In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.

Handwritten claim and Logo of the new coloration brand "Only Love"

Logo execution of the new coloration brand „Only Love“

– Create the first Peace & Love Color: Good vibes formula & intense color
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary

Our Work
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.

Description of the different ingredients of the nes natural "Only Love" coloration

Schwarzkopf Only Love ingredient visualization