Tag: Fa

In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.

Three coloration packs laying on a natural structured and colored paper background with ethnic patterns

Packaging design for the new coloration brand “Only Love” by Schwarzkopf

Briefing
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary

Our Work
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.

Description of the different ingredients of the nes natural "Only Love" coloration

Ingredients of the coloration formula

www.schwarzkopf.de/onlylove

Fa packaging design relaunch 2018, created by Baries.
Finally in 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.

Fa Body Care brand relaunch 2018 Paradise Moments product family

International Fa Brand Relaunch 2018 Moodboard

Briefing
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“

Our Work
For FA we developed a new overall packaging design concept. Communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
“Cream&Oil” designs are focusing on sensoriality and premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!

Before and after comparison of the Fa packaging design

 Gif showing three packaging designs on three slides in front of a gradient background.

Fa brand relaunch 2018 abstract

www.de.fa.com

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