design. In order to bring back this historical cue, we intended to give the design an impression of lightness and smoothness. The foam is now part of the new impactful & caring Schauma logo. Due to its simple and clean typography the logo no longer has to assert itself against the complexity of the label design. In addition, the white foamy outline gives the logo a standing on its own – the modernized blue color tone refers to the brand’s legacy and strengthens the customers‘ trust in the brand. The simple & minimalist typography completes the design and ensures a coherent overall look & feel.
As a team, we’ve been very excited to support the brand’s relaunch twice in a row with our expertise and knowhow of innovative packaging design.
It’s been an absolute pleasure and we cannot wait for the awesome designs to hit the shelves!
