In 2022 BeautyLove, an online shop for beauty lovers and beautybox fans, launched a new natural cosmetics skin care line. BeautyLove stands for eco-friendly cosmetics and packaging. Thus 99% of all ingredients used are natural and all products are NATURE certified.
For the first time, The OrganicLabs of BeautyLove has developed natural cosmetics together with Beauty lovers in the network. Together with the community three natural cosmetic products were developed, featuring power ingredients such as hemp oil, hyaluronic acid, agave & organic caffeine.
The design follows a typographic approach to achieve an expressive avant-garde look that appeals to the younger target group and GenZ. For the design of the product range we used pastel colours and warm colour codes that are usual stylistic elements of natural cosmetics. Nevertheless, we deliberately avoided elaborate visualizations of the ingredients. Instead, it was important to combine the natural colours with a large typography that describes the ingredients in an almost graphic way. To leave more room for these design elements, the BeautyLove logo appears more in the background as an „endorser“ on the black bar of the front. The strong contrast between the black colour and the soft pink and green colour tones emphasizes the young and fresh look as well as the premium character.
All in all, the tonality of the products is natural, organic and of high quality as well as performing. The seal supports the claim of being a sensible brand that highly values sustainability. For us it was very exciting to support the brand’s launch of a natural cosmetic product and we are proud to see the product hitting the e-commerce shelf!
Pril is one of the great traditional brands in Germany when it comes to performance and trust. Hence it’s all the more important for the brand to create a product line for its loyal consumers that meets the challenges in terms of sustainability and naturalness without sacrificing any of its renowned reliability. With our new design we have supported Pril on its path to a new naturalness.
To combine naturalness with performance and communicate clearly to consumers, we have kept the drop as an iconic element. It conveys the cleaning power that distinguishes Pril products, while simultaneously communicating purity and naturalness through its green colour and the subtle integration of the fragrance. To emphasise these features, the Pril logo was also adapted by colouring the drop.
The refill pouch saves up to 70% plastic and thus marks a right step towards greater sustainability in the household. The illustration of the pump dispenser design on the pouch offers particularly easy orientation for consumers at the shelf. The shape of the bottles forms a transparent window which, just like the real bottle, conveys the naturalness and purity of the product. Additionally the design features a large disruptive element to show the advantages of the refill pouch at one glance.
GLOW by dm is Germany’s biggest beauty-event and inspires with wonderful spirit and the highlights of the industry.
As part of this convention, the limited edition Got2b Glow Girl, a styling lotion for Got2b‘s exhibition stand has been developed, to reflect this distinctively energy.
The new designs goal was to create a limited edition for the GLOW. The main color of this convention is pink and the exhibition stand from Got2b was designed on the theme of festival.
The customers ideas ranged from boho-style to urban glam or even ferry wheels. But the main point was to create a festival feeling with all its freedom and craziness, where the pink color, the loud and glaring associations were not missing. We had a very privileged briefing where we could let our creativity run free.
The whole pack surrounding of Got2b Glow Girl is telling a glamorous urban story. So the loud and glaring feeling of freedom takes action. The pack appearance let the consumer know, that she will not only have a great convention day, but also many glamorous following days, because she can take the glowing feeling home.
The newly developed logos unify this limited edition by the unique look & feel. It is very strong in its freedom association through the bold letters with a touch of nobody-can-stop-me. The bright colors of pink and blue matches perfectly with the light background, the Got2b logo stands out due to the high contrast of black and light gray.
In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.
Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.
After we designed the relaunch for Schauma baseline in 2018 for our long-term client Schwarzkopf, we now developed the packaging design for Schaumas Limited Edition „Scentsational Fragrance“ in 2019.
We were asked to develop a diverse and playful design concept to complement the new baseline design.
The new limited edition should create a visually emotional scent experience and follow the market trends with a catchy, bold and colorful packaging design.
Focusing on the fragrance notes, we chose an illustration style, that gives consumers the eye-catching scent experience, that Schauma has asked for. Colors and contrasts within the visuals were key to be as eye-catching as the shampoo shelf requires. Surely, the key elements, that we had developed within the Schauma relaunch stayed. Such as the round effect foil and newly centered information. It was very clear from the beginning on, that what we needed to do was exchanging the model as a key visual with the ingredients and make those the main actor. Also, we added the range name and the fragrance name in a playful typo to catch the new consumers‘ attention. On top of the new key visuals, we added some lovable illustrated outlines at the bottom of the label for the extra emotional kick.
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