Tag: beauty

With Hatice Schmidt LaBS we created a whole new Hatice Schmidt cosmetic brand identity including logo development, packaging and website design.

Visionary brand building

Challenge

We were asked to develop a logo and corporate identity for the new cosmetic brand Hatice Schmidt LaBS, which both should transport diversity and expertise of Hatice Schmidt herself. We had also the pleasure to create the packaging design of the first two eyeshadow palettes HOLY and DAY. The appearance of packaging should have a high-class look but at the same time integrate a character of an urban grunge style.

Background

Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a very hard neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. The cosmetic product standards are very high, as she has been testing and evaluating them for almost a decade.
Her indie brand in the high-end segment is to establish itself in the cosmetics market and provide competition in the premium segment with high-quality formulations and unusual packaging designs.

Logo development

For the logo of Hatice Schmidt LaBS, we perfectly combines urban grunge with high quality. Therfore, one of the most modern fonts was overlaid in a staggered manner.  As a result, the luxurious appearance is disturbed by the distortion in a way that suggests the origin of Hatice Schmidt.

Packaging design

The HOLY eyeshadow palette includes colors that are perfectly suited to special occasions and the DAY palette includes colors for everyday make-up. Based on urban grunge style, we have designed the lettering of the eye shadow packagings Holy and Day in graffiti look. The high quality of the products is reflected in the varnish.

Website design

New cosmetic products need a new website. Therfore, we we designed the surface for the web shop for the products of Hatice Schmidt LaBS. In the near future it should be extended by further products and constantly updated with new content. Strategically we designed a concept that allows intuitive operation and clearly highlights the products for the user. Implementation of  the visual presentation and managing the communication and coordination with the IT service provider on top. Last butnnot least, we produced animations of the logo and short video clips for social media content.

 

Close up on logo on eye shadow palettes.

Close up on logo on eye shadow palettes.

 

Slide Hatice Schmidt LaBS on the web click here

Got2b Glow Girl for GLOW Convention

GLOW by dm is Germany’s biggest beauty-event and inspires with wonderful spirit and the highlights of the industry.
As part of this convention, the limited edition Got2b Glow Girl, a styling lotion for Got2b‘s exhibition stand has been developed, to reflect this distinctively energy.

Glow Girl concept mood

GLOW Concept mood for packaging design appearance

The Challenge
The new designs goal was to create a limited edition for the GLOW. The main color of this convention is pink and the exhibition stand from Got2b was designed on the theme of festival.
The customers ideas ranged from boho-style to urban glam or even ferry wheels. But the main point was to create a festival feeling with all its freedom and craziness, where the pink color, the loud and glaring associations were not missing. We had a very privileged briefing where we could let our creativity run free.

Our Work
The whole pack surrounding of Got2b Glow Girl is telling a glamorous urban story. So the loud and glaring feeling of freedom takes action. The pack appearance let the consumer know, that she will not only have a great convention day, but also many glamorous following days, because she can take the glowing feeling home.

Logo Development
The newly developed logos unify this limited edition by the unique look & feel. It is very strong in its freedom association through the bold letters with a touch of nobody-can-stop-me. The bright colors of pink and blue matches perfectly with the light background, the Got2b logo stands out due to the high contrast of black and light gray.

Got2b GLOW Limited Edition convention mood

Got2b GLOW convention Limited Edition mood

In december 2018 Douglas launched the Beauty Packaging Design for Amber Valletta Capsule Collection in collaboration with model and actress Amber Valletta. We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.

The Amber Valletta Capsule Collection was born!

Briefing
We got a very detailed and extensive design briefing. This project was a great chance to show our competence in all-round care service: consultation, conception, logo and packaging design and finally implementation.
Douglas wants to enrich its portfolio with a new premium brand. Therfore, a high quality packaging with comfortable textures and wearable shades were requested.
Moreover, the design should transport confidence, timelessness and sophistication. This Beauty Packaging for Amber Valletta is addressed to women who feel confident and want to look perfect on any occasion

Capsule Collection by Amber Valletta - Collage.

Capsule Collection by Amber Valletta – Collage

Our Work
We loved this task from the beginning. And, this collaboration between Douglas GmbH in and Amber Valletta was more than inspiring.

Beauty Packaging for Amber Valletta

Skin care is mostly connected with rose, white and nude color shades. To achieve the prmiumness, we decided to design the approach in a rosegold look. So, this color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover, we provided the packaging with an flowing and organic all-over embossing. As a result, the consumer will experience an interesting and luxurious haptic. The design needs to work on for the differnt shapes of all five products.

Logo Development
The new brand name should get a personal style. Therfore, we thought about a handwritten character of the logo. The idea waslikes very much. Finally, inspired by Amber Vallettas original signature, the logo font was choosen closely by the original signature. Additionally, the logo is highlighted by the reduced and puristic setted product descriptions. Both, logo and claims were arranged simply black on a clean white box.

Slide

Original signature from Amber Valletta and final logodesign

https://www.douglas.de/Amber-Valletta.html

In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.

Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors

Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.

Schwarzkopf Palette Hair Coloration Packaging Designs on Concrete, Before Relaunch Design 2018 Slide

 

Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.

Palette Color Shampoo relaunch 2018 overview.

Palette Color Shampoo relaunch 2018 overview

 

Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.

Palette Levels Logo Variations.

Palette Levels logo variations

 

www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo

In 2019, Schwarzkopf relaunched the packaging design of it‘s natural shampoo subline „Schauma Nature Moments“. Furthermore, they not only relaunched, but got the eco-label on top! Additionally, they added new ingredient variants and the „Nature Moments Hair Smoothies“ subline was implemented into the portfolio.

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments range

Briefing

Because natural ingredients are continously on the run, they stay relevant for the thoughtful consumer. Though, those who care for naturality are now also seeking for more environmental responsibility. Following, the already trusted line „Nature Moments“ needed to be updated to stay relevant and to attract even more responsible consumer to the brand.

– Enhance the natural appeal of Nature Moments
– Modernize visuals to show appealing and gentle natural ingredients
– Communicate environmental responsibility
– Integrate the new eco-label

Our Work
We created an appealing packaging design, that has a strong stopping power and is very playful and designed openly.
The design is focusing on the natural ingredients. Therefore, those are displayed in a modern and dynamic way.
Inspired by food bowls, because they are very appealing to the conciuos consumer, the ingredients are shown in a top view.
So, we catched up with the latest food trend and used the insights in the beauty sector.

Moreover, the open design on the transparent label increases the effect of the transparency of the bottle.
So, this is giving contrast to the Schauma baseline, which is now visually clearly seperated.
Not only by the transparency, rather, because of the emotional focus on the ingredients.
Furthermore, additionally to the new design of the ingredients, we did also add illustrations, so that empower the playfulness.
Finally, we need to find a good way to integrated the eco-label icon.

Even more, the modern typo does help us to enhance the fresh concept.
Especially, the subline „Hair Smoothies“ by Nature Moments is refined by a typo and that gives us a „yummie“ feeling.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Slide

 

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments Green Apple before and after design relaunch

 

POS Give away booklet with recepies

Additionally, we composed a special add on booklet for POS Marketing

 

Schauma Nature Moments in the web: click here

In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.

Three packs with the new packaging design 2018 of Schwarzkopfs brand Palette Natural Color Creme are standing in perspective

New Schwarzkopf Palette Natural Color Creme packing design

Briefing
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.

Our Work
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Model approach
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.

An old and a new pack are standing beside to visualize the difference between the old and the new packaging design

Before and after comparison of the old and new packaging design

A gif showing three different color tones and packaging designs of the new design relaunch

Palette Natural Color Creme color tones

Palette Naturals in the web: click here