Category: skin care

 

The BeautyLove skin care line for e-commerce beauty boxes

In 2022 BeautyLove, an online shop for beauty lovers and beautybox fans, launched a new natural cosmetics skin care line. BeautyLove stands for eco-friendly cosmetics and packaging. Thus 99% of all ingredients used are natural and all products are NATURE certified.

For the first time, The OrganicLabs of BeautyLove has developed natural cosmetics together with Beauty lovers in the network. Together with the community three natural cosmetic products were developed, featuring power ingredients such as hemp oil, hyaluronic acid, agave & organic caffeine.

Pril Strong & Natural, Henkel, Launch 2022, bottle label design

BeautyLove, natural cosmetics skin care line, product range

The design follows a typographic approach to achieve an expressive avant-garde look that appeals to the younger target group and GenZ. For the design of the product range we used pastel colors and warm color codes that are usual stylistic elements of natural cosmetics. Nevertheless, we deliberately avoided elaborate visualizations of the ingredients. Instead, it was important to combine the natural colours with a large typography that describes the ingredients in an almost graphic way. To leave more room for these design elements, the BeautyLove logo appears more in the background as an „endorser“ on the black bar of the front. The strong contrast between the black colour and the soft pink and green colour tones emphasizes the young and fresh look as well as the premium character.

All in all, the tonality of the products is natural, organic and of high quality as well as performing. The seal supports the claim of being a sensible brand that highly values sustainability. For us it was very exciting to support the brand’s launch of a natural cosmetic product and we are proud to see the product hitting the e-commerce shelf!

 
 
 

Discover our other skin care projects!

 

Graphic Interpretation of Hygienic Skin Care

 
 
In 2020, we developed a new packaging design in the skin care segment for Kascin. The designs for the Acne patches convince with graphic modernity and discreet playfulness. Here it was important to combine the naturalness with the hygienic aspect of the product to create a coherent design.
 

 

Our work

We at baries decided to work with reduced and clinical elements, so the medical effect of the product is highlighted. The graphics adapt the look of the respective patches and are a transparent solution. To focus directly on the essentials, the product name is written vertically, which attracts attention. The XL is highlighted by the typographic reference to the visual elements.

Through the graphic elements and the reduction, the packaging radiates a modern and simple look. The individual products are color-coded, and here we decided on cool tones. Especially the main color white arouses confidence.

In summary, there is a good mix between the clarity in the typography and the playfulness of the graphic elements. We developed a new concept for a packaging design which can be used for other Kascin products in the future.
 
 
 
 

Maybe you are interested in more great packaging designs made by baries design:

 

Puristic pharmacy skin care with the power of nature

 
 
This new natural cosmetics line was strategically developed and created by baries design in 2019 and is aimed at the pharmacy segment. The brand name Julia Lohmüller is the name of the owner of the „Industrial – Pharmacy“. This pharmacy has been in Essen for many years and has existed for over two generations. Since from the consumer point of view natural cosmetics are very popular nowadays, she decides to create under her personal name her own line of cosmetics with the power of nature without any additives. Bearing this in mind, Julia Lohmüller tasked us with the design work for her skin care products, which also forms the basis for further product lines.
 

 

Our work

Developing an intense moisturizer for the day. For this, the idea of pharmacy and natural cosmetics should be conceptually integrated into both packaging and logo design. Additionally, the product should appear puristic and authentic and suggest the pure power of nature without any additives.
 

 

Logo development

The new brand logo impresses with its modern and uncomplicated typography. It is the focus of the design and covers almost 2/3 of the design space. Through this, effectiveness and authenticity is conveyed by the logo, which also reflects the performance of Julia Lohmüller’s know-how.
 

Julia Lohmüller Logo Design

Julia Lohmüller logo design, developed by baries design

Julia Lohmüller Naturkosmetik Organic Hydro Complex

Julia Lohmüller natural skin care packaging design, developed by baries design

 
 
 
 
 
Julia Lohmüller natural skin cosmetic on the web

Maybe you are interested in more skin care packaging designs made by baries design:

Always looking for the latest trends in design and lifestyle, it is our goal to offer the customer the perfect product. In internal baries projects we bring our own ideas to life to constantly develop and promote our creative potential.

NOX – cleansing & care mask series for the night

In 2020 baries developed and designed a new cosmetic line, targeting the luxury segment. NOX is a luxurious natural skin care brand, that focuses on clean and natural ingredients.

Our design work

This cosmetic cleansing series is made especially for night care. Therefore, the theme of the night should be taken up conceptually in the packaging design as well as in the logo design. Additionally, the product should radiate a mysterious, luxurious aura and helps the user to achieve a divine like complexion overnight. So, we decided to choose a high-quality glass jar, which is coated with a black lustrous lacquer. On the inside it has a golden finish and on the outside a combination of various transparent varnishes. In other words, the jar design itself serves to visually translate the night theme. Above all, the gold inside stands for the divine beauty — the divine elixir. We want to match valuable natural ingredients with an iconic design. In conclusion, this product line got its own identity to stand out in the selective market.

SKIN OF A GODDESS –
This guiding principle embodies the demand for this luxurious, natural skin care range.

Ingredients and recipe

There are three signature masks with three different ingredient collections:

  • raw cacao extract & seaweed oil with charcoal
  • caviar extract & charcoal
  • truffle oil & charcoal
Logo design
NOX – Natural Skin Care – Logo

The characteristic O lettering can also be used as an icon

NOX (Latin “night“) is in the Roman mythology the goddess and personification of the night. Therefore, it serves perfectly as name for these high-quality black masks.
Consequently, the new brand name needs to have a modern and technological approach with natural look & feel. So, the logo is characterized by a simple typography, which is clear and sans-serif.
Moreover, the dot in the middle of the O gives the logo a strong recognition value and can also be used as an icon.

NOX-Natural-Skin-care-packaging

NOX – primary and secondary packaging

 

 

©2020 baries design GmbH. All rights reserved.

 

See more of our innovative skin care packaging designs

 

In 2020 the new clean beauty brand was launched: one.two.free! packaging design and brand developement by baries!
“Clean beauty is a global movement and a new transparent approach to the beauty industry, defined by clean brand products that contain no controversial and harmful ingredients for skin, body or environment.”

one.two.free! packaging design and brand building

The challenge

Create a visual identity and a packaging design for a new clean beauty brand.
The design should be young, appealing, cheeky and fresh and address the main target group of “millennial” women, who are seeking for natural & clean products.
The new cosmetic line should be easy to use and contain highly effective fermented ingredients, free of controversially health perceived ingredients. All of this should be reflected in the graphical approach and the packaging design.

Packaging design

Following the brands name, we developed a packaging series that represents a 3-step beauty routine. Consequently, the modern horizontal division of rose and white is broken up by the large numbers. As aresult, we created a striking and clear brand, which makes a big impression on shelf.
Finally, the large numbering, a playful typography and light pastel shades in combination with pink accents, create a strong contrast and an exceptional design.
Above all, the clear & playful design will strengthen the appearance in social media, to address especially the millennial women.

Logo development

It was most challenging to create a logo for the one.two.free! packaging design. Furthermore, it should reflect the purity of the product, its clear and simple application, as well as to capture the zeitgeist. Therefore, the new brand logo got a modern and playful font with a fresh look & feel.

one.two.free! slogan

one.two.free! slogan

close up on one two free packaging design

one.two.free! top view product arrangement

 

One.Two.Free! on the web: click here