Category: cosmetics

 

Urban coolness meets pure design

 
 
In summer 2021 the indie product brand Hatice Schmidt Labs expands its portfolio with two new products:
a highlighter and a bronzer, both available in 4 different shades.

Just like Hatice Schmidt and her make-up brand, the packaging should represent high quality sophistication and a touch of urban coolness.
The boxes themselves are pure and simple. They come in white for the highlighter and in black for the bronzer to underline the luxurious character of the products.
To break with the clean simplicity, the embossed black/white logo is used as the only central design element. It represents the modern and edgy twist – the philosophy behind all Hatice Schmidt products.
 

 
 
Logo Design, developed by baries design

Hatice Schmidt Logo Design, developed by baries design

 
 
 
 

Discover other projects:

 

Always on the lookout for the latest trends in design and lifestyle, it is our goal to offer the customer the perfect product. Our internal baries projects bring our own ideas to life to constantly develop and promote our creative potential.

 

PRIDE LIPS for pride month and beyond

 
At baries, we have observed in recent years that diversity is becoming more and more relevant. The movement moved out of the niche and gained the awareness of the masses. That’s why we started conceptual brainstorming already last year and developed our own diverse product concept. Today, diversity is extremely important. We take pride month 2021 as an occasion to share our PRIDE LIPS for celebrating tolerance and diversity in society.
 
Kissing and hugging are important and of special significance to all of us, especially in times of social distancing. That’s why we wanted to celebrate „kissing“ with special KISS KITS that encourage people to interact, have fun and connect with each other.
 

PRIDE LIPS kiss kits - color range, designed by baries design

PRIDE LIPS kiss kits – color range, designed by baries design

 

Our work

When designing the PRIDE LIPS kiss kits, the idea was to express diversity and joy through the packaging design. For each colour of the iconic PRIDE FLAG we created its own lip gloss and lip liner.
 
The packaging design features different lip expressions that convey a special, exaggerated expression and provoke in a humorous way. The witty and provocative names of each packaging invite the user to have fun and embrace unexpected happenings.
 
To make the colours stand out, we decided to use a white packaging box. This way, the depicted colours resemble a colour chart. For the lips illustrations, we chose a poppy style that reminds of comic art. In combination with the logo – a speech bubble that playfully links to the illustration – this creates a harmonious packaging design.
 

 

Trendwatch – bold & colorful beauty

 
Obviously, the colours of our kiss kits are based on the rainbow of the iconic LGBT flag. However, they are no stranger to the beauty & make up world.
Thanks to the open and tolerant web culture, all colours and looks are accepted and celebrated. It is IN to express one’s individuality and mood. For this reason, each PRIDE LIPS variety has its own character expressed through its unique colour, illustration & playful title. Therefore the brand encourages the consumer to try out and embrace various looks.
 
be brave, be bold, be free, be pride!
 

PRIDE LIPS kiss kits, designed by baries design

PRIDE LIPS kiss kits, designed by baries design

 

Brand & Logo Design

Our PRIDE LIPS brand is loud and proud. In fact, our kiss kits are designed for those who are not afraid to attract attention but are proud of their individual beauty. Not just for the LGBTQ+ community, but for everyone who makes their own beauty statement.
 
To highlight the brands‘ extroverted character, the logo is designed as a speech bubble. The individual product names that are positioned below the speech bubble thus become ambassadors for the brand name.
 
As the black logo stands in striking contrast to the packaging design and monochrome approach, the design gets an avant-garde and arty feel.
In addition, the logo immediately catches the eye and strengthens the brand. It also offers a great canvas for the typology. In order to integrate the rainbow effect of the LGBTQ+ flags in every single product, the typo in the logo is coloured with a gentle rainbow gradient. In contrast, the font is straightforward reinforcing the brand’s strong character.
 

 
 
 
 

Maybe you are interested in more packaging designs made by baries design:

With Hatice Schmidt LaBS we created a whole new Hatice Schmidt cosmetic brand identity including logo development, packaging and website design.

Visionary brand building

Challenge

We were asked to develop a logo and corporate identity for the new cosmetic brand Hatice Schmidt LaBS, which both should transport diversity and expertise of Hatice Schmidt herself. We had also the pleasure to create the packaging design of the first two eyeshadow palettes HOLY and DAY. The appearance of packaging should have a high-class look but at the same time integrate a character of an urban grunge style.

Background

Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a very hard neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. The cosmetic product standards are very high, as she has been testing and evaluating them for almost a decade.
Her indie brand in the high-end segment is to establish itself in the cosmetics market and provide competition in the premium segment with high-quality formulations and unusual packaging designs.

Logo development

For the logo of Hatice Schmidt LaBS, we perfectly combine urban grunge with high quality. Therfore, one of the most modern fonts was overlaid in a staggered manner.  As a result, the luxurious appearance is disturbed by the distortion in a way that suggests the origin of Hatice Schmidt.

Packaging design

The HOLY eyeshadow palette includes colors that are perfectly suited to special occasions and the DAY palette includes colors for everyday make-up. Based on urban grunge style, we have designed the lettering of the eye shadow packagings Holy and Day in graffiti look. The high quality of the products is reflected in the varnish.

Website design

New cosmetic products need a new website. Therfore, we designed the surface for the web shop for the products of Hatice Schmidt LaBS. In the near future it should be extended by further products and constantly updated with new content. Strategically we designed a concept that allows intuitive operation and clearly highlights the products for the user. Implementation of  the visual presentation and managing the communication and coordination with the IT service provider on top. Last butnnot least, we produced animations of the logo and short video clips for social media content.

 

Close up on Hatice Schmidt LaBS logo on eye shadow palettes
 

Hatice Schmidt LaBS on the web click here

In december 2018 Douglas launched the Beauty Packaging Design for Amber Valletta Capsule Collection in collaboration with model and actress Amber Valletta. We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.

The Amber Valletta Capsule Collection was born!

Briefing
We got a very detailed and extensive design briefing. This project was a great chance to show our competence in all-round care service: consultation, conception, logo and packaging design and finally implementation.
Douglas wants to enrich its portfolio with a new premium brand. Therfore, a high quality packaging with comfortable textures and wearable shades were requested.
Moreover, the design should transport confidence, timelessness and sophistication. This Beauty Packaging for Amber Valletta is addressed to women who feel confident and want to look perfect on any occasion

Capsule Collection by Amber Valletta - Collage.

Capsule Collection by Amber Valletta – Collage

Our Work
We loved this task from the beginning. And, this collaboration between Douglas GmbH in and Amber Valletta was more than inspiring.

Beauty Packaging for Amber Valletta

Skin care is mostly connected with rose, white and nude color shades. To achieve the prmiumness, we decided to design the approach in a rosegold look. So, this color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover, we provided the packaging with an flowing and organic all-over embossing. As a result, the consumer will experience an interesting and luxurious haptic. The design needs to work on for the differnt shapes of all five products.

Logo Development
The new brand name should get a personal style. Therfore, we thought about a handwritten character of the logo. The idea waslikes very much. Finally, inspired by Amber Vallettas original signature, the logo font was choosen closely by the original signature. Additionally, the logo is highlighted by the reduced and puristic setted product descriptions. Both, logo and claims were arranged simply black on a clean white box.

Original signature from Amber Valletta and final logodesign

https://www.douglas.de/Amber-Valletta.html