Projects

Pushing the boundaries for Fa by creating disruptive packaging design for their Feel Good Vibes product line. For the emotional concept we were encouraged to think outside the box. So, we were able to create a design beyond the FA design limits.

Our work

Three products should evoke different feelings for the consumer: Catch Dreams, GET Spiritual and GO Happy. The designs should create a wow-effect for millennials for whom self-awareness plays a key role in their lives. Improving their mental well-being to escape from daily stress is an ever increasing desire of that generation. Therefore, emotions are an important aspect when it comes to beauty purchases:
The ultimate key for the packaging design of the young and trendy project by Fa is to evoke a positive emotion for millennials. Those are evolving around happiness, mindfulness, positivity and spirituality. Our aim was to invite the consumer into a world full of empathy where they can forget everyday life for a few moments.
 

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Creating an emotional packaging design by using colour, wording, typo and symbols as key design elements

 
In order to create the positive feelings matching each product line, we started by defining a complementary colour code and visual world:
The dream catcher lifts you into a “feel good mood” with a calming visual of the milky way and colours reflecting soothing nights. To get spiritual on the other hand, a light magenta was chosen which stands for spirituality and female positive energy.
Furthermore, the appearance of the product line Go Happy gives rise to an uplifting mood. This is achieved through positive colours alluding to summer, beach and the ocean – positive vibes and happiness guaranteed.
A highlight for the product lines GET Spiritual and GO Happy, which come in transparent bottles, is an extra feature on the back-label. There, the statements “find your inner peace” and “happy mind happy life” are prominent text blocks stretching over the entire back-label that are visible through the bottles. This allows strengthening the emotional story-telling, while creating a positive feeling.
 
Henkel Fa Feel Good Vibes Icons

Fa Feel Good range giving rise to positive feelings of millennials

 

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