The Spanish family-owned brand ‘Aceites Arreaza’ was founded by the Arreaza family in 2021. Our creative designer Juan – whose roots are in Spain – maintains a personal connection to the family and introduced us to this special olive oil brand. Not only because of this, it’s been important to us to create an outstanding logo and label design but also because the olive oil is of superior quality and its limited production is very precious: the extra virgin olive oil of the type ‘Cornicabra’ is obtained from organic olives that are more than 1,200 years old and are thus called ‘Millenarios’. The olives are harvested in the Almazara Baños de Fuensanta in Bolaños de Calatraba (Ciudad Real) using the traditional ‘Vareo’ method which puts high emphasis on great care to not damage the olive tree.
The challenge was to combine the history of century-old olive trees, craftmanship and care with a modern and premium design language.
As a family-owned business the logo should have a personal character and bring across the care and passion the family puts into to their sourcing and production of this premium olive oil. Therefore, we’ve decided to design a symbol based on the letter A – the first letter of the family and brand name – which transforms into an oil drop. Moreover the design of this symbol follows a very minimal approach communicating a modern & premium brand identity.
Speaking of premium: except the golden logo, the entire label is designed non-chromatically. The subtle tree illustrations in the background represent the century-old olive trees, while the charismatic sans serifed typography used for the family name under the signet embraces the combination of old and new.
Due to the brand’s great success the family strives to create different varieties of their own olive groves, such as Picual and Alberquina, all of which are organically grown. We wish the family great success and can’t wait for the design of yet another special delicatessen!
Churchkhela food packaging design: A new snack conquers the market
The design for Taube Nüsse should represent the handmade production method and the long history. Further, it should communicate the healthy and vegan recipe. Moreover, it should be created as an ecological and recyclable packing.
Taube Nüsse is a small owner-managed company thats aim it is to establish a traditional Georgian snack called Chuchkhela. This natural energy bar is made from walnuts and grape-couverture, free from any preservatives and 100% vegan. Hundreds of years before warriors and shepherds appreciated the Churchkhelas. It is still traditionally made in Tiflis and imported to Germany.
The sustainable Churchkhela food packaging design idea was given by the client. Consequently, a natural cardboard box is used. Only a small window reveals the delicious contents. Today, the product is still produced according to traditional methods from hand-picked ingredients.
We want to connect this new brand with the long history of the product. Therefore, we designed special illustrations for this food packaging. Small, playful details fit perfectly into coarser elements. A seal creates trust in the authenticity of the manufaction. Above all, we reduced the colors to basic colors. So, the packaging design manifests the centuries-old origin of the Churchkhelas. More variants with various nuts are in planning and will be distinguishable by different colors.
So, stay tuned and check out these delicious snacks.
Taube Nüsse on the web click here