Schwarzkopf Gliss Kur team asked us to develop a label design for their new Gliss Kur subline Nutri-Balance Repair.
The task was to develop a label design for the new Gliss Kur sub line Nutri-Balance Repair, which supports the healthy balance of scalp microbiome and laying the foundation for silken smooth hair. These benefits should be transported to the user through the design. Color code and label design need to have a balance of natural appeal and technological performance.
The current Gliss Kur baseline range shows the performance of the product closed in a box. But new technologies require a new appearance.
The difference started already with Bio-Tech Restore. Product name and main formula components are communicated above the box.
On the other hand, performance and hair type recommendation are located in the lower part. As a result, this clear straightforward structure ensures that the consumer is informed about the differences at first glance. But it leaves little room for emotionality and naturalness. Most importantly, the visual now shows not only the performance, but also the effective ingredients.
The amorphous, authentic form of the liquid correlates with the representation of the birch leaf. Therefore, it appears as if it had been photographed with an X-ray machine. Most importantly, we were able to combine the natural ingredients and the technology contained in the formula in one image. As a result, we could explain them to the consumer at a glance. The apparent translucency of the visual and the white box make the text stand out. So, it provides clear explanatory information. The soft turquoise shade with a hint of blue generates a pleasantly caring feeling. Consequently, it highlights the silicone- and colorant-free composition.
This label design of Gliss Kur Nutri-Balance Repair follows on seamlessly from that of Gliss Kur Bio-Tech Restore. It is the first new product of the range that combines science with naturalness and whose design also originates from baries design.
Schwarzkopf Gliss Kur Nurti-Balace Repair on the web: click here
The packaging design relaunch for these wonderful Gliss Kur Winter Repair hair care products from Schwarzkopf should communicate
the caring and repairing properties of the formula inside. It should create a smooth and cozy feeling as well as it should
reflect the high-quality ingredients.
We designed labels with golden foil which represents the rich and nourishing ingredients. The light and creamy key visual pops out to be recognized easily as caring element.
The visual shows an oil-enriched creamy swirl so the consumer can see how the hair care will treat their hair. All over the label awake detailed snowflakes this unique heart-warming winterliy feeling, that we all love to have on a sunny day after snowfall.
Schwarzkopf in the web: click here
In 2018 Schwarzkopf launched their Gliss Kur influencer packaging. This hair care special editions were designed in collaboration with the influencer Anna-Maria Damm, Valentina Pahde and Yvonne Pferrer.
The packaging designs are based on the Gliss Kur hair care line but stand out with their individual design appearance.
Consequently, we created young and trendy hair care packaging designs with the girls individual style, that attract young beauty lovers. Therefore, the designs show each influencers‘ personal passion for beauty:
Big city life, blossom elegance and travel happiness should be key messages to attract the millennium generation.
The Gliss Kur influencer packagings are connected by familiar design elements. The key messages are written in boxes, that are refined with golden highlights.