In 2020, the brand Natural & Easy launched the new Chinese “Botanical Oils“ coloration design, developed by baries.
Natural & Easys leading position in the Chinese market will be used to improve the awareness of the natural product. Therefore, special attention is given to the oil infusion trend and the botanical ingredients. The brand introduces the Botanical Oils line and adds a new oil treatment for post-dye care aimed at women 35+ who want to cover their gray hair.
In 2020, Brüder Mannesmann launched the new Ecoline toolboxes for the environmentally conscious craftsman.
The aim in designing the toolbox was to target a younger audience and to develop a CO2-neutral concept that is trendy and environmentally conscious. The design had to be simple and easy to adapt. In addition, the toolbox had to be made of bamboo and needed to be FSC-certified. In addition, we also had to develop a new logo adaptation that conveys the new ecological orientation of the brand. The term Ecoline in combination with the green colour represents the new values of the brand.
The product should cause as little emissions as possible during production. Furthermore, its premium character had to be kept, as it is high-priced but still more affordable than the competition.
The design of the Brüder Mannesmann tool box is simple and of high quality. The ecological aspect of the design is evident in the choice of green colour, as well as the icons and the bamboo material. The typography is bold, yet restrained to give an impression of confidence and reliability.
This new natural cosmetics line was strategically developed and created by baries design in 2019 and is aimed at the pharmacy segment. The brand name Julia Lohmüller is the name of the owner of the „Industrial – Pharmacy“. This pharmacy has been in Essen for many years and has existed for over two generations. Since from the consumer point of view natural cosmetics are very popular nowadays, she decides to create under her personal name her own line of cosmetics with the power of nature without any additives. Bearing this in mind, Julia Lohmüller tasked us with the design work for her skin care products, which also forms the basis for further product lines.
Developing an intense moisturizer for the day. For this, the idea of pharmacy and natural cosmetics should be conceptually integrated into both packaging and logo design. Additionally, the product should appear puristic and authentic and suggest the pure power of nature without any additives.
The new brand logo impresses with its modern and uncomplicated typography. It is the focus of the design and covers almost 2/3 of the design space. Through this, effectiveness and authenticity is conveyed by the logo, which also reflects the performance of Julia Lohmüller’s know-how.
Pushing the boundaries for Fa by creating disruptive packaging design for their Feel Good Vibes product line. For the emotional concept we were encouraged to think outside the box. So, we were able to create a design beyond the FA design limits.
Three products should evoke different feelings for the consumer: Catch Dreams, GET Spiritual and GO Happy. The designs should create a wow-effect for millennials for whom self-awareness plays a key role in their lives. Improving their mental well-being to escape from daily stress is an ever increasing desire of that generation. Therefore, emotions are an important aspect when it comes to beauty purchases:
The ultimate key for the packaging design of the young and trendy project by Fa is to evoke a positive emotion for millennials. Those are evolving around happiness, mindfulness, positivity and spirituality. Our aim was to invite the consumer into a world full of empathy where they can forget everyday life for a few moments.
The brand IGORA Vital has been in Latin American countries for more than 50 years and is well-established. It provides a unique treatment coloration combined of Keratin & Serin including 7 Oils. But these caring properties weren’t prominent enough on the brands packaging design. Therefore, it had to be emphasized as part of a brand relaunch.
The aim was to make the brand the first option for women over 35 who are experiencing greys for the first time. To position the brand under the care concept, a packaging design with more advanced caring properties was required. For this reason, the following objectives should be taken into account:
Together with the team from IGORA vital, we strengthened the brand position in the Latin American market. So, we were able to reinforce the brand’s unique selling proposition with a new packaging design.
We started to move the packaging design forward by adapting a more modern and structured design architecture as well as the colors of the packaging. To evoke a premium brand image and to not lose existing users at the same time, the elegant blue, red and gold have been kept. But now the colors are balanced in a new way such that a premium appearance is ensured. As an example, the background color red has been moved to the bottom part of the focal text box.
In order to appeal to a target group of 35+, who experience greys for the first time, a new model approach was required. In order to that, the new packaging design shows women in the age of the target consumer with a natural and approachable presence. Additionally, more modern fonts have been applied. Especially on the shade number – an important aspect influencing purchase decision – this transformation leads to a more elegant brand image.
Absolutely crucial was to communicate IGORA’S caring properties and to reinforce the caring concept: permanent coloration that does not only protect the hair from damage but treats the hair during the coloring process with an anti-breakage action. The new built-in ‘Color Care System’ uses the most advanced anti-hair-damage technology and 7 Oils complex for outstanding caring properties. Hence, our main focus was to include a very prominent oil visualization on the packaging design to underline the intense care. The oil visualization is a drop in a soft and smooth shape with inner texture and light reflections to make it stand out and give it a premium and caring character. To make it easier for consumers to understand the complex caring formula, we have decided to put focus on the 7 Oils complex and included this benefit on the drop in text form.
Through the elegant color tones and the new design architecture, the brand stays recognizable for existing users. At the same time, it transfers a more premium look & feel. With natural and approachable women, the right target group is addressed. Overall, the packaging design creates a more caring, modern and sophisticated brand image. An additional line extension for more mature women has been created by highlighting silver color tones. Thereby, the key target user can be addressed directly and a broader market may be explored.