Seasonal limited editions by Schwarzkopf Gliss Kur allow us creative freedom. Therefore, we had a lot of fun creating the limited edition design for Gliss Kur Winter Repair 2020.
Elegant and modern design for winter-stressed hair
Contrary to the baseline range, the design should be more disruptive while reflecting the products winterly benefits. Furthermore, we should consider a few other aspects:
- Keep the logo as it is
- Use the new relaunch bottle design
- Create an emotional story around the winter theme
Like in the years before, we were so excited to create the design for this seasonal range. By breaking up the usual brand structure, the Winter Repair edition differentiates more and more from the baseline. Luckily, this development gives us a lot of leeway to build the design.
Gliss Kur Winter Repair 2020 Limited Edition Design
We used the new Gliss Kur bottle
designed by baries design as the basis for the design. Thanks to the flowing shape, there is a bigger label and therefore more space for layout. Furthermore, to create a winterly atmosphere, we chose white as basic color. This clean basis also stands for the caring character. The abstract blue watercolor visual suggests an icy surface and transports the winterly coldness. In addition, golden lettering and snowflakes complete the design and create a luxurious look.
Moreover, the strong caring formula is explained by the powerful dark blue tones as well as through the product name lettering. While the word “Repair” states the technological part through a sans serif font, the handwritten word “Winter” communicates the caring aspect.
All these style elements create a look & feel that brings the emotional winterly atmosphere to the bathroom and still conveys the years of expertise that Gliss Kur stands for.
Schwarzkopf Gliss Kur Winter Repairon the web
Gliss Kur Winter Repair 2020 Limited Edition Range Mood
See more hair care packaging designs made by baries design