In 2019 Schwarzkopf launched the new packaging design for their global brand Schauma. The trusted hair care brand has a history of over 80 years and is traditionally providing hair strength and care for the entire family. In 2019 the brand got a new face, developed with baries design.
– Rejuvenate to a modern, eye-catching and lovable brand
– Revitalize the traditionally natural concept by stressing natural ingredients, vegan formulas & vitality
– Refine to be more emotional and family-oriented
– Differentiate family member‘s in packaging design (women, men, teens & kids)
– Unify global portfolio of almost 100 SKU‘s but stay colorful
– Strengthen brand impact and enhance flow of information on packaging label
The “vegan formulas“ icon is key element to convey the natural concept to the thoughtful user.
Key of the packaging design relaunch is the complete reorganization of the label. First of all, it means the innovation of the circle and transformation into the centered design.
Therfore, the design step conveys a more emotional appeal and clusters the label information. On top, the circles pop out with colored refinements.
To keep the brand‘s high recognition value, we kept the traditional model on top. Still, we set a highlight with the new model, that catches attention with her vital, natural smile and hair.
By reorganization of the label structure, we also unified the portfolio by switching individual bottle and cap colors for harmonized look.
Every SKU‘s got it‘s own new, natural ingredient icon to stress the naturalness. In addition, we stressed the natural concept with the „vegan“ icon, that was developed for the Schauma shampoos.
Above all, the sticker on top supports with it‘s unconventional shape, by fitting the bottle naturally.
Before and after comparison of the Schauma packaging design
In 2018 Schwarzkopf launched their Gliss Kur influencer packaging. This hair care special editions were designed in collaboration with the influencer Anna-Maria Damm, Valentina Pahde and Yvonne Pferrer.
The packaging designs are based on the Gliss Kur hair care line but stand out with their individual design appearance.
Consequently, we created young and trendy hair care packaging designs with the girls individual style, that attract young beauty lovers. Therefore, the designs show each influencers’ personal passion for beauty:
Big city life, blossom elegance and travel happiness should be key messages to attract the millennium generation.
The Gliss Kur influencer packagings are connected by familiar design elements. The key messages are written in boxes, that are refined with golden highlights.
Innovation driven future.
By Joana-Maria Bauchwitz.
A growing green consumer conscience leads to an innovation pressure on established cosmetics manufacturers. Many beauty brands have understood that without a sustainable masterplan in packaging and formula, they will not persist in the future beauty market.
A product must be completely thought out, which of course must also be reflected in the design of the packaging. Packaging is the emotional carrier and representative of product ideology. The consumer reflects himself in the message of the product and is persuaded after the FMOT (first moment of truth) and convinced by secondary packaging information and haptics. Keywords such as “biodegradable”, “PCR” (Post Consumer Recycled), “natural ingredients”, “free from” or certificates from prestigious institutes underline the implemented environmental idea. The consumer understands what is good for the environment, is also good for me.
Recycling and sustainability
Recycling is still a main factor. Sustainable innovations in the field of materials and filling communicate a conscious approach to the environment and offer potential for the explorer. Especially the material-related innovations in sustainability combined with functional and efficient application solutions convince the customer of the product’s added value. Application time, practicability and experience factor are intrinsically important and make the difference. A product must proof what it promises and show demonstrable results. The challenge for beauty R&D departments will rise, which can already be seen in the steady budget growth of recent years.
Speed to market.
The resulting product innovations and trends only become valuable through a rapid market placement.
Young digital beauty start-ups have understood this. With limited editions and cross-channel marketing, they grow up to three times faster as established industry players and serve as innovation leaders. The consumer is convinced by natural, resource-saving and energy-yielding products and the manufacturer sells authentic products.
Published 28.04.2019 in the Creativ Verpacken magazin.
In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.
Fa packaging design relaunch 2018, created by Baries.
Finally in 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“
For FA we developed a new overall packaging design concept. Communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
“Cream&Oil” designs are focusing on sensoriality and premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!
Before and after comparison of the Fa packaging design
In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.
The new brand name got a modern and technological font with natural look & feel.
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.
Palette Naturals in the web: click here
We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic “chateau” wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.
We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.
L´air du temps in the web: click here
We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé “Cuveé Glam” has an extroverted and strong but still glamorous effect.
Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.
Linique wine online: Click here
The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name “Roo Tattoo” is a phonetically memorable use (“Roo” is Australian slang for “Kangaroo”).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the australian outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.
Its a cool australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.
Creative Agency: B.aries Design GmbH
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper
BenFit Nutrition packaging design. The new revolutionary protein bread from Benfit is in the market! Benfit is a start-up company from Düsseldorf.
Nutritionist and fitness coach Ben produces white bread with a high protein content which is low in fat, without preservatives and without added sugar – and it tastes great too!
For a conscious low carbohydrate nutrition. FIT BY HIGH PROTEIN.
The fifth season of the year – carnival – is always a big deal in the Rhineland and especially in Düsseldorf as one of the hot spots. So beside our creativity during the year, we are joyful to support our customers while relaxing and celebrating carnival together. Again our beloved and gifted Illustrator Malika Specht designed our lucky bag giveaway, which contains various funny gadget to enhance party atmosphere.
Everything starts with a sketch. Here we show you the creative development of the Illustration. The color scheme, as well as the dressed up „aries“ were inspired by typical Cancan dancers, which always have been a welcome visual trip to come to other thoughts.
We hope you enjoy this great time of the year as much as we do.
Everybody cheers: “Düsseldorf helau!”
Your B.aries Team
Check our website: www.baries.de
As a design agency based in Düsseldorf, obviously the fifth season of the year – carnival – is always a big deal. We are using our broad creativity in order to achieve exceptional outcomes for our clients but also to bring joy and happiness besides the daily business. That is why we are Santa’s little helpers on Christmas, human support for the easter-bunny carrying out his treats and now cheerful “Jecken”, taking ourselves not too seriously.
Even her stressful BA thesis couldn’t stop our Intern Malika from being creative, designing our lucky bag giveaway, which contained various little treats to enhance the atmosphere. The red and white color scheme, as well as the dressed up Aries were inspired by old fun fairs, which always have been a welcome alternative to the business worlds monotony. We hope you enjoyed this great time of the year as much as we did and we are looking forward to the next time, when everybody cheers: “Düsseldorf helau!”
B.aries team starts the year with a bottle of finest champagne and a new blog for all the cool stuff in design.
In this blog we will post and show the things we love. This could be new technical processes, experimental future systems, extraordinary packaging design and designs which inspires us for our creative process. Of course we will show our new designs realised for clients as well as free projects and contest works.