Tag: baries design

 

The new design for Pril Strong & Natural convinces with a pure look

Pril is one of the great traditional brands in Germany when it comes to performance and trust. Hence it’s all the more important for the brand to create a product line for its loyal consumers that meets the challenges in terms of sustainability and naturalness without sacrificing any of its renowned reliability. With our new design we have supported Pril on its path to a new naturalness.
 

Pril Strong & Natural, Henkel, Launch 2022, bottle label design

Pril Strong & Natural, Henkel, Launch 2022, bottle label design

 

The green drop for natural power

 

To combine naturalness with performance and communicate clearly to consumers, we have kept the drop as an iconic element. It conveys the cleaning power that distinguishes Pril products, while simultaneously communicating purity and naturalness through its green colour and the subtle integration of the fragrance. To emphasise these features, the Pril logo was also adapted by colouring the drop.

The refill pouch saves up to 70% plastic and thus marks a right step towards greater sustainability in the household. The illustration of the pump dispenser design on the pouch offers particularly easy orientation for consumers at the shelf. The shape of the bottles forms a transparent window which, just like the real bottle, conveys the naturalness and purity of the product. Additionally the design features a large disruptive element to show the advantages of the refill pouch at one glance.

 

It was very exciting to join a big traditional brand like Pril on its way to greater sustainability. The development of its corresponding refill pouch was a matter close to our hearts. It makes saving plastic so easy for consumers!

 

Pril Strong & Natural, Henkel, Launch 2022, bottle and refill pouch design

Pril Strong & Natural, Henkel, Launch 2022, bottle and refill pouch design

 
 
 

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The new Syoss China styling relaunch is chic and effortless

In 2022 Schwarzkopf released the new Syoss China styling relaunch, developed with baries design.
The range is empowered by Japanese ingredients & craftmanship. Efficient, yet caring – tough on hold and gentle on the hair. Qualities that are reflected in the design.
 

Schwarzkopf, Syoss China, styling range relaunch 2021, developed with baries design

Schwarzkopf, Syoss China, styling, relaunch 2022, developed with baries design

 

The design features fashionable salon-expertise representing an urban and modern style.

 

Syoss is a hair styling range with formulas developed and used by professional hairdressers and hairstylists. The Syoss formulas are especially designed to meet the specific needs of each hairstyle. With the new MicroSculpt particles (fine micro-polymers) it is possible to achieve long-lasting hold while creating an invisible and effortless finished look. This new lightweight formula contains Japanese ingredients and conditioning agents for better care and nourishment of the hair.

When designing the hair styling range, it was important to retain the benefits of the previous design language which featured eye-catching colours as well as consistent, clear product information. In addition, the colours helped the customer to distinguish more easily between the different product lines. The objective was to redesign the packaging in order to incorporate the new “Syoss care concept” inspired by J-Beauty. In response to the demand for non-harmful styling ingredients, the brand’s mission was to create a design language that reflects these new values. Thus the design should be minimalist, clean, unisex, of high quality and well organized. Moreover, the design should incorporate the styling category look and be eye-catching on shelve.

The colour gradient on the iconic black Syoss container guarantees strong shelf impact. Depending on each selected Japanese ingredient the gradient on the container varies in colour. Additionally, the design includes an innovative and artistic icon, picturing the hold level. This eye-catching detail also embodies the professional aspect of the design. The design shows fashionable Salon-expertise representing an urban and modern style.

 

Smart chic, effortless elegance and a trustworthy quality merge in this exceptional design.

 

 
 
 

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New guise for professional foot care in the B2B sector

 
For over 80 years, the LAUFWUNDER brand has stood for high-quality foot care products from Lütticke, the innovative specialist partner of the foot care industry. It is available in Europe with more than 50 products in several country-specific versions. To our great pleasure, we were allowed to give LAUFWUNDER a new, contemporary look.

Lütticke Laufwunder relaunch 2021 range mood

brand relaunch, LAUFWUNDER, Lütticke, 2021 – product range

 

It was exciting to adapt the new design for the entire range with its many formats and materials and to be able to follow the process right to production.

Our task was to bring the long-established, traditional design into the here and now. The new packaging design was supposed to be expressive and professional, so that the brand could still easily compete in the B2B segment of the foot care industry. The project kicked off with the creation of a visual coding to structure the product groups. The new color concept and the performance-oriented design of the 14 different icons help both the chiropodist and the sales department to keep track of and explain the large product range.

Of course, we had to clearly code the brand as a foot care brand. Therefore, we decided to show a graphic illustration of a footprint. The main aim was to generate a positive and elegant visual that would appeal to the consumer as a foot is often perceived as a repulsive object. The rasterization of the footprint into dots was created by stylizing the 5 toe prints which symbolize the diversity of foot problems and their curative care solutions by LAUFWUNDER.

 
To keep the connection to the old brand design, we integrated a yellow foot icon into the LAUFWUNDER logo to create a word picture mark. The name itself we changed to uppercase. The sleek and sporty sans-serif font helps to convey activity for these high-performing products.

Lütticke Laufwunder relaunch 2021 tube design old vs new

brand relaunch, LAUFWUNDER, Lütticke, 2021 – tube design old vs. new

 
 
 

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Urban coolness meets pure design

 
 
In summer 2021 the indie product brand Hatice Schmidt Labs expands its portfolio with two new products:
a highlighter and a bronzer, available in 4 (highlighter) or 5 (bronzer) different shades.

Just like Hatice Schmidt and her make-up brand, the packaging should represent high quality sophistication and a touch of urban coolness.
The boxes themselves are pure and simple. They come in white for the highlighter and in black for the bronzer to underline the luxurious character of the products.
To break with the clean simplicity, the embossed black/white logo is used as the only central design element. It represents the modern and edgy twist – the philosophy behind all Hatice Schmidt products.
 

 
 
Logo Design, developed by baries design

Hatice Schmidt Logo Design, developed by baries design

 
 
 
 

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Traditional craftsmanship meets a modern, premium design (Germans would say “the design goes down like oil”, alluding to its smoothness).

 
 

The challenge

The Spanish family-owned brand ‘Aceites Arreaza’ was founded by the Arreaza family in 2021. Our creative designer Juan – whose roots are in Spain – maintains a personal connection to the family and introduced us to this special olive oil brand. Not only because of this, it’s been important to us to create an outstanding logo and label design but also because the olive oil is of superior quality and its limited production is very precious: the extra virgin olive oil of the type ‘Cornicabra’ is obtained from organic olives that are more than 1,200 years old and are thus called ‘Millenarios’. The olives are harvested in the Almazara Baños de Fuensanta in Bolaños de Calatraba (Ciudad Real) using the traditional ‘Vareo’ method which puts high emphasis on great care to not damage the olive tree.

The challenge was to combine the history of century-old olive trees, craftmanship and care with a modern and premium design language.

 

Arreaza Olive Oil Brand Identity & Packaging design 2021, developed by baries design

Arreaza Olive Oil Brand Identity & Packaging design 2021, developed by baries design

 

Our work

As a family-owned business the logo should have a personal character and bring across the care and passion the family puts into to their sourcing and production of this premium olive oil. Therefore, we’ve decided to design a symbol based on the letter A – the first letter of the family and brand name – which transforms into an oil drop. Moreover the design of this symbol follows a very minimal approach communicating a modern & premium brand identity.

Speaking of premium: except the golden logo, the entire label is designed non-chromatically. The subtle tree illustrations in the background represent the century-old olive trees, while the charismatic sans serifed typography used for the family name under the signet embraces the combination of old and new.

Due to the brand’s great success the family strives to create different varieties of their own olive groves, such as Picual and Alberquina, all of which are organically grown. We wish the family great success and can’t wait for the design of yet another special delicatessen!

 

Arreaza Olive Oil Brand Identity & Packaging design 2021, developed by baries design

Arreaza Olive Oil Brand Identity & Packaging design 2021, developed by baries design

 
 
 
 

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