Category: coloration

In 2020, we designed the relaunch for Schwarzkopf’s professional coloration brand Syoss.
At the same time, the line extension Syoss Oleo Intense got a facelift with a baries packaging design.

Challenge
  • modernize design
  • evoke caring oils & focus on „caring oil and no ammonia-formula“

 

Our design concept

To achieve the requested goals, we changed the logo background from black to gold. This strengthens Syoss Oleo Intense in comparison with the baseline and catches attention with a highly supreme look. Nevertheless, the dark brand look is still maintained. The other way around, the subtitle „oleo intense“ is now written in fine gold typo on black. But here too, reversing the color code appeals more premium.

Moreover, our main focus was to reinvent the oil visualization. It was most purposeful to keep the clear message of the drop shape but interpret it in a modern way, that underlines the intense care.

Therefore, we removed the abstract lights in the background and instead focused on the drop itself. Furthermore, we refined the shape and inner texture to arise a more premium and caring character that describes the supreme coloration formula. The extended peak that is dropping from the top adds a delicate dynamic and integrates the drop in a refined way into the layout.

The newly implemented serif typo on the drop is adding a luxurious attraction.

Syoss Oleo Intense Lightener Mood With Baseline Packs

Syoss Oleo Intense Lightener Mood With Baseline Packs

 

Also have a look at our packaging design in this stunning tv spot

Please note: Tv spot is not made by baries design
 
 
Schwarzkopf Syoss Oleo Intense hair coloration the web

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In 2020 Schwarzkopf relaunched it’s professionally performing hair color brand Syoss with a baries packaging design.

Briefing
  • Create a packaging design for a professional, but still approachable brand look & feel
  • Drive the main focus on the key benefits „precision & intensity“
  • Draw new attention on the hair color & refine the model approach
Our design concept

Syoss is Schwarzkopf’s professional hair color brand in the retail shelves. The brand ensures most precise and intense results, which should be more notably highlighted within this relaunch 2020.

Accordingly, we worked with a just as much precise visual concept. The front layout shows a new diagonal cut, that complementary to the model integrates immaculate hair texture. This new hair-triangle with the prominent shade number puts a new focus on the outstanding hair quality, which will be reached by using Syoss hair coloration. The sharp cut visualizes precision, whereas the diagonal shape adds a new modern dynamic, that is also found in the details of the new model approach. Also, the new elements do visualize the technological performance of the patented colorist ingredient mix.

Mood set up with Syoss baseline coloration packagings

Mood set up with Syoss baseline coloration packaging

 

Strengthening the brand

Regardless the new implementations, the brand personality is still pure and clear, due to the bold black main color. Furthermore, the successfully proven color coding in black, silver and red – or blue for the lightening shades – ensures the brand recognition to the current user. The brands traditional black professionalism is now additionally underlined by clear color differentiation. This applies especially in case of the old fading between the models head line and the logo on the previous design. The new clear line between the both with the anthracite background behind the model are now strengthening the logo on top, which has got a clear standing on black.

Besides the color differentiation, we kept the horizontal layout division in logo, model and text block. Likewise, the very individual block text design in the bottom area kept this layout. Yet, we simplified the text elements to strengthen the consumers focus and set a new content-related focus. Especially the lightener shades benefit from the new structure, that implements the „Levels of Lift“ in the text box for a clear contextual communication.

 
Syoss relaunch 2020 using instruction icons

Syoss baseline and lightener relaunch 2020 using instruction icons

 
Schwarzkopf Syoss Blond range mood

Syoss Blonde range design adaption

 

Surround design

The precise, salon-like color result is the brands key benefit and need to be communicated to the consumer with a more prominent approach. Accordingly, the typical color guidance system was moved from the back to the top of the pack. This sets a new focus on the clear match between recommended base colors and achievable color results.
We also did design the icons on the side of the packaging. They communicate the usage in the precise coloration process in a way that fits the clear visual approach of the new facing.

Model Approach Syoss Baseline Relaunch 2020

Model Approach Syoss Baseline Relaunch 2020

Model approach

The brand Syoss was seeking for a new model inspiration that keeps the professional brand identity but appears more approachable.
The brand is historically catching the consumers eye with unconventionally models with hidden eyes. Those have usually been covered by sharp fringe hair styles. Based on this, we kept the unique concept but modernized the style.

Now, the models have a dynamic hair cut line that covers the eyes in a more natural, not-perfect, more unexpected and approachable way. Nevertheless, the strong, mystery character and most importantly the perfectly professional hair quality are maintained.

 

Schwarzkopf Syoss colorationon the web

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In early 2020, Schwarzkopf Brillance launched their new line extension Gloss Hypnotics. It‘s a Level 3 coloration with an additional, temporary sparkling booster, visualized by baries design.

Sparkling booster for removable glittering effect

 

Challenge

Based on the Brillance baseline packaging design we should create a visualization for the new feature from Brillance Gloss Hypnotics. The focus should be on the communication of the permanent result on one side and the temporary glittering effect on the other side. This special effect of the additional sparkling booster fades after one hair wash.

Our design work

To draw attention to the essential innovation, we changed the box, icon visualization and the area on the right side. This allowed us to stay in the architecture of the baseline packaging design.
Instead of the red diamond structure in the lower box section we chose the specific hair color with glittering structure. By retaining the box structure, the line extension remains connected to the baseline.
The icon now contains not only a diamond, but also an illustration of the gloss booster tube and declares the two results. The area above the icon was changed the most. It distinguishes the product from the baseline. On the left side of the vertical line the shiny hair color result is displayed and on the right side the additional glitter effect of the sparkling booster is indicated. These two results are supplemented by textual explanations.
 

 

Schwarzkopf Brillance Gloss Hypnotics on the web: Explore the sparkling booster

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100% Vegetal
Only Love
Palette Levels

One of the most successful launches in 2015

We‘re getting nostalgic and it‘s time for a little throwback.
Maybe you haven‘t heard of Keratin Color, but since its launch in the USA exclusively in Walmart in 2015 it has become one of the leading brands in the retail sector. The products with the holistic packaging design by baries design have been rolled out nationwide in all retail channels in the USA and Canada since January 2016.
Schwarzkopf has received nine of the leading beauty awards in the US, including the prestigious „Allure Best of Beauty Award“, the „US Product of the Year Award“ and the „Product of the Year USA“ in 2017.

Award Winning Schwarzkopf Keratin Color

Award Winning Schwarzkopf Keratin Color

The creation of new brands is one of the core competencies of baries desgin. So, the successful design of Keratin Color began with a pitch to which Schwarzkopf invited us. Therefore, it is not surprising that we won this competition.

The challenge

At the time of publication, the new formulation with pre-color serum and K-Bond PlexTM for younger, fuller looking hair should be obvious at first glance. It should be clear, that this new coloration treats the hair while coloring through new technological properties.

The briefing

There were a few, but significant, ideas from the client that we were to serve in the creation:

  • Color code: dark purple, black and Silver
  • Communicate: 1st permanent pro-age coloration
  • Model approach: optimistic, experienced, active & vital (age: end 30 – middle 40)
 

One harmonic and expressive packaging design

Our work

Keratin is a water-soluble fiber protein and consists of amino acid chains that are arranged in a helical pattern. The more of these structures are present, the more they can strengthen the hair. Keratin is the main component of the novel formula. Therefore, the purple drop with the red molecular helix inside immediately catches the eye. It visualizes the technology of coloration, which both nourishes and strengthens. Deep colors and strong contrasts underline the power and performance of this formula. The particulate background directs the eye to the information, which in turn is linked to the model‘s hair by a silver line. This results in a harmonic and expressive overall picture, in which the logo Keratin Color is the center of attention.

Logo development

Since the holistic packaging design was created from one source, the logo was naturally also developed by us to match the overall appearance. The extended line from the „K“ symbolizes a keratin fiber and at the same time combines the two words „keratin“ and „color“ into one unit. Additional, the softness of the font reflects the caring properties. Finally, a contrast of white and dark red allows for a very good recognition value.
 

Model approach

The model approach originates from baries design as well. Only the age group (30 – 40 years) and an optimistic basic attitude with modern femininity was specified. We choose to cut the faces to offer a lot of space to stage the beautiful dyeing result and to link it with the informative texts. This way of showing a model on a coloration package was revolutionary at that time and has opened up many design possibilities ever since.
 

Schwarzkopf Keratin Color on the web

See more hair coloration packaging designs made by baries design

Packaging design for a revolutionary new brand

In 2018, Schwarzkopf started to work on a revolutionary new hair color, that won’t damage the hair due to natural ingredients. We were very glad to develop the packaging design for 100% Vegetal and join the exciting process from the very first idea to the final product.

The Challenge

2018 Schwarzkopf briefed us firstly for their first all-natural hair color, crafted in India using the ancient tradition of Ayurveda. Launching a design which reflects the caring power of Ayurvedic plants and herbs and its natural caring benefits, addressing women who want to color their hair, but are afraid to damage it with chemical hair dye. The packaging design from 100% Vegetal should connect the user with the positivity of nature, which implies health and a natural color result.
Besides the natural and vegan ingredients, which should be considered in the packaging design, no models should be shown. The focus should be on the plants and herbs shown in stylized illustrations.
Due to the new method of application as powder and not – as is usually the case with commercially available hair coloration – as cream, new inner elements also emerged. Instead of a bottle developer and a tube of color cream, the packaging now contains just a sachet of powder. This not only saves costs, but above all protects the environment by reducing packaging waste.

Logo Development

The logo should give a clear massage from the first sight: 100% Natural, 100% Vegan and inspired by traditional ayurvedic methods.
We have based the logo design on the symbols known from Sanskrit in order to establish the connection between the Ayurvedic concept and the modern age.
The slightly irregular sans serif typeface, in which individual letters are connected with each other, is inspired by traditional Sanskrit, which has been used in India and South Asia for over 3000 years. It reflects the expertise of traditional Ayurvedic applications and the power of naturalness and stands out of the packaging design.

Our Work

According to the briefing, we created a design for the outer packaging that completely dispenses with a model approach. Instead, the focus is on natural hair and the main ingredients used in each color shade – arranged on a label reminiscent of a pharmacy label. The color of the hair in the background and the main color assigned to the shade in the label ensure that each shade has its own character. At the same time, the white tear-off label on each shade forms a uniform line in harmonious contrast.
The icons on the front were designed with great attention to detail and visualized in an unmistakable way. We also created all illustrations of the inner elements as well as those for instructions for use in the same sketchy style like the coloring ingredient shown on the front.
We have based the logo on the symbols known from Sanskrit in order to establish the connection between the Ayurvedic concept of the product and the modern age. The serif font transports the expertise and the centuries-old traditional method of hair coloring into the present, while the script in the headlines creates a stronger emotional bond with the consumer.

Schwarzkopf 100% Vegetal Natural Hair Color back and inner elements made by baries

Schwarzkopf 100% Vegetal Natural Hair Color back and inner elements made by baries

Schwarzkopf 100% Vegetal on the web: click here