In 2020 baries developed and designed a new chocolate brand concept with the new superfood black fermented garlic.
SUPERFOOD NUTRITION is the first chocolate brand which combines fermented black garlic with delicious flavors.
Inspired by the ISM trade fair motto 2019 „healthy sweet“, we researched food trends and superfoods. So, we became aware of the superfood black fermented garlic. In the fermented state it retains its positive, healing properties, but the appearance and the smell change.
Due to its caramel taste, the idea was born to combine this superfood with high-quality fine chocolate and fruit ingredients.
We want to develop an innovative chocolate brand which highlights the black fermented garlic and declares it as superfood. It should be noted, that the garlic bulbs get a black color due to its fermentation process. Therefore, we decided to conceptually state the black color for our packaging design. Additionally, the design got color accents, which were set by the ingredients such as lavender, caramel and strawberry. Above all, the choice of three different flavors in one package, but packed separately, gives this product its special exclusivity and uniqueness.
Most importantly, we need to stage the black garlic in such a way that the appetite is not lost. And, the curiosity for new taste explosions is still maintained.
Therefore, we looked for an outstanding natural photograph of the black fermented garlic and combined it with the selected ingredients. Together with chocolate pieces, the ingredients are arranged in a still life composition.
The Black Garlic written in cursive letters adds emotion to the design and is an eye-catcher on the packaging.
There are three signature fine choclate bars with a designed flavor variation of fermented Black Garlic &
SUPERFOOD NUTRITION – The superfood nutrition brand is intended to give the consumer a healthy sweet alternative.
Therefore, the logo needs to have a natural and organic appearance. But, it should also reflects the high-quality aspect of the selective chocolate composition. Consequently, this is shown by a raw cacao bean in combination with a seal like structure of the logo.
Undoubtedly, pure elegance is the guiding principle for the logo design.
©2020 baries design GmbH. All rights reserved.
In 2020 baries developed and designed a new cosmetic line, targeting the luxury segment. NOX is a luxurious natural skin care brand, that focuses on clean and natural ingredients.
This cosmetic cleansing series is made especially for night care. Therefore, the theme of the night should be taken up conceptually in the packaging design as well as in the logo design. Additionally, the product should radiate a mysterious, luxurious aura and helps the user to achieve a divine like complexion overnight. So, we decided to choose a high-quality glass jar, which is coated with a black lustrous lacquer. On the inside it has a golden finish and on the outside a combination of various transparent varnishes. In other words, the jar design itself serves to visually translate the night theme. Above all, the gold inside stands for the divine beauty — the divine elixir. We want to match valuable natural ingredients with an iconic design. In conclusion, this product line got its own identity to stand out in the selective market.
There are three signature masks with three different ingredient collections:
NOX (Latin “night“) is in the Roman mythology the goddess and personification of the night. Therefore, it serves perfectly as name for these high-quality black masks.
Consequently, the new brand name needs to have a modern and technological approach with natural look & feel. So, the logo is characterized by a simple typography, which is clear and sans-serif.
Moreover, the dot in the middle of the O gives the logo a strong recognition value and can also be used as an icon.
©2020 baries design GmbH. All rights reserved.
In early 2020, Schwarzkopf Brillance launched their new line extension Gloss Hypnotics. It‘s a Level 3 coloration with an additional, temporary sparkling booster, visualized by baries design.
Based on the Brillance baseline packaging design we should create a visualization for the new feature from Brillance Gloss Hypnotics. The focus should be on the communication of the permanent result on one side and the temporary glittering effect on the other side. This special effect of the additional sparkling booster fades after one hair wash.
To draw attention to the essential innovation, we changed the box, icon visualization and the area on the right side. This allowed us to stay in the architecture of the baseline packaging design.
Instead of the red diamond structure in the lower box section we chose the specific hair color with glittering structure. By retaining the box structure, the line extension remains connected to the baseline.
The icon now contains not only a diamond, but also an illustration of the gloss booster tube and declares the two results. The area above the icon was changed the most. It distinguishes the product from the baseline. On the left side of the vertical line the shiny hair color result is displayed and on the right side the additional glitter effect of the sparkling booster is indicated. These two results are supplemented by textual explanations.
Schwarzkopf Brillance Gloss Hypnotics on the web: Explore the sparkling booster
With Hatice Schmidt LaBS we created a whole new Hatice Schmidt cosmetic brand identity including logo development, packaging and website design.
We were asked to develop a logo and corporate identity for the new cosmetic brand Hatice Schmidt LaBS, which both should transport diversity and expertise of Hatice Schmidt herself. We had also the pleasure to create the packaging design of the first two eyeshadow palettes HOLY and DAY. The appearance of packaging should have a high-class look but at the same time integrate a character of an urban grunge style.
Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a very hard neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. The cosmetic product standards are very high, as she has been testing and evaluating them for almost a decade.
Her indie brand in the high-end segment is to establish itself in the cosmetics market and provide competition in the premium segment with high-quality formulations and unusual packaging designs.
For the logo of Hatice Schmidt LaBS, we perfectly combines urban grunge with high quality. Therfore, one of the most modern fonts was overlaid in a staggered manner. As a result, the luxurious appearance is disturbed by the distortion in a way that suggests the origin of Hatice Schmidt.
The HOLY eyeshadow palette includes colors that are perfectly suited to special occasions and the DAY palette includes colors for everyday make-up. Based on urban grunge style, we have designed the lettering of the eye shadow packagings Holy and Day in graffiti look. The high quality of the products is reflected in the varnish.
New cosmetic products need a new website. Therfore, we we designed the surface for the web shop for the products of Hatice Schmidt LaBS. In the near future it should be extended by further products and constantly updated with new content. Strategically we designed a concept that allows intuitive operation and clearly highlights the products for the user. Implementation of the visual presentation and managing the communication and coordination with the IT service provider on top. Last butnnot least, we produced animations of the logo and short video clips for social media content.
In 2020 Douglas launched the new clean beauty brand one.two.free!
one.two.free! packaging design and brand developement by baries!
“Clean beauty is a global movement and a new transparent approach to the beauty industry, defined by clean brand products that contain no controversial and harmful ingredients for skin, body or environment.”
Create a visual identity and a packaging design for a new Douglas clean beauty brand.
The design should be young, appealing, cheeky and fresh and address the main target group of “millennial” women, who are seeking for natural & clean products.
The new cosmetic line should be easy to use and contain highly effective fermented ingredients, free of controversially health perceived ingredients. All of this should be reflected in the graphical approach and the packaging design.
We need to develope a packaging series that represents a 3-step beauty routine. Consequently, the modern horizontal division of rose and white is broken up by the large numbers. As aresult, we create a striking and clear brand, which makes a big impression on shelf.
Finally, the large numbering, a playful typography and light pastel shades in combination with pink accents, create a strong contrast and an exceptional design.
Above all, the clear & playful design will strengthen the appearance in social media, to address especially the millennial women.
Most challenging was to create a logo for the one.two.free! packaging design. Furthermore it should reflects the purity of the product, its clear and simple application, as well as to capture the zeitgeist. Therefore, the new brand logo got a modern and playful font with a fresh look & feel.
Douglas One.Two.Free! on the web: click here
Churchkhela food packaging design: A new snack conquers the market
The design for Taube Nüsse should represent the handmade production method and the long history. Further, it should communicate the healthy and vegan recipe. Moreover, it should be created as an ecological and recyclable packing.
Taube Nüsse is a small owner-managed company thats aim it is to establish a traditional Georgian snack called Chuchkhela. This natural energy bar is made from walnuts and grape-couverture, free from any preservatives and 100% vegan. Hundreds of years before warriors and shepherds appreciated the Churchkhelas. It is still traditionally made in Tiflis and imported to Germany.
The sustainable Churchkhela food packaging design idea was given by the client. Consequently, a natural cardboard box is used. Only a small window reveals the delicious contents. Today, the product is still produced according to traditional methods from hand-picked ingredients.
We want to connect this new brand with the long history of the product. Therefore, we designed special illustrations for this food packaging. Small, playful details fit perfectly into coarser elements. A seal creates trust in the authenticity of the manufaction. Above all, we reduced the colors to basic colors. So, the packaging design manifests the centuries-old origin of the Churchkhelas. More variants with various nuts are in planning and will be distinguishable by different colors.
So, stay tuned and check out these delicious snacks.
Taube Nüsse on the web click here
Schwarzkopf Gliss Kur team asked us to develop a label design for their new Gliss Kur subline Nutri-Balance Repair.
The task was to develop a label design for the new Gliss Kur sub line Nutri-Balance Repair, which supports the healthy balance of scalp microbiome and laying the foundation for silken smooth hair. These benefits should be transported to the user through the design. Color code and label design need to have a balance of natural appeal and technological performance.
The current Gliss Kur baseline range shows the performance of the product closed in a box. But new technologies require a new appearance.
The difference started already with Bio-Tech Restore. Product name and main formula components are communicated above the box.
On the other hand, performance and hair type recommendation are located in the lower part. As a result, this clear straightforward structure ensures that the consumer is informed about the differences at first glance. But it leaves little room for emotionality and naturalness. Most importantly, the visual now shows not only the performance, but also the effective ingredients.
The amorphous, authentic form of the liquid correlates with the representation of the birch leaf. Therefore, it appears as if it had been photographed with an X-ray machine. Most importantly, we were able to combine the natural ingredients and the technology contained in the formula in one image. As a result, we could explain them to the consumer at a glance. The apparent translucency of the visual and the white box make the text stand out. So, it provides clear explanatory information. The soft turquoise shade with a hint of blue generates a pleasantly caring feeling. Consequently, it highlights the silicone- and colorant-free composition.
This label design of Gliss Kur Nutri-Balance Repair follows on seamlessly from that of Gliss Kur Bio-Tech Restore. It is the first new product of the range that combines science with naturalness and whose design also originates from baries design.
Schwarzkopf Gliss Kur Nurti-Balace Repair on the web: click here
In december 2018 Douglas launched the Beauty Packaging Design for Amber Valletta Capsule Collection in collaboration with model and actress Amber Valletta. We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.
We got a very detailed and extensive design briefing. This project was a great chance to show our competence in all-round care service: consultation, conception, logo and packaging design and finally implementation.
Douglas wants to enrich its portfolio with a new premium brand. Therfore, a high quality packaging with comfortable textures and wearable shades were requested.
Moreover, the design should transport confidence, timelessness and sophistication. This Beauty Packaging for Amber Valletta is addressed to women who feel confident and want to look perfect on any occasion
We loved this task from the beginning. And, this collaboration between Douglas GmbH in and Amber Valletta was more than inspiring.
Skin care is mostly connected with rose, white and nude color shades. To achieve the prmiumness, we decided to design the approach in a rosegold look. So, this color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover, we provided the packaging with an flowing and organic all-over embossing. As a result, the consumer will experience an interesting and luxurious haptic. The design needs to work on for the differnt shapes of all five products.
The new brand name should get a personal style. Therfore, we thought about a handwritten character of the logo. The idea waslikes very much. Finally, inspired by Amber Vallettas original signature, the logo font was choosen closely by the original signature. Additionally, the logo is highlighted by the reduced and puristic setted product descriptions. Both, logo and claims were arranged simply black on a clean white box.
Original signature from Amber Valletta and final logodesign
In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.
Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.
After we designed the relaunch for Schauma baseline in 2018 for our long-term client Schwarzkopf, we now developed the packaging design for Schaumas Limited Edition „Scentsational Fragrance“ in 2019.
We were asked to develop a diverse and playful design concept to complement the new baseline design.
The new limited edition should create a visually emotional scent experience and follow the market trends with a catchy, bold and colorful packaging design.
Focusing on the fragrance notes, we chose an illustration style, that gives consumers the eye-catching scent experience, that Schauma has asked for. Colors and contrasts within the visuals were key to be as eye-catching as the shampoo shelf requires. Surely, the key elements, that we had developed within the Schauma relaunch stayed. Such as the round effect foil and newly centered information. It was very clear from the beginning on, that what we needed to do was exchanging the model as a key visual with the ingredients and make those the main actor. Also, we added the range name and the fragrance name in a playful typo to catch the new consumers‘ attention. On top of the new key visuals, we added some lovable illustrated outlines at the bottom of the label for the extra emotional kick.
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We are proud to show you our work on the Schauma packaging relaunch 2019. The trusted hair care brand has a history of over 80 years and is traditionally providing hair strength and care for the entire family. In 2019 the brand got a new face, developed with baries design.
– Rejuvenate to a modern, eye-catching and lovable brand
– Revitalize the traditionally natural concept by stressing natural ingredients, vegan formulas & vitality
– Refine to be more emotional and family-oriented
– Differentiate family member‘s in packaging design (women, men, teens & kids)
– Unify global portfolio of almost 100 SKU‘s but stay colorful
– Strengthen brand impact and enhance flow of information on packaging label
Key of Schauma packaging relaunch 2019 is the complete reorganization of the label. Therefore, the innovation of the circle and transformation into the centered design was created. This design step conveys a more emotional appeal and clusters the label information. On top, the circles pop out with colored refinements.
To keep the brand‘s high recognition value, we kept the traditional model on top. Still, we set a highlight with the new model, that catches attention with her vital, natural smile and hair. Not only is the label reorganized, but we also unified the portfolio by switching individual bottle and cap colors for harmonized look.
Every SKU‘s got it‘s own new, natural ingredient icon to stress the naturalness. In addition, we stressed the natural concept with the „vegan“ icon, that was developed for the Schauma shampoos. Even the sticker on top supports with it‘s unconventional shape, that fits the bottle naturally.
Before and after comparison of the Schauma packaging design
In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.
Fa packaging design relaunch 2018, created by Baries.
Finally in 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“
For FA we developed a new overall packaging design concept. Communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
„Cream&Oil“ designs are focusing on sensoriality and premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!
Before and after comparison of the Fa packaging design
We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic „chateau“ wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.
We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.
L´air du temps in the web: click here
We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé „Cuveé Glam“ has an extroverted and strong but still glamorous effect.
Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.
Linique wine online: Click here
BenFit Nutrition packaging design. The new revolutionary protein bread from Benfit is in the market! Benfit is a start-up company from Düsseldorf.
Nutritionist and fitness coach Ben produces white bread with a high protein content which is low in fat, without preservatives and without added sugar – and it tastes great too!
For a conscious low carbohydrate nutrition. FIT BY HIGH PROTEIN.