In 2020 baries developed and designed a new cosmetic line, targeting the luxury segment. NOX is a luxurious natural skin care brand, that focuses on clean and natural ingredients.
This cosmetic cleansing series is made especially for night care. Therefore, the theme of the night should be taken up conceptually in the packaging design as well as in the logo design. Additionally, the product should radiate a mysterious, luxurious aura and helps the user to achieve a divine like complexion overnight. So, we decided to choose a high-quality glass jar, which is coated with a black lustrous lacquer. On the inside it has a golden finish and on the outside a combination of various transparent varnishes. In other words, the jar design itself serves to visually translate the night theme. Above all, the gold inside stands for the divine beauty — the divine elixir. We want to match valuable natural ingredients with an iconic design. In conclusion, this product line got its own identity to stand out in the selective market.
There are three signature masks with three different ingredient collections:
NOX (Latin “night“) is in the Roman mythology the goddess and personification of the night. Therefore, it serves perfectly as name for these high-quality black masks.
Consequently, the new brand name needs to have a modern and technological approach with natural look & feel. So, the logo is characterized by a simple typography, which is clear and sans-serif.
Moreover, the dot in the middle of the O gives the logo a strong recognition value and can also be used as an icon.
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