Fa relaunch design 2018, created by Baries.
In 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“
For FA we developed a new overall design concept, communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
Cream & Oil designs are focusing on sensoriality & premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!
Before and after comparison of the Fa packaging design
We are happy to introduce a new wine range designed by B.aries Design.
The label design of this french cuveé wine was created in collaboration with the Pieroth Wine Company and includes a range of 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic “chateau” wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.
We created situations, characters and moods that, on the one hand, communicate the character of the wine itself and, on the other, stimulate an aesthetic desire to try. The successful union of lightness and value.
We created the elegant and modern wine line “Linique“ for the Pieroth Winery.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather,
whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé “Cuveé Glam” has an extroverted and strong but still glamorous effect.
Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.
The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name “Roo Tattoo” is a phonetically memorable use (“Roo” is Australian slang for “Kangaroo”).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the Australian Outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for Australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.
Its a cool Australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.Creative Agency:
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper
The new revolutionary protein bread from Benfit is in the market! Benfit is a start-up company from Düsseldorf.
Nutritionist and fitness coach Ben produces white bread with a high protein content which is low in fat, without preservatives and without added sugar – and it tastes great too!
For a conscious low carbohydrate nutrition. FIT BY HIGH PROTEIN.
“GoGreen”, Re-/Upcycling, sustainability etc. are the trending topics and have reached, among others, the world of architecture, industrial and packaging design. Execution often falls back on natural color schemes and thanks to Pantone we now have an exactly defined helper to communicate our visions. It is called 15-0343.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” Leatrice Eiseman, Executive Director of the Pantone Color Institute
Besides its various effects on our wellbeing, symbolic meanings are attributed to colors. Yellow appears long lasting and dynamic. Mixed with the right amount of other pigments, its range can cover sparkling freshness up to almost burning warmth. As counterpart to yellows liveliness, blue is linked to depth, calm and endless distance – so to speak seclusion.
In times of war, terrorism and political uncertainty Greenery, a mixture of the both mentioned colors is supposed to trigger our minds, leading us towards harmony – inner harmony, being in harmony with nature, living in harmony with each other. On the other, more yellowish hand, it tells us that there’s still hope and it tries to motivate us to strive for everything we desire.
Obviously this is a huge to do list for a few little pigments, but if we only manage to understand Greenery’s message – it’s essentially saying: “that’s how you humans deserve to live” – it could give us the tender slap on the behind we need and which is long overdue. Well played Pantone, well played.
As a design agency based in Düsseldorf, obviously the fifth season of the year – carnival – is always a big deal. We are using our broad creativity in order to achieve exceptional outcomes for our clients but also to bring joy and happiness besides the daily business. That is why we are Santa’s little helpers on Christmas, human support for the easter-bunny carrying out his treats and now cheerful “Jecken”, taking ourselves not too seriously.
Even her stressful BA thesis couldn’t stop our Intern Malika from being creative, designing our lucky bag giveaway, which contained various little treats to enhance the atmosphere. The red and white color scheme, as well as the dressed up Aries were inspired by old fun fairs, which always have been a welcome alternative to the business worlds monotony. We hope you enjoyed this great time of the year as much as we did and we are looking forward to the next time, when everybody cheers: “Düsseldorf helau!”
B.aries team starts the year with a bottle of finest champagne and a new blog for all the cool stuff in design.
In this blog we will post and show the things we love. This could be new technical processes, experimental future systems, extraordinary packaging design and designs which inspires us for our creative process. Of course we will show our new designs realised for clients as well as free projects and contest works.
Die Cookie-Einstellungen auf dieser Website sind auf "Cookies zulassen" eingestellt, um das beste Surferlebnis zu ermöglichen. Wenn du diese Website ohne Änderung der Cookie-Einstellungen verwendest oder auf "Akzeptieren" klickst, erklärst du sich damit einverstanden.