A non-alcoholic spirit cannot be as intoxicating as an alcoholic drink?! With Changin’ you can explore a new mind-set whilst enjoying the intense taste of selected, distilled herbs in a non-alcoholic spirit. Expand your horizon, get intoxicated by the taste of Changin’ and let the special herbal composition change something within you – your perspective.
Changin’ is developed by siids, the baries innovation hub.
The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colours give you an idea of the positive experiences that await you, if you let it happen. The design of the bottle is split into two different image styles to emphasize the different mind-sets: a clean front label and colourful back label which is only visible from inside the bottle. It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit.
To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and
its chosen ingredients are 100% organic.
The name Changin’ is a combination of the words “change” and “gin” as the taste of the drink is inspired by gin.The font of the logo and the colours on the back label represent the idea of psychedelic visualisations where all aspects of perception and mental associations can be altered – and that’s all about changin’ the mind-set.
On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.
We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic „chateau“ wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.
We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.
L´air du temps in the web: click here
We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé „Cuveé Glam“ has an extroverted and strong but still glamorous effect.
Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.
Linique wine online: Click here
The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name „Roo Tattoo“ is a phonetically memorable use („Roo“ is Australian slang for „Kangaroo“).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the australian outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.
Its a cool australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.
Creative Agency: B.aries Design GmbH
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper
Roo-Tattoo online: click here
Roo-Tattoo press: click here