In 2020 baries developed and designed a new chocolate brand concept with the new superfood black fermented garlic.
SUPERFOOD NUTRITION is the first chocolate brand which combines fermented black garlic with delicious flavors.
Inspired by the ISM trade fair motto 2019 “healthy sweet”, we researched food trends and superfoods. So, we became aware of the superfood black fermented garlic. In the fermented state it retains its positive, healing properties, but the appearance and the smell change.
Due to its caramel taste, the idea was born to combine this superfood with high-quality fine chocolate and fruit ingredients.
We want to develop an innovative chocolate brand which highlights the black fermented garlic and declares it as superfood. It should be noted, that the garlic bulbs get a black color due to its fermentation process. Therefore, we decided to conceptually state the black color for our packaging design. Additionally, the design got color accents, which were set by the ingredients such as lavender, caramel and strawberry. Above all, the choice of three different flavors in one package, but packed separately, gives this product its special exclusivity and uniqueness.
Most importantly, we need to stage the black garlic in such a way that the appetite is not lost. And, the curiosity for new taste explosions is still maintained.
Therefore, we looked for an outstanding natural photograph of the black fermented garlic and combined it with the selected ingredients. Together with chocolate pieces, the ingredients are arranged in a still life composition.
The Black Garlic written in cursive letters adds emotion to the design and is an eye-catcher on the packaging.
There are three signature fine choclate bars with a designed flavor variation of fermented Black Garlic &
SUPERFOOD NUTRITION – The superfood nutrition brand is intended to give the consumer a healthy sweet alternative.
Therefore, the logo needs to have a natural and organic appearance. But, it should also reflects the high-quality aspect of the selective chocolate composition. Consequently, this is shown by a raw cacao bean in combination with a seal like structure of the logo.
Undoubtedly, pure elegance is the guiding principle for the logo design.
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