Category: baries design
In 2021 Schwarzkopf relaunched the new Extra Care range for China, developed with baries design.
scientific performance meets natural beauty
With over 70 years of expert hair experience, Extra Care stands for targeted formulas for all hair types that repair the hair strand from inside and outside to ensure healthy and resistant hair. Customers are offered smart hair solutions thanks to the latest technologies that combine the best of science and nature for healthy, resilient hair and an outstanding performance.
Our work
When designing the Extra Care series, we had to consider that hair care experts are driven by Schwarzkopf’s salon image, which means that the product should be perceived as professional, high-quality and innovative. Therefore, when designing the Extra Care range it was important to visually reinterpret the significant circular icon. Instead of a closed circle, we opted for an open circle that conveys a sense of lightness and movement. Thus, the respective natural ingredient is surrounded by swooshing water, oil or cream. In combination with the small graphical icon of the ‘Bio restore complex’, the overall impression is innovative and of high quality. The icon itself should reflect the combination of technology and natural ingredients and symbiotically form a unity.
Furthermore, when designing the 3D shape of the bottle we tried to take the characteristic wavy shoulder of the old bottle into consideration and reinterpreted it in a more feminine and delicate way. The bottle is slimmer and gives an impression of elegance and high quality. Additionally, the bottle caps were replaced by pump dispensers which stress the selective approach. Together with the icon, the overall appearance is harmonious.
Schwarzkopf APAC Extra Care range, RL 2021, developed with baries design
Design tonality
Competent, performing, caring, indulgent, feminine, approachable, technological, science powered by nature, innovative, modern, high quality, trust
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Let‘s cheer for more got2b Happy Hours with this fun limited design edition!
The got2b Happy Hour hairspray is the hero among got2b hairsprays by Schwarzkopf. For that reason, it is celebrated with a limited packaging design edition that makes night owls want to style their hair right away!
Like the brand itself, the limited hairspray line speaks to its audience with a characteristically casual & strong voice. Thus, the designs feature styling statements like „Let your hair do the talking“ or „Make each hair flip fabulous“. This resonates with the tone of the brand’s young & funky audience who celebrates happy hours and a „24 hour hold“ styling loud & lively.
Schwarzkopf Got2b, Happy Hour Hairspray, Limited Edition 2021, packaging design, developed with baries design
Our work
The bold statements of our design clearly deserve a bold and characteristic typography. Reinforced by funky illustrations, they match the tone of the statements. Undoubtedly this hairspray is for nightlife queens who want to shine like diamonds and seek a wow-factor styling!
For them not to miss this limited edition of Happy Hour hairspray in shelf, the blue and lilac colour tone of the initial product is kept. New elements were added between the design frame of the logo and the product information. Moreover, they are printed as a digital label and seamlessly pasted on top of the original design. Therefore the short term design variation is quickly arranged and available in the stores.
We enjoyed creating this clever & fun limited product line with all its shout-outs for many more happy hour stylings!
Schwarzkopf Got2b, Happy Hour Hairspray (left) and Happy Hour Hairspray limited Edition 2021 (right, developed with baries design)
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“A summer day outside” – for a beautiful summer at home
It’s finally summer! Due to the pandemic, travelling around the world is still easier said than done for most people. But luckily you don’t have to travel far to feel the sun and summer breeze on your face. Flower fields, bike rides and lovely patterned summer dresses are just a few of the things that turn a summer at home into fun.
If we think about summer at baries design, the Summer Repair line by Gliss Kur is one of the first things that pop up in our mind as in recent years we were consulted to design its limited packaging edition.
This year, we give the consumers a summer feeling without showing exotic beaches or sceneries. „A summer day outside“ is the theme of the Summer Repair design 2021.
But this is not the only reason why this year’s summer edition is special: for the first time we will design our summer edition straight onto our brand-new bottle shapes which we developed during the Gliss Kur relaunch last year!
Our work
The Gliss Kur summer repair edition is a product the consumers are looking forward to every summer. They love spending time outside in the sun. However, sun exposure, salt water and chlorine can cause damage leading to faded colour and dry hair. Consumers want to enjoy the summer without worrying about possible hair damage and thus appreciate beauty products with an emotional design they can relate to.
Therefore, the new summer repair design has a strong colour coding and design elements that evoke an enjoyable summer feeling. Especially the big pink flower in the centre of the design alludes to the floral scent of the formula. It sits on top of a light blue background that symbolizes the fresh blue of the summer sky. The blue colour complements the yellow bottle that stands for the warmth of the sun. Additionally, the design is topped off by a colourful and playful pattern. All in all, the composition reflects the warm feeling of a beautiful summer day outside.
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In 2021, Schwarzkopf launched a new innovative treatment solution developed together with baries design. The Gliss Kur 7 sec Express Repair treatment does not only repair hair in the glimpse of an eye but also immediately stands out on the shelf due to its strong colour effect providing a unique look. All these features are reflected in the packaging design.
New treatment design, combining label and bottle in a symbiosis of transparency, contrast & colour
With increasingly demanding lifestyles, the need for faster solutions and quick results is constantly growing. Inspired by Korean skincare traditions, the new in-shower transformative hair masks offer the benefits of a traditional mask in just 7 seconds, delivering intense repair for exceptional hair quality. These water-active masks contain a high concentration of powerful ingredients, achieving maximum results in minimum time.
Our work
When designing the product, it was very important to showcase the innovative effect of the mask which delivers the ultimate result in just 7 seconds. Therefore, we highlighted the 7 seconds with the help of concise typography. In addition, number and text are cut out so that more of the liquid mask inside the bottle is visible. At the same time the coloured liquid matches the respective signature ingredient such as black pearl serum, cranberry extract & marula oil. Together with the black label and the gold finish contours, the overall design impression is reduced, yet sophisticated and premium.
Schwarzkopf Gliss Kur 7sec Express Repair Treatment, designed by baries design
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Animation and CGI as parts of our digital future
As a packaging agency, we naturally move with the times and evolve alongside the digital future. For this reason, our clients already appreciate our expertise in the field of animation and CGI.
For this project the Schauma and Fa team tasked us with developing an advertising campaign for the social media space. The aim of the campaign under the main theme „UEFA EURO 2020“ was to activate customers for a competition. Schauma and Fa have launched matching products on the market, which represent the players of the national team. The aim is to increase sales through an accompanying lucky draw. If a customer purchases four products of the series, they can win a national team gym bag for free.
Our work
When designing the animation, we were inspired by the DFB’s world of colours and incorporated the rules of the overarching corporate design.
Our only restrictions were to adhere to the font „DFB Sans“ and to the proportions of the different colours. Likewise, the bottles of the respective players had to be represented.
Despite the constraints, we managed to give the video a pleasant flow and a dynamic look that will catch the eye of the target group and hopefully meets our client’s expectations..
One of the tasks was to adapt the video frequency to different asset formats, which have now been placed on the popular German internet site „Fussball.de“. Furthermore, the assets were published on the Facebook and Instagram pages of Fussball.de.
This advertising campaign is based on the previous campaign we developed last year. However, due to the Corona crisis the European Football Championship is only taking place this year. In the previous campaign, football clubs that suffered from the pandemic’s repurcussions were supported through the purchase of the products.
DFB activation campaign on the web
