Tag: packaging design

In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.

Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors

Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.

 

Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.

Palette Color Shampoo relaunch 2018 overview.

Palette Color Shampoo relaunch 2018 overview

 

Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.

Palette Levels Logo Variations.

Palette Levels logo variations

 

www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo

In 2019, Schwarzkopf relaunched the packaging design of it‘s natural shampoo subline „Schauma Nature Moments“. Furthermore, they not only relaunched, but got the eco-label on top! Additionally, they added new ingredient variants and the „Nature Moments Hair Smoothies“ subline was implemented into the portfolio.

Schauma Nature Momants Shampoo-Portfolio

Schauma Nature Moments Line-up

Briefing
Because natural ingredients are continously on the run, they stay relevant for the thoughtful consumer. Though, those who care for naturality are now also seeking for more environmental responsibility. Following, the already trusted line „Nature Moments“ needed to be updated to stay relevant and to attract even more responsible consumer to the brand.

– Enhance the natural appeal of Nature Moments
– Modernize visuals to show appealing and gentle natural ingredients
– Communicate environmental responsibility
– Integrate the new eco-label

Our Work
We created an appealing packaging design, that has a strong stopping power and is very playful and designed openly.
The design is focusing on the natural ingredients. Therefore, those are displayed in a modern and dynamic way.
Inspired by food bowls, because they are very appealing to the conciuos consumer, the ingredients are shown in a top view.
So, we catched up with the latest food trend and used the insights in the beauty sector.

Moreover, the open design on the transparent label increases the effect of the transparency of the bottle.
So, this is giving contrast to the Schauma baseline, which is now visually clearly seperated.
Not only by the transparency, rather, because of the emotional focus on the ingredients.
Furthermore, additionally to the new design of the ingredients, we did also add illustrations, so that empower the playfulness.
Finally, we need to find a good way to  integrated the eco-label icon.

Even more, the modern typo does help us to enhance the fresh concept.
Especially, the subline „Hair Smoothies“ by Nature Moments is refined by a typo and that gives us a „yummie“ feeling.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

 

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments Green Apple before and after design relaunch

 

POS Give away booklet with recepies

Additionally, we composed a special add on booklet for POS Marketing

 

Schauma Nature Moments in the web: click here

After we designed the relaunch for Schauma baseline in 2018 for our long-term client Schwarzkopf, we now developed the packaging design for Schaumas Limited Edition „Scentsational Fragrance“ in 2019.

Briefing
We were asked to develop a diverse and playful design concept to complement the new baseline design.
The new limited edition should create a visually emotional scent experience and follow the market trends with a catchy, bold and colorful packaging design.

Our Work
Focusing on the fragrance notes, we chose an illustration style, that gives consumers the eye-catching scent experience, that Schauma has asked for. Colors and contrasts within the visuals were key to be as eye-catching as the shampoo shelf requires. Surely, the key elements, that we had developed within the Schauma relaunch stayed. Such as the round effect foil and newly centered information. It was very clear from the beginning on, that what we needed to do was exchanging the model as a key visual with the ingredients and make those the main actor. Also, we added the range name and the fragrance name in a playful typo to catch the new consumers‘ attention. On top of the new key visuals, we added some lovable illustrated outlines at the bottom of the label for the extra emotional kick.

Schauma packaging design

 

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www.schwarzkopf.de/schauma

Schwarzkopf Tone Supreme was launched in 2019. It is specialized for mature woman with grey hairs. Especially for those who are afraid that hair coloring looks too artificial with the years.

The Challange
Launching a coloration packaging design which reflects the lifestyle of the modern mature woman, who is interested in a clean appearance. And therfore, she is looking for a truly natural looking color touch.

– Differentiate design from existing coloration standards
– Visualize new gradual toning & gentleness for hair and scalp
– Address mature women with grey or white hair who want a natural color result

Our Work
Certainly, it was most important to catch the attention of the modern consumer 50+ with a modern design approach. So the design should present new vitality and refreshed lifestyle of the elderly.
For Tone Supreme we developed a totally new model approach communicating the enjoyment of life.

In addition, the color code consists of white, light ash tones and rose gold. And in combination with noble marble structures and a color touch of purple, the design creates a premium appearance of lightness and transparency. This captures the main benefits of Tone Supreme and empowers the RTB, which is discreet, light and gentle. Besides, the intense but yet sophisticated purple color creates the strong contrast that is needed within the coloration shelf. So, it offers modernity in a pale shelf section of grey covering products.

In conclusion, the clear design structure offers modern simpleness and clarity for the elderly consumer.

 

Tone Supreme Mineral-Collagen and step by step visuals

Icon developement for folding box of Tone Supreme

Tone Supreme Launch Model and Logo

Modelapproach shooted for Schwarzkopf’s new coloration Tone Supreme

www.schwarzkopf.de/tone-supreme

In 2019 Schwarzkopf launched the new packaging design for their global brand Schauma. The trusted hair care brand has a history of over 80 years and is traditionally providing hair strength and care for the entire family. In 2019 the brand got a new face, developed with baries design.

Several Schauma bottles with the new packaging design are standing variously in front of a white background.

Schwarzkopf Schauma hair care range overview 2019 selection

Briefing
– Rejuvenate to a modern, eye-catching and lovable brand
– Revitalize the traditionally natural concept by stressing natural ingredients, vegan formulas & vitality
– Refine to be more emotional and family-oriented
– Differentiate family member‘s in packaging design (women, men, teens & kids)
– Unify global portfolio of almost 100 SKU‘s but stay colorful
– Strengthen brand impact and enhance flow of information on packaging label

New Vegan sticker layout design for Schauma relaunch 2019

The “vegan formulas“ icon is key element to convey the natural concept to the thoughtful user.

Our Work
Key of the packaging design relaunch is the complete reorganization of the label. First of all, it means the innovation of the circle and transformation into the centered design.
Therfore, the design step conveys a more emotional appeal and clusters the label information. On top, the circles pop out with colored refinements.
To keep the brand‘s high recognition value, we kept the traditional model on top. Still, we set a highlight with the new model, that catches attention with her vital, natural smile and hair.
By reorganization of the label structure, we also unified the portfolio by switching individual bottle and cap colors for harmonized look.
Every SKU‘s got it‘s own new, natural ingredient icon to stress the naturalness. In addition, we stressed the natural concept with the „vegan“ icon, that was developed for the Schauma shampoos.
Above all, the sticker on top supports with it‘s unconventional shape, by fitting the bottle naturally.

Before and after comparison of the Schauma packaging design

www.schwarzkopf.de/schauma

In 2018 Schwarzkopf launched their Gliss Kur influencer packaging. This hair care special editions were designed in collaboration with the influencer Anna-Maria Damm, Valentina Pahde and Yvonne Pferrer.
The packaging designs are based on the Gliss Kur hair care line but stand out with their individual design appearance.

Our Work
Consequently, we created young and trendy hair care packaging designs with the girls individual style, that attract young beauty lovers. Therefore, the designs show each influencers’ personal passion for beauty:
Big city life, blossom elegance and travel happiness should be key messages to attract the millennium generation.

The Gliss Kur influencer packagings are connected by familiar design elements. The key messages are written in boxes, that are refined with golden highlights.

 

Influencer credos and matching packaging designs.

Influencer credos and matching packaging designs.

www.schwarzkopf.de/glisskur_influencer

Innovation driven future.
By Joana-Maria Bauchwitz.

A growing green consumer conscience leads to an innovation pressure on established cosmetics manufacturers. Many beauty brands have understood that without a sustainable masterplan in packaging and formula, they will not persist in the future beauty market.

Topview of Amber Valletta makeup products for Douglas laying on a light rose background

Amber Valletta makeup product selection for Douglas

A product must be completely thought out, which of course must also be reflected in the design of the packaging. Packaging is the emotional carrier and representative of product ideology. The consumer reflects himself in the message of the product and is persuaded after the FMOT (first moment of truth) and convinced by secondary packaging information and haptics. Keywords such as “biodegradable”, “PCR” (Post Consumer Recycled), “natural ingredients”, “free from” or certificates from prestigious institutes underline the implemented environmental idea. The consumer understands what is good for the environment, is also good for me.

Recycling and sustainability

Topshot of three packagings of the new Schwarzkopf coloration brand "Only Love"

Design and packaging design for the new Schwarzkopf brand “Only Love”

Recycling is still a main factor. Sustainable innovations in the field of materials and filling communicate a conscious approach to the environment and offer potential for the explorer. Especially the material-related innovations in sustainability combined with functional and efficient application solutions convince the customer of the product’s added value. Application time, practicability and experience factor are intrinsically important and make the difference. A product must proof what it promises and show demonstrable results. The challenge for beauty R&D departments will rise, which can already be seen in the steady budget growth of recent years.

Speed to market.
The resulting product innovations and trends only become valuable through a rapid market placement.

Young digital beauty start-ups have understood this. With limited editions and cross-channel marketing, they grow up to three times faster as established industry players and serve as innovation leaders. The consumer is convinced by natural, resource-saving and energy-yielding products and the manufacturer sells authentic products.

Published 28.04.2019 in the Creativ Verpacken magazin.
https://www.creativverpacken.de/

In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.

Three coloration packs laying on a natural structured and colored paper background with ethnic patterns

Packaging design for the new coloration brand “Only Love” by Schwarzkopf

Briefing
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary

Our Work
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.

Description of the different ingredients of the nes natural "Only Love" coloration

Ingredients of the coloration formula

www.schwarzkopf.de/onlylove

Fa packaging design relaunch 2018, created by Baries.
Finally in 2017 Schwarzkopf announced the FA brand relaunch 2018.
The challenge: Relaunching the extensive portfolio of the number 2 brand in Henkel body care, that is sold in 78 countries.

Fa Body Care brand relaunch 2018 Paradise Moments product family

International Fa Brand Relaunch 2018 Moodboard

Briefing
– Differentiate extensive FA portfolio
-“From a trade brand to a love brand“ – strengthen brand uniqueness
– strenghten brand mission and character: “The explorer“
– Address “lighthearted experience seeker“
– Realize trendy & modern refreshment
– Give brand a more premium appeal
– Intensify scented sensoriality – “FA feels fantastic“

Our Work
For FA we developed a new overall packaging design concept. Communicating the power of fragrance by strong and emotional surrounding stories. The stories are told within different pillars such as “Yoghurt“, “Cream&Oil“, “Oriental Moments“ and more. The different pillars are visually cluttered by geometric shapes.
“Cream&Oil” designs are focusing on sensoriality and premiumness by soft shapes and golden refinements. FA Moments is the trendy line of experimental and powerful fragrances, expressing the new motto “live the moment!“. And there are more pillars to explore!

Before and after comparison of the Fa packaging design

 Gif showing three packaging designs on three slides in front of a gradient background.

Fa brand relaunch 2018 abstract

www.de.fa.com

In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.

Three packs with the new packaging design 2018 of Schwarzkopfs brand Palette Natural Color Creme are standing in perspective

New Schwarzkopf Palette Natural Color Creme packing design

Briefing
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.

Our Work
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Model approach
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.

An old and a new pack are standing beside to visualize the difference between the old and the new packaging design

Before and after comparison of the old and new packaging design

A gif showing three different color tones and packaging designs of the new design relaunch

Palette Natural Color Creme color tones

Palette Naturals in the web: click here

We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic “chateau” wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.

Five bottles of L´air du temps wine are standing in front of a black background presenting the freshly designed labels.

L´air du temps product range abstract. The whole range consists of ten white, red and rosé wines

A red wine bottle with label design by B.aries Design Agency Duesseldorf is lying on several rocks.

We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.

L´air du temps in the web: click here

Abbildung der drei stehenden "Linique" Weine der Pieroth Wine Company

New wine range “Linique” by B.aries Design for Pieroth Wine Company 2018

 

We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé “Cuveé Glam” has an extroverted and strong but still glamorous effect.

Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.

Linique wine online: Click here

The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name “Roo Tattoo” is a phonetically memorable use (“Roo” is Australian slang for “Kangaroo”).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the australian outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.

Closeup shot of the label design of a Roo-Tattoo bottle laying on a black bg

Closeup of the Roo-Tattoo wine label by B.aries Design for Pieroth Wine Company 2018

What’s Unique?
Its a cool australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.

Product shot of two wine bottles standing next to each other in front of a black background. One further front showing the frontlabel and another more in the back presenting the back label.

New Roo-Tattoo wines by B.aries Design for Pieroth Wine Company 2018

Creative Agency: B.aries Design GmbH
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper

Roo-Tattoo online: click here
Roo-Tattoo press: click here

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