Category: concepts


Contemporary design meets Punk

As we are always looking for the latest trends in design and lifestyle, it is our goal to offer perfect products to consumers. With our creative hub SIIDS we constantly develop and promote our creative potential and invite you to be part of it.

Nowadays sustainability is a must and should be considered in every product development. Therefore we looked at the market of decorative cosmetics, which is flooded with plastic packaging. While there is a massive usage of foils and plastics, the filling quantity is not consumer-friendly. Therefore we felt the need to develop a packaging that is both sustainable and consumer-friendly without sacrificing any stylish elements.

The idea was to develop a sustainable and refillable mascara kit, equipped with different brushes, for an exciting shopping experience. The kit includes a refillable Mascara tube, bioplastic refill containers and a selection of brushes for different looks and occasions. The design should be purist, contemporary and expressive.

ARC professional make-up concept, mascara

ARC professional make-up concept, mascara © 2023, baries design GmbH


Brand & Logo development

When designing the product, we took into account that the brand should have a niche character but still appeal to a wide audience. It was also of great importance to position the brand in such a way that it can be extended to a broad product portfolio. In future more mascara colors will be included in the range as well as liquid eyeliner in refillable containers.

The logo ARC has a simple but graphic approach. The C also serves as the signet of the brand. The arc symbolizes the curved eyelashes and thus embodies the hero product. The look & feel of the brand should express calligraphy, punk, contrast and a contemporary style.

ARC professional make-up concept, logo close-up

ARC professional make-up concept, logo close-up © 2023, baries design GmbH


Discover more siids projects!

On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.


The monotony of the last stretch and the anticipation of the coming year

As every year, we are sending our Christmas and New Year’s greetings in a creative format: a conceptual champagne packaging design that symbolically reflects the past year 2021 as well as the expectations for the coming year 2022. In this second pandemic year, our baries champagne packaging design combines the monotony of the last stretch and the anticipation of the coming year.

Monotony & Futurism – baries Champagne Packaging Design of the Year 2021

Monotony & Futurism – baries Champagne Packaging Design of the Year 2021


Our work

We are rounding off the year with a combination of shape, color and material to create a unique composition.
This year our packaging is set in a scene of different objects that we paradoxically have become both fond and tired of in the home office setting and is monochromatically immersed in the Pantone Color of the year 2022 ‚Very Peri‘ which fittingly underlines the zeitgeist.

Monotony & Futurism – baries Champagne Packaging Design of the Year 2021  -Pantone color of the year 2022 "very peri"

Monotony & Futurism – baries Champagne Packaging Design of the Year 2021, home office items in the Pantone Color of the year 2022 “Very Peri”


Cheers to Transformation and Futurism

Just as the colour reflects times of change, the premium silver packaging contrasts the monochrome everyday objects in above packaging scene. The cut-outs in the packaging provide a hopeful perspective after a period of monotony.
Although we will carry on with the home office in 2022, we hope for a future full of contrasts, transformation as well as digital and aesthetic futurism.

Packaging Design Detail: Monotony & Futurism – baries Champagne Packaging Design of the Year 2021

Monotony & Futurism – baries Champagne Packaging Design of the Year 2021, futuristic packaging in metallic silver with revealing cut outs


Discover our projects from 2021:


Always on the lookout for the latest trends in design and lifestyle, it is our goal to offer the customer the perfect product. Our internal baries projects bring our own ideas to life to constantly develop and promote our creative potential.


PRIDE LIPS for pride month and beyond

At baries, we have observed in recent years that diversity is becoming more and more relevant. The movement moved out of the niche and gained the awareness of the masses. That’s why we started conceptual brainstorming already last year and developed our own diverse product concept. Today, diversity is extremely important. We take pride month 2021 as an occasion to share our PRIDE LIPS for celebrating tolerance and diversity in society.
Kissing and hugging are important and of special significance to all of us, especially in times of social distancing. That’s why we wanted to celebrate „kissing“ with special KISS KITS that encourage people to interact, have fun and connect with each other.

PRIDE LIPS kiss kits - color range, designed by baries design

PRIDE LIPS kiss kits – color range, designed by baries design


Our work

When designing the PRIDE LIPS kiss kits, the idea was to express diversity and joy through the packaging design. For each colour of the iconic PRIDE FLAG we created its own lip gloss and lip liner.
The packaging design features different lip expressions that convey a special, exaggerated expression and provoke in a humorous way. The witty and provocative names of each packaging invite the user to have fun and embrace unexpected happenings.
To make the colours stand out, we decided to use a white packaging box. This way, the depicted colours resemble a colour chart. For the lips illustrations, we chose a poppy style that reminds of comic art. In combination with the logo – a speech bubble that playfully links to the illustration – this creates a harmonious packaging design.


Trendwatch – bold & colorful beauty

Obviously, the colours of our kiss kits are based on the rainbow of the iconic LGBTQ+ flag. However, they are no stranger to the beauty & make up world.
Thanks to the open and tolerant web culture, all colours and looks are accepted and celebrated. It is IN to express one’s individuality and mood. For this reason, each PRIDE LIPS variety has its own character expressed through its unique colour, illustration & playful title. Therefore the brand encourages the consumer to try out and embrace various looks.
be brave, be bold, be free, be pride!

PRIDE LIPS kiss kits, designed by baries design

PRIDE LIPS kiss kits, designed by baries design


Brand & Logo Design

Our PRIDE LIPS brand is loud and proud. In fact, our kiss kits are designed for those who are not afraid to attract attention but are proud of their individual beauty. Not just for the LGBTQ+ community, but for everyone who makes their own beauty statement.
To highlight the brands‘ extroverted character, the logo is designed as a speech bubble. The individual product names that are positioned below the speech bubble thus become ambassadors for the brand name.
As the black logo stands in striking contrast to the packaging design and monochrome approach, the design gets an avant-garde and arty feel.
In addition, the logo immediately catches the eye and strengthens the brand. It also offers a great canvas for the typology. In order to integrate the rainbow effect of the LGBTQ+ flags in every single product, the typo in the logo is coloured with a gentle rainbow gradient. In contrast, the font is straightforward reinforcing the brand’s strong character.


Maybe you are interested in more packaging designs made by baries design:


Merry Christmas and a Happy New Year!


An extraordinary year is coming to an end and everybody has been facing extraordinary challenges. As a team, we are very proud everything has worked out so well. Of course, home office comes together with its ups and downs, but overall, we have managed to always stay in touch, have fun during team meetings and might even be closer than before with mastering these circumstances. Nevertheless, we’re beyond excited to come back to our beautiful office in Düsseldorf and are sure we’ll appreciate our agency life there even more! Next to interesting projects, we took the opportunity to bring some of our own concepts to reality and let out creativity space. This year, we designed two bottles to celebrate the end of the year. One that concludes this partly black year and one that gives a bright outlook.
Regardless of the challenges, 2020 was the year of our Heart’s Desires. Matching special needs arising from the pandemic, the project Heart’s Desires allowed us to spread some positivity and we are looking forward to a new year!

give instead of take: a better way to celebrate!

This is the motto of our Heart’s Desires. Our heart does not only beat for design. In 2020, it was our heart’s desire to have a special focus on the social and environmental impact we have as an agency. Until this year, every baries team member received a personal birthday gift. This year, we decided to donate that money instead to a good purpose. Therefore, everyone could individually select a charity of their choice. Less consumption – more happiness!
These are the organizations our team members selected:

baries design doates to many charity and help organizations

Check our Instagram highlights to see the variety of organizations that have been chosen so far by our team members for their birthday donations!


creative carnival – style meets sustainability!

Helau & Alaaf! Celebrating carnival in the Rhineland is a great tradition and provides the opportunity to dress up in funky costumes. Being located in Düsseldorf it is imperative that we dress up and we very much enjoy visiting our customers in a casual way. Of course, as a creative team we love to come up with a new costume every year and to surprise our clients and friends with a new, creative & trendy carnival-kit every year. However, carnival can bring about a lot of waste and is rather environmental-unfriendly. The costumes mostly consist of disposable items and the sweets and treats are wrapped in plastic. How did we solve this conflict?
This year, we have finally created our first sustainable carnival-kit! All treats we have given our customers have been locally manufactured in Düsseldorf and wrapped in paper to avoid plastics. The motto for our self-made costumes out of upcycled materials: Be Kings and Queens of hearts!

locally sourced gifts

In the course of the year, we are giving a few seasonal gifts to our customers and employees, which were under our motto Heart’s desires as well. As part of the mission, the gifts are regionally sourced and intended for a good cause. As an example: the summer gifts were fruity jams handmade by „Paul kocht“ – an initiative that offers work and acceptance to people with special needs. With natural ingredients and exclusive flavors such as ‚Aperol-Orange‘ or ‚Pear and Lime‘, the spreads didn’t only take care of our client’s summer vibes, but also meaningful work. All this of course packed with a self-illustrated baries design.

christmas love with small and social businesses

Now, going towards the end of the year, it is even more important to share some love with people who are important to you during the Advent time. The countdown towards Christmas has officially started and we are so excited to unpack the wonderful presents from our Adventsome calendar together with every team member day by day. Matching our Heart’s Desires motto, the Advent calendar contains four donations and 20 vegan products from start-ups to support small businesses. Each and every present is packed with love in social workshops – of course, in sustainable and reusable packaging.

Always looking for the latest trends in design and lifestyle, it is our goal to offer the customer the perfect product. In internal baries projects we bring our own ideas to life to constantly develop and promote our creative potential.

SUPERFOOD NUTRITION — healthy taste trend.

In 2020 baries developed and designed a new chocolate brand concept with the new superfood black fermented garlic.
SUPERFOOD NUTRITION is the first chocolate brand which combines fermented black garlic with delicious flavors.


Inspired by the ISM trade fair motto 2019 „healthy sweet“, we researched food trends and superfoods. So, we became aware of the superfood black fermented garlic. In the fermented state it retains its positive, healing properties, but the appearance and the smell change.
Due to its caramel taste, the idea was born to combine this superfood with high-quality fine chocolate and fruit ingredients.

Our design work

We want to develop an innovative chocolate brand which highlights the black fermented garlic and declares it as superfood. It should be noted, that the garlic bulbs get a black color due to its fermentation process. Therefore, we decided to conceptually state the black color for our packaging design. Additionally, the design got color accents, which were set by the ingredients such as lavender, caramel and strawberry. Above all, the choice of three different flavors in one package, but packed separately, gives this product its special exclusivity and uniqueness.

Most importantly, we need to stage the black garlic in such a way that the appetite is not lost.  And, the curiosity for new taste explosions is still maintained.
Therefore, we looked for an outstanding natural photograph of the black fermented garlic and combined it with the selected ingredients. Together with chocolate pieces, the ingredients are arranged in a still life composition.
The Black Garlic written in cursive letters adds emotion to the design and is an eye-catcher on the packaging.

Superfood black fermented garlic — discover this exceptional flavors

There are three signature fine choclate bars with a designed flavor variation of fermented Black Garlic &

  • Strawberry Pieces with Coconut Flakes
  • Balsamic Salt with Caramel Chips
  • Lavender Honey with Red Currant Jelly


Logo design

SUPERFOOD NUTRITION – The superfood nutrition brand is intended to give the consumer a healthy sweet alternative.
Therefore, the logo needs to have a natural and organic appearance. But, it should also reflects the high-quality aspect of the selective chocolate composition. Consequently, this is shown by a raw cacao bean in combination with a seal like structure of the logo.
Undoubtedly, pure elegance is the guiding principle for the logo design.


©2020 baries design GmbH. All rights reserved.


See more of our innovative food packaging designs