Fa relaunch design 2018, created by Baries.
In 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“
For FA we developed a new overall design concept, communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
Cream & Oil designs are focusing on sensoriality & premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!
Before and after comparison of the Fa packaging design
In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ design, created by Baries.
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.
Palette and baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand.
The new central round shape along with the new logo gives Naturals a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.
The new brand name got a modern and technological font with natural look & feel.
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.
We are happy to introduce a new wine range designed by B.aries Design.
The label design of this french cuveé wine was created in collaboration with the Pieroth Wine Company and includes a range of 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic “chateau” wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.
We created situations, characters and moods that, on the one hand, communicate the character of the wine itself and, on the other, stimulate an aesthetic desire to try. The successful union of lightness and value.
We created the elegant and modern wine line “Linique“ for the Pieroth Winery.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather,
whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé “Cuveé Glam” has an extroverted and strong but still glamorous effect.
Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.
The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name “Roo Tattoo” is a phonetically memorable use (“Roo” is Australian slang for “Kangaroo”).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the Australian Outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for Australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.
Its a cool Australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.Creative Agency:
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper
The new revolutionary protein bread from Benfit is in the market! Benfit is a start-up company from Düsseldorf.
Nutritionist and fitness coach Ben produces white bread with a high protein content which is low in fat, without preservatives and without added sugar – and it tastes great too!
For a conscious low carbohydrate nutrition. FIT BY HIGH PROTEIN.
By now, everybody has heard about the huge amounts of food that gets thrown away on a daily basis due to numerous, often though ridiculous reasons. If an apple’s circumference is too big, a banana doesn’t have the correct curvature angle or a carrot’s color doesn’t comply with the norm, none of them will make it to the supermarket’s display. Yes, there are attempts to react to this insanity but of course there are better and worse ones. To shred half of a weird looking carrot in order to get a cute little baby version might be a clever marketing strategy to increase the feeling of freshness but is definitely no serious solution. Some Supermarkets put up a “ugly fruits” sign and offer these non-standard products at a lower price. But, let’s be honest many of us still prefer to stick with the standard which we are used to.
Misfit has an alternative approach. Instead of tackling the “outer appearance”-problem in a way to make them prettier, they simply give it a completely new look. 70-80% of their products are made of fruits and vegetables, which would have gone to waste because of their outer appearance. “We created an identity that challenges beauty standards and glorifies the oddballs. Through illustration, photography and web design, we were able to tell Misfit’s story and educate consumers in a way that was fun and approachable.” In comparison to the before mentioned attempts of rather little avail, this approach seems more promising in order to challenge the battle against pointless food waste. And by the way, they are actually looking really good!
The fifth season of the year – carnival – is always a big deal in the Rhineland and especially in Düsseldorf as one of the hot spots. So beside our creativity during the year, we are joyful to support our customers while relaxing and celebrating carnival together. Again our beloved and gifted Illustrator Malika Specht designed our lucky bag giveaway, which contains various funny gadget to enhance party atmosphere.
Everything starts with a sketch. Here we show you the creative development of the Illustration. The color scheme, as well as the dressed up „aries“ were inspired by typical Cancan dancers, which always have been a welcome visual trip to come to other thoughts.
We hope you enjoy this great time of the year as much as we do.
Everybody cheers: “Düsseldorf helau!”
Your B.aries Team
Check our website: www.baries.de
Sustainability, Re-/ Upcycling, resource protection… all these have become major key words in our work routine and their importance will grow in times of accelerating global warming, rising territorial wars and occurring Trumps.
However, ANTI, a multi-disciplinary agency based in Norway found a sculptural way to combine sustainable design and the art of woodcraft in an adorable appearance. “THE BIRDS” of Lars Beller Fjetland is reminder for trash being a misplaced resource, which should be valued instead of being damned.
“[It] started out as leftover wood or ignored trash, but has been turned into desired pieces of «feel-good woodcraft».“(Anti) We totally understand this development and agree on the importance of this topic. Since we’re always eager to include sustainable thinking in our designs we think this creative (and undeniably cute) idea deserves being shared.
„Mmh, what’s that?‘ – ‚Wine!‘ – Great, Emma. Very precise.“ Reading this blog post (the first one of its kind) one could think, it would be impossible to start a business in a market, where knowledge is not only essential but also almost seen as art itself. But if the right components meet each other even the biggest barriers can be overcome. In case of „Großstadthelden” (analogous: urban heroes) not only the right ingredients met, but also the young people with the right, fearless mindset.
Although coming together with completely differing backgrounds and specializations… or not even knowing what their subject areas specifically were, Lisa, Günther, Joe and Emma managed to place their faces in the picture of the multifaceted wine world. This is not a joke, they literally did – by placing illustrations of themselves onto their wine bottles. (By the way, these colorful self-portraits triggered our creative senses and made us stop by their booth) Fortunately Bio-Weingut Welter (Organic-Winery Welter) offers a bigger product range so that every hero got his own bottle with his face. Apart from its, for the wine world unusual outer appearance, a customer, whether experienced or not will be able to enjoy a product, made with passion for the taste and ecological responsibility.
From a small village into the big city – is an organic wine something todays urbaners need? „YES” Joe said. After tasting the wine for the first time he said, that this is a product he was missing in the city. Well, some random guy once said, “Stay hungry, stay foolish” and as far as I remember he was quite successful with his unusual ideas. So keep it up heroes we wish you success.
While walking around this huge trade fair, gathering new inspiration and trying to read between the lines, what the future concerning organic food will bring for us as packaging designers, a small booth caught our attention. Sure at first we were interested in the illustrations and usage of typography but we came into contact with pretty pleasant guys, that were just as relaxed as the company name sounds: HEYHO! But don’t let yourself be led astray by pigeonhole thinking. Behind this seemingly laid back image there’s a much more complex, long-sighted philosophy, which fascinated us even more than the colorful pictures.
Many industrial brands and businesses focus exclusively on satisfying their customer’s needs by delivering high quality, organic products or at least advertise that they’re doing so. Stefan, Timm and Christian are taking a step further or actually started their
business the other way around by creating jobs in the first place.
Their idea is to get homeless people, that have been excluded from social participation back to work, which will enable them to get out of an apparently hopeless situation.In their opinion, a socially oriented venture within a non-industrial revolution, as the HEYHO’s call it, is a possible alternative to conventional business models because they are confident that every human being, regardless of their differing past is capable of contributing their piece to our society. And on top of this humanitarian base we get “FrühsportFreunde” (Friends of early-morning exercise), “LateNightBreakfast”, “GoldenChachai” and “SaltcityOriginal” – four granola mixes, giving four unexpected taste experiences just as multifaceted as the people who made it.
We like your approach, we hope that you can continue realizing your HEYHO-vision and we agree: “Everything else is just Granola.”
“GoGreen”, Re-/Upcycling, sustainability etc. are the trending topics and have reached, among others, the world of architecture, industrial and packaging design. Execution often falls back on natural color schemes and thanks to Pantone we now have an exactly defined helper to communicate our visions. It is called 15-0343.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” Leatrice Eiseman, Executive Director of the Pantone Color Institute
Besides its various effects on our wellbeing, symbolic meanings are attributed to colors. Yellow appears long lasting and dynamic. Mixed with the right amount of other pigments, its range can cover sparkling freshness up to almost burning warmth. As counterpart to yellows liveliness, blue is linked to depth, calm and endless distance – so to speak seclusion.
In times of war, terrorism and political uncertainty Greenery, a mixture of the both mentioned colors is supposed to trigger our minds, leading us towards harmony – inner harmony, being in harmony with nature, living in harmony with each other. On the other, more yellowish hand, it tells us that there’s still hope and it tries to motivate us to strive for everything we desire.
Obviously this is a huge to do list for a few little pigments, but if we only manage to understand Greenery’s message – it’s essentially saying: “that’s how you humans deserve to live” – it could give us the tender slap on the behind we need and which is long overdue. Well played Pantone, well played.
As a design agency based in Düsseldorf, obviously the fifth season of the year – carnival – is always a big deal. We are using our broad creativity in order to achieve exceptional outcomes for our clients but also to bring joy and happiness besides the daily business. That is why we are Santa’s little helpers on Christmas, human support for the easter-bunny carrying out his treats and now cheerful “Jecken”, taking ourselves not too seriously.
Even her stressful BA thesis couldn’t stop our Intern Malika from being creative, designing our lucky bag giveaway, which contained various little treats to enhance the atmosphere. The red and white color scheme, as well as the dressed up Aries were inspired by old fun fairs, which always have been a welcome alternative to the business worlds monotony. We hope you enjoyed this great time of the year as much as we did and we are looking forward to the next time, when everybody cheers: “Düsseldorf helau!”
We love the new chocolate brand “Johnny Doodle” from the Netherlands. Based in Amsterdam they manufacture delicious chocolate bars with a lot of creativity and finest ingredients.
Fortunately our boss regularly brings some new packs of Johnny Doodle to the agency. The Packaging design is in a way naive and really playful so it is a pleasure looking at it while enjoying the sweet.
The design really communicates the character of the brand and product. More of these fresh and tasty designs!
They got also fudge in their portfolio and ….why are you looking at my bottom…great!
B.aries team starts the year with a bottle of finest champagne and a new blog for all the cool stuff in design.
In this blog we will post and show the things we love. This could be new technical processes, experimental future systems, extraordinary packaging design and designs which inspires us for our creative process. Of course we will show our new designs realised for clients as well as free projects and contest works.
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