Category: Allgemein

In 2020 Douglas launched the new clean beauty brand one.two.free!
Packaging design & development by baries!
“Clean beauty is a global movement and a new transparent approach to the beauty industry, defined by clean brand products that contain no controversial and harmful ingredients for skin, body or environment.”

Douglas one.two.free! brand building

The challenge

Create a visual identity and a packaging design for a new Douglas clean beauty brand.
The design should be young, appealing, cheeky and fresh and address the main target group of “millennial” women, who are seeking for natural & clean products.
The new cosmetic line should be easy to use and contain highly effective fermented ingredients, free of controversially health perceived ingredients. All of this should be reflected in the graphical approach and the packaging design.

Packaging design

The development of a packaging series that represents a 3-step beauty routine. The modern horizontal division of rose and white is broken up by the large numbers and creates a striking and clear brand, which makes a big impression on shelf.
Large numbering, a playful typography and light pastel shades, in combination with pink accents create a strong contrast and an exceptional design.
The clear & playful design should strengthen the appearance in social media, as marketing strategy to address especially the millennial women.

Logo development

 
The challenge was to create a logo for the one.two.free! packaging design that reflects the purity of the product, its clear and simple application, as well as to capture the zeitgeist. The new brand logo got a modern and playful font with a fresh look & feel.
 

 
Douglas one.two.free! slogan

Douglas one.two.free! slogan

close up on douglas one two free packaging design

Douglas one.two.free! top view product arrangement

 

Douglas One.Two.Free! on the web: click here

A new snack conquer the market

New food packaging design

The challenge

The design should represent the handmade production method and the long history. Further it should communicate the healthy and vegan recipe as well as it should have a ecological and recycable packing.

The background

Taube Nüsse is a small owner-managed company thats aim it is to establish a traditional Georgian snack called Chuchkhela. This natural energy bar is made from walnuts and grape-couverture, free from any preservatives and 100% vegan. Hundrets of years before warriors and shepherds appreciated the Churchkhelas and it is still traditionally made in Tiflis and imported to Germany.

Our work

The sustainable packaging – a natural cardboard box in which only a small window reveals the delicious contents – was given by the client. Illustrations specially designed for this products connect this new brand with the long history of the product. It is still produced according to traditional methods from hand-picked ingredients. Small, playful details fit perfectly into coarser elements, a seal creates trust in the authenticity of the manufaction and the colors reduced to basic colors manifest the centuries-old origin of the Churchkhelas. More variants with various nuts are in planning and will be distinguishable by different colors. So stay tuned and check out these delicious snacks.

Taube Nüsse on the web click here

Schwarzkopf Gliss Kur team asked us to develop a label design for their new Gliss Kur subline Nutri-Balance Repair.

New technologies require new designs

 

The challenge

The task was to develop a label design for the new Gliss Kur subline Nutri-Balance Repair, which supports the healthy balance of scalp microbiome and laying the foundation for silken smooth hair. These benefits should be transported to the user through the design. Color code and label design need to have a balance of natural appeal and technological performance.

Our work

The current Gliss Kur baseline range shows the performance of the product closed in a box. But new technologies require a new appearance.
The difference started already with Bio-Tech Restore.
Product name and main formula components are communicated above the box, while performance and hair type recommendation are located in the lower part. This clear, straightforward structure ensures that the consumer is informed about the differences at first glance, but leaves little room for emotionality and naturalness. The visual now shows not only the performance but also the effective ingredients.
Back to Nutri-Balance Repair: The amorphous, authentic form of the liquid correlates with the representation of the birch leaf, which appears as if it had been photographed with an X-ray machine. We were able to combine the natural ingredients and the technology contained in the formula in one image to explain them to the consumer at a glance. The apparent translucency of the visual and the white box make the text stand out, providing clear explanatory information. The soft turquoise shade with a hint of blue generates a pleasantly caring feeling and highlights the silicone- and colorant-free composition. This label design of Gliss Kur Nutri-Balance Repair follows on seamlessly from that of Gliss Kur Bio-Tech Restore, which is the first new product of the range that combines science with naturalness and whose design also originates from baries design.

New Gliss Kur subline Nutri-Balance Repair made by baries

New Schwarzkopf Nutri-Balance Repair made by baries

Schwarzkopf Gliss Kur Nurti-Balace Repair on the web: click here

In december 2018 Douglas launched a new make-up collection in collaboration with model and actress Amber Valletta:
The Amber Valletta Capsule Collection.
We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.

Briefing
The design briefing was very detailed and a great chance to show our competence in all-round care service regarding consultation, conception, logo and packaging design and finally implementation.
The goal was to enrich the Douglas portfolio with a new premium brand.
A high quality packaging with comfortable textures and wearable shades were requested.
The design should transport confidence, timelessness and sophistication.
The Capsule Collection is addressed to women who feel confident and want to look perfect on any occasion

Capsule Collection by Amber Valletta - Collage.

Capsule Collection by Amber Valletta – Collage

Our Work
It was a nice task for baries design GmbH to create this wonderful new brand under Parfümerie Douglas GmbH in collaboration with the model and actor Amber Valletta.

We designed the secondary packagings for all five products in a rosegold look. This color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover we provided the packaging with an flowing and organic all-over embossing to create interesting and luxurious haptics.

Logo Development
The new brand name got a personal style inspired by Amber Vallettas original signature, highlighted through the reduced and puristic setted product descriptions.

Original signature from Amber Valletta and final logodesign

https://www.douglas.de/Amber-Valletta.html

In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.

Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors

Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.

 

Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.

Palette Color Shampoo relaunch 2018 overview.

Palette Color Shampoo relaunch 2018 overview

 

Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.

Palette Levels Logo Variations.

Palette Levels logo variations

 

www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo

After we designed the relaunch for Schauma baseline in 2018 for our long-term client Schwarzkopf, we now developed the packaging design for Schaumas Limited Edition „Scentsational Fragrance“ in 2019.

Briefing
We were asked to develop a diverse and playful design concept to complement the new baseline design.
The new limited edition should create a visually emotional scent experience and follow the market trends with a catchy, bold and colorful packaging design.

Our Work
Focusing on the fragrance notes, we chose an illustration style, that gives consumers the eye-catching scent experience, that Schauma has asked for. Colors and contrasts within the visuals were key to be as eye-catching as the shampoo shelf requires. Surely, the key elements, that we had developed within the Schauma relaunch stayed. Such as the round effect foil and newly centered information. It was very clear from the beginning on, that what we needed to do was exchanging the model as a key visual with the ingredients and make those the main actor. Also, we added the range name and the fragrance name in a playful typo to catch the new consumers‘ attention. On top of the new key visuals, we added some lovable illustrated outlines at the bottom of the label for the extra emotional kick.

Schauma packaging design

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Schwarzkopf International (@schwarzkopf) am

www.schwarzkopf.de/schauma

In 2019 Schwarzkopf launched the new packaging design for their global brand Schauma. The trusted hair care brand has a history of over 80 years and is traditionally providing hair strength and care for the entire family. In 2019 the brand got a new face, developed with baries design.

Several Schauma bottles with the new packaging design are standing variously in front of a white background.

Schwarzkopf Schauma hair care range overview 2019 selection

Briefing
– Rejuvenate to a modern, eye-catching and lovable brand
– Revitalize the traditionally natural concept by stressing natural ingredients, vegan formulas & vitality
– Refine to be more emotional and family-oriented
– Differentiate family member‘s in packaging design (women, men, teens & kids)
– Unify global portfolio of almost 100 SKU‘s but stay colorful
– Strengthen brand impact and enhance flow of information on packaging label

New Vegan sticker layout design for Schauma relaunch 2019

The “vegan formulas“ icon is key element to convey the natural concept to the thoughtful user.

Our Work
Key of the packaging design relaunch is the complete reorganization of the label, which primarily means the innovation of the circle and transformation into the centered design. This design step conveys a more emotional appeal and clusters the label information.
On top, the circles pop out with colored refinements.
To keep the brand‘s high recognition value, we kept the traditional model on top. Still, we set a highlight with the new model, that catches attention with her vital, natural smile and hair. Not only is the label reorganized, but we also unified the portfolio by switching individual bottle and cap colors for harmonized look.
Every SKU‘s got it‘s own new, natural ingredient icon to stress the naturalness. In addition, we stressed the natural concept with the „vegan“ icon, that was developed for the Schauma shampoos. Even the sticker on top supports with it‘s unconventional shape, that fits the bottle naturally.

Before and after comparison of the Schauma packaging design

www.schwarzkopf.de/schauma

In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.

Three coloration packs laying on a natural structured and colored paper background with ethnic patterns

Packaging design for the new coloration brand „Only Love“ by Schwarzkopf

Briefing
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary

Our Work
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.

Description of the different ingredients of the nes natural "Only Love" coloration

Ingredients of the coloration formula

www.schwarzkopf.de/onlylove

Fa packaging design relaunch 2018, created by Baries.
Finally in 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.

Fa Body Care brand relaunch 2018 Paradise Moments product family

International Fa Brand Relaunch 2018 Moodboard

Briefing
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“

Our Work
For FA we developed a new overall packaging design concept. Communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
„Cream&Oil“ designs are focusing on sensoriality and premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!

Before and after comparison of the Fa packaging design

 Gif showing three packaging designs on three slides in front of a gradient background.

Fa brand relaunch 2018 abstract

www.de.fa.com

We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic „chateau“ wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.

Five bottles of L´air du temps wine are standing in front of a black background presenting the freshly designed labels.

L´air du temps product range abstract. The whole range consists of ten white, red and rosé wines

A red wine bottle with label design by B.aries Design Agency Duesseldorf is lying on several rocks.

We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.

L´air du temps in the web: click here

Abbildung der drei stehenden "Linique" Weine der Pieroth Wine Company

New wine range „Linique“ by B.aries Design for Pieroth Wine Company 2018

 

We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé „Cuveé Glam“ has an extroverted and strong but still glamorous effect.

Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.

Linique wine online: Click here

BenFit Nutrition packaging design. The new revolutionary protein bread from Benfit is in the market! Benfit is a start-up company from Düsseldorf.
Nutritionist and fitness coach Ben produces white bread with a high protein content which is low in fat, without preservatives and without added sugar – and it tastes great too!

For a conscious low carbohydrate nutrition. FIT BY HIGH PROTEIN.

www.benfit-nutrition.com