Category: Packaging Design

In 2019 Schwarzkopf launched the new packaging design for their global brand Schauma. The trusted hair care brand has a history of over 80 years and is traditionally providing hair strength and care for the entire family. In 2019 the brand got a new face, developed with baries design.

Several Schauma bottles with the new packaging design are standing variously in front of a white background.

Schwarzkopf Schauma hair care range overview 2019 selection

Briefing
– Rejuvenate to a modern, eye-catching and lovable brand
– Revitalize the traditionally natural concept by stressing natural ingredients, vegan formulas & vitality
– Refine to be more emotional and family-oriented
– Differentiate family member‘s in packaging design (women, men, teens & kids)
– Unify global portfolio of almost 100 SKU‘s but stay colorful
– Strengthen brand impact and enhance flow of information on packaging label

New Vegan sticker layout design for Schauma relaunch 2019

The “vegan formulas“ icon is key element to convey the natural concept to the thoughtful user.

Our Work
Key of the packaging design relaunch is the complete reorganization of the label, which primarily means the innovation of the circle and transformation into the centered design. This design step conveys a more emotional appeal and clusters the label information.
On top, the circles pop out with colored refinements.
To keep the brand‘s high recognition value, we kept the traditional model on top. Still, we set a highlight with the new model, that catches attention with her vital, natural smile and hair. Not only is the label reorganized, but we also unified the portfolio by switching individual bottle and cap colors for harmonized look.
Every SKU‘s got it‘s own new, natural ingredient icon to stress the naturalness. In addition, we stressed the natural concept with the „vegan“ icon, that was developed for the Schauma shampoos. Even the sticker on top supports with it‘s unconventional shape, that fits the bottle naturally.

Before and after comparison of the Schauma packaging design

www.schwarzkopf.de/schauma

Schwarzkopf Gliss Kur influencer packaging design collaboration.

In 2018 Schwarzkopf brand Gliss Kur launched their hair care special editions, that were designed in collaboration with the influencer Anna-Maria Damm, Valentina Pahde and Yvonne Pferrer. The packaging designs are based on the Gliss Kur hair care line but stand out with their individual design appearance.

Our Work.

In collaboration with Gliss Kur and the three influencers we created young and trendy hair care packaging designs with the girls individual style, that attract young beauty lovers.

Influencer credos and matching packaging designs.

Influencer credos and matching packaging designs.

www.schwarzkopf.de/glisskur_influencer

Innovationen als Motor der Zukunft.
Von Joana-Maria Bauchwitz.

Ein wachsendes grünes Gewissen der Kunden macht sich im Innovationsdruck auf die
Kosmetik-Hersteller bemerkbar. Viele Beauty-Marken haben verstanden, dass man ohne eine nachhaltige Ideologie in Verpackung und Inhaltsstoffen auf dem Zukunftsmarkt nicht bestehen wird.

Draufsicht von Amber Valletta Makeup Produkten auf einem rosa Hintergrund.

Amber Valletta Makeup Produkt Auswahl für Douglas

Ein Produkt muss komplett durchdacht sein, welches sich natürlich auch in der Gestaltung der Verpackung wiederfinden muss. Die Verpackung ist der emotionale Träger und Repräsentant der Produktideologie. Der Konsument findet sich in der Message des Produktes wieder und wird nach dem FMOT nachhaltig durch Sekundärinformationen und Haptik überzeugt. Schlagwörter wie „biologisch abbaubar“, „PCR“ (Post Consumer Recycled), „natürliche Inhaltsstoffe“, „Frei von“ oder Zertifikate von angesehenen Instituten unterstreichen den implementierten ökologischen Gedanken.
Der Konsument versteht, was gut für die Umwelt ist, ist auch gut für mich.

Recycling und Nachhaltigkeit.

Topshot dreier Verpackungen der Neuen Schwarzkopf Kolorationsmarke Only Love

Design und Verpackung einer neuen Colorationsmarke für Schwarzkopf.

Recycling spielt nach wie vor eine zentrale Rolle. Nachhaltige Innovationen im Bereich Material und Abfüllung kommunizieren einen bewussten Umgang mit der Umwelt und bieten Entdeckerpotenzial für den Explorer. Gerade das Material betreffende Innovationen in Nachhaltigkeit, Optik und Haptik in Zusammenspiel mit funktionalen und effizienten Anwendungslösungen überzeugen den Kunden vom Mehrwert des Kosmetikproduktes.
Anwendungszeit, Praktikabilität und Erlebnisfaktor sind immanent wichtig und machen den Unterschied aus. Ein Produkt muss halten was es verspricht und nachweisbare Ergebnisse liefern. Die Herausforderung an Beauty R&D Abteilungen wird weiter steigen, was schon an dem stetigen Budgetwachstum der letzten Jahre zu sehen ist.

Speed to market.
Daraus resultierende Produktinnovationen und Trends werden allerdings erst wertvoll, durch eine schnelle Marktplatzierung.

Junge digitale Beauty-Unternehmen haben dies verstanden. Mit Kleinauflagen und kanalübergreifendem Marketing wachsen sie mitunter dreimal so schnell wie etablierte Branchengrößen und dienen als weitere Innovationstreiber. Der Konsument wird durch natürliche, ressourcenschonende und energieliefernde Produkte überzeugt und die Hersteller verkaufen authentische Produkte.

Erschienen am 28.04.2019 in der Creativ Verpacken.
https://www.creativverpacken.de/

In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.

Three coloration packs laying on a natural structured and colored paper background with ethnic patterns

Packaging design for the new coloration brand „Only Love“ by Schwarzkopf

Briefing
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary

Our Work
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.

Description of the different ingredients of the nes natural "Only Love" coloration

Ingredients of the coloration formula

www.schwarzkopf.de/onlylove

Fa packaging design relaunch 2018, created by Baries.
Finally in 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.

Fa Body Care brand relaunch 2018 Paradise Moments product family

International Fa Brand Relaunch 2018 Moodboard

Briefing
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“

Our Work
For FA we developed a new overall packaging design concept. Communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
„Cream&Oil“ designs are focusing on sensoriality and premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!

Before and after comparison of the Fa packaging design

 Gif showing three packaging designs on three slides in front of a gradient background.

Fa brand relaunch 2018 abstract

www.de.fa.com

In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.

Three packs with the new packaging design 2018 of Schwarzkopfs brand Palette Natural Color Creme are standing in perspective

New Schwarzkopf Palette Natural Color Creme packing design

Briefing
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.

Our Work
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Model approach
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.

An old and a new pack are standing beside to visualize the difference between the old and the new packaging design

Before and after comparison of the old and new packaging design

A gif showing three different color tones and packaging designs of the new design relaunch

Palette Natural Color Creme color tones

Palette Naturals in the web: click here

We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic „chateau“ wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.

Five bottles of L´air du temps wine are standing in front of a black background presenting the freshly designed labels.

L´air du temps product range abstract. The whole range consists of ten white, red and rosé wines

A red wine bottle with label design by B.aries Design Agency Duesseldorf is lying on several rocks.

We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.

L´air du temps in the web: click here

Abbildung der drei stehenden "Linique" Weine der Pieroth Wine Company

New wine range „Linique“ by B.aries Design for Pieroth Wine Company 2018

 

We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé „Cuveé Glam“ has an extroverted and strong but still glamorous effect.

Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.

Linique wine online: Click here

The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name „Roo Tattoo“ is a phonetically memorable use („Roo“ is Australian slang for „Kangaroo“).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the australian outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.

Closeup shot of the label design of a Roo-Tattoo bottle laying on a black bg

Closeup of the Roo-Tattoo wine label by B.aries Design for Pieroth Wine Company 2018

What’s Unique?
Its a cool australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.

Product shot of two wine bottles standing next to each other in front of a black background. One further front showing the frontlabel and another more in the back presenting the back label.

New Roo-Tattoo wines by B.aries Design for Pieroth Wine Company 2018

Creative Agency: B.aries Design GmbH
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper

Roo-Tattoo online: click here
Roo-Tattoo press: click here

BenFit Nutrition packaging design. The new revolutionary protein bread from Benfit is in the market! Benfit is a start-up company from Düsseldorf.
Nutritionist and fitness coach Ben produces white bread with a high protein content which is low in fat, without preservatives and without added sugar – and it tastes great too!

For a conscious low carbohydrate nutrition. FIT BY HIGH PROTEIN.

www.benfit-nutrition.com

By now, everybody has heard about the huge amounts of food that gets thrown away on a daily basis due to numerous, often though ridiculous reasons. If an apple’s circumference is too big, a banana doesn’t have the correct curvature angle or a carrot’s color doesn’t comply with the norm, none of them will make it to the supermarket’s display. Yes, there are attempts to react to this insanity but of course there are better and worse ones. To shred half of a weird looking carrot in order to get a cute little baby version might be a clever marketing strategy to increase the feeling of freshness but is definitely no serious solution. Some Supermarkets put up a “ugly fruits” sign and offer these non-standard products at a lower price. But, let’s be honest many of us still prefer to stick with the standard which we are used to.

It`s what`s on the inside that counts

Misfit has an alternative approach. Instead of tackling the “outer appearance”-problem in a way to make them prettier, they simply give it a completely new look. 70-80% of their products are made of fruits and vegetables, which would have gone to waste because of their outer appearance. “We created an identity that challenges beauty standards and glorifies the oddballs. Through illustration, photography and web design, we were able to tell Misfit’s story and educate consumers in a way that was fun and approachable.” In comparison to the before mentioned attempts of rather little avail, this approach seems more promising in order to challenge the battle against pointless food waste. And by the way, they are actually looking really good!

Smoothy Range on colourful background

Range overview

 

 

 

image source:

http://www.thedieline.com/blog/2017/9/18/misfit
http://www.ambalaj.se/2015/10/30/rescued-fruits/

Baries Design carnival gift bag illustration. Design Malika Specht

 

The fifth season of the year – carnival – is always a big deal in the Rhineland and especially in Düsseldorf as one of the hot spots. So beside our creativity during the year, we are joyful to support our customers while relaxing and celebrating carnival together. Again our beloved and gifted Illustrator Malika Specht designed our lucky bag giveaway, which contains various funny gadget to enhance party atmosphere.
Everything starts with a sketch. Here we show you the creative development of  the Illustration. The color scheme, as well as the dressed up „aries“ were inspired by typical Cancan dancers, which always have been a welcome visual trip to come to other thoughts.
We hope you enjoy this great time of the year as much as we do.
Everybody cheers: “Düsseldorf helau!”

Baries Design carnival gift bag sketch. Design Malika Specht

B.aries Design gift bag carnival 2018. Design Malika Specht

Your B.aries Team
Check our website: www.baries.de

 

 

 

 

 

„Mmh, what’s that?‘ – ‚Wine!‘ – Great, Emma. Very precise.“ Reading this blog post (the first one of its kind) one could think, it would be impossible to start a business in a market, where knowledge is not only essential but also almost seen as art itself. But if the right components meet each other even the biggest barriers can be overcome. In case of „Großstadthelden” (analogous: urban heroes) not only the right ingredients met, but also the young people with the right, fearless mindset.

Biowein Label Design Packaging von den Großstadthelden

Großstadthelden Biowein

Although coming together with completely differing backgrounds and specializations… or not even knowing what their subject areas specifically were, Lisa, Günther, Joe and Emma managed to place their faces in the picture of the multifaceted wine world. This is not a joke, they literally did – by placing illustrations of themselves onto their wine bottles. (By the way, these colorful self-portraits triggered our creative senses and made us stop by their booth) Fortunately Bio-Weingut Welter (Organic-Winery Welter) offers a bigger product range so that every hero got his own bottle with his face. Apart from its, for the wine world unusual outer appearance, a customer, whether experienced or not will be able to enjoy a product, made with passion for the taste and ecological responsibility.

Biowein Label Design Packaging von den Großstadthelden

Großstadthelden Biowein Range

From a small village into the big city – is an organic wine something todays urbaners need? „YES” Joe said. After tasting the wine for the first time he said, that this is a product he was missing in the city. Well, some random guy once said, “Stay hungry, stay foolish” and as far as I remember he was quite successful with his unusual ideas. So keep it up heroes we wish you success.

Image source:

www.grossstadthelden-wein.de

While walking around this huge trade fair, gathering new inspiration and trying to read between the lines, what the future concerning organic food will bring for us as packaging designers, a small booth caught our attention. Sure at first we were interested in the illustrations and usage of typography but we came into contact with pretty pleasant guys, that were just as relaxed as the company name sounds: HEYHO! But don’t let yourself be led astray by pigeonhole thinking. Behind this seemingly laid back image there’s a much more complex, long-sighted philosophy, which fascinated us even more than the colorful pictures.

HEYHO! Granola muesli jars

Many industrial brands and businesses focus exclusively on satisfying their customer’s needs by delivering high quality, organic products or at least advertise that they’re doing so. Stefan, Timm and Christian are taking a step further or actually started their
business the other way around by creating jobs in the first place.

Their idea is to get homeless people, that have been excluded from social participation back to work, which will enable them to get out of an apparently hopeless situation.In their opinion, a socially oriented venture within a non-industrial revolution, as the HEYHO’s call it, is a possible alternative to conventional business models because they are confident that every human being, regardless of their differing past is capable of contributing their piece to our society. And on top of this humanitarian base we get “FrühsportFreunde” (Friends of early-morning exercise), “LateNightBreakfast”, “GoldenChachai” and “SaltcityOriginal” – four granola mixes, giving four unexpected taste experiences just as multifaceted as the people who made it.

HEYHO! Granola cards

We like your approach, we hope that you can continue realizing your HEYHO-vision and we agree: “Everything else is just Granola.”

source:
http://www.goheyho.com
http://www.facebook.com/heyhogranola

We love the new chocolate brand „Johnny Doodle“ from the Netherlands. Based in Amsterdam they manufacture delicious chocolate bars with a lot of creativity and finest ingredients.
Fortunately our boss regularly brings some new packs of Johnny Doodle to the agency. The Packaging design is in a way naive and really playful so it is a pleasure looking at it while enjoying the sweet.
The design really communicates the character of the brand and product. More of these fresh and tasty designs!

They got also fudge in their portfolio and ….why are you looking at my bottom…great!

source:
http://www.thedieline.com/blog/2015/12/21/johnny-doodle

 

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