Tag: beauty

GLOW by dm is Germany’s biggest beauty-event and inspires with wonderful spirit and the highlights of the industry.
As part of this convention, a limited edition of a styling lotion for Got2b‘s exhibition stand has been developed to reflect this distinctively energy.

Glow Girl concept mood

Concept mood for packaging design appearance

The Challenge
The new designs goal was to create a limited edition for the GLOW. The main color of this convention is pink and the exhibition stand from Got2b was designed on the theme of festival.
The customers ideas ranged from boho-style to urban glam or even ferry wheels. But the main point was to create a festival feeling with all its freedom and craziness, where the pink color, the loud and glaring associations were not missing. We had a very privileged briefing where we could let our creativity run free.

Our Work
The whole pack surrounding is telling a glamorous urban story where the loud and glaring feeling of freedom takes action. The pack appearance let the consumer know, that she will not only have a great convention day, but also many glamorous following days, because she can take the glowing feeling home.

Logo Development
The newly developed logos unify this limited edition by the unique look & feel. It is very strong in its freedom association through the bold letters with a touch of nobody-can-stop-me. The bright colors of pink and blue matches perfectly with the light background, the Got2b logo stands out due to the high contrast of black and light gray.

Got2b GLOW Limited Edition convention mood

Got2b GLOW convention Limited Edition mood

In december 2018 Douglas launched a new make-up collection in collaboration with model and actress Amber Valletta:
The Amber Valletta Capsule Collection.
We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.

Briefing
The design briefing was very detailed and a great chance to show our competence in all-round care service regarding consultation, conception, logo and packaging design and finally implementation.
The goal was to enrich the Douglas portfolio with a new premium brand.
A high quality packaging with comfortable textures and wearable shades were requested.
The design should transport confidence, timelessness and sophistication.
The Capsule Collection is addressed to women who feel confident and want to look perfect on any occasion

Capsule Collection by Amber Valletta - Collage.

Capsule Collection by Amber Valletta – Collage

Our Work
It was a nice task for baries design GmbH to create this wonderful new brand under Parfümerie Douglas GmbH in collaboration with the model and actor Amber Valletta.

We designed the secondary packagings for all five products in a rosegold look. This color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover we provided the packaging with an flowing and organic all-over embossing to create interesting and luxurious haptics.

Logo Development
The new brand name got a personal style inspired by Amber Vallettas original signature, highlighted through the reduced and puristic setted product descriptions.

Original signature from Amber Valletta and final logodesign

https://www.douglas.de/Amber-Valletta.html

In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.

Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors

Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.

 

Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.

Palette Color Shampoo relaunch 2018 overview.

Palette Color Shampoo relaunch 2018 overview

 

Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.

Palette Levels Logo Variations.

Palette Levels logo variations

 

www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo

In 2019, Schwarzkopf relaunched the packaging design of it‘s natural shampoo subline „Schauma Nature Moments“. Furthermore, they not only relaunched, but got the eco-label on top! Additionally, they added new ingredient variants and the „Nature Moments Hair Smoothies“ subline was implemented into the portfolio.

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments range

Briefing

Because natural ingredients are continously on the run, they stay relevant for the thoughtful consumer. Though, those who care for naturality are now also seeking for more environmental responsibility. Following, the already trusted line „Nature Moments“ needed to be updated to stay relevant and to attract even more responsible consumer to the brand.

– Enhance the natural appeal of Nature Moments
– Modernize visuals to show appealing and gentle natural ingredients
– Communicate environmental responsibility
– Integrate the new eco-label

Our Work
We created an appealing packaging design, that has a strong stopping power and is very playful and designed openly.
The design is focusing on the natural ingredients. Therefore, those are displayed in a modern and dynamic way.
Inspired by food bowls, because they are very appealing to the conciuos consumer, the ingredients are shown in a top view.
So, we catched up with the latest food trend and used the insights in the beauty sector.

Moreover, the open design on the transparent label increases the effect of the transparency of the bottle.
So, this is giving contrast to the Schauma baseline, which is now visually clearly seperated.
Not only by the transparency, rather, because of the emotional focus on the ingredients.
Furthermore, additionally to the new design of the ingredients, we did also add illustrations, so that empower the playfulness.
Finally, we need to find a good way to integrated the eco-label icon.

Even more, the modern typo does help us to enhance the fresh concept.
Especially, the subline „Hair Smoothies“ by Nature Moments is refined by a typo and that gives us a „yummie“ feeling.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

 

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments Green Apple before and after design relaunch

 

POS Give away booklet with recepies

Additionally, we composed a special add on booklet for POS Marketing

 

Schauma Nature Moments in the web: click here

In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.

Three packs with the new packaging design 2018 of Schwarzkopfs brand Palette Natural Color Creme are standing in perspective

New Schwarzkopf Palette Natural Color Creme packing design

Briefing
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.

Our Work
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Model approach
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.

An old and a new pack are standing beside to visualize the difference between the old and the new packaging design

Before and after comparison of the old and new packaging design

A gif showing three different color tones and packaging designs of the new design relaunch

Palette Natural Color Creme color tones

Palette Naturals in the web: click here

Scroll Up