Tag: Henkel
GLISS label relaunch 2024 – Revolutionizing haircare: Unveiling the new GLISS experience
GLISS KUR has always been the expert in hair care. Today, it offers solutions for all hair problems and is more than just a hair care product – it is a lifestyle product. The technological brand perception has accordingly shifted to a lifestyle-orientated, natural look for the GLISS label relaunch 2024.
We are proud to work as the lead agency for GLISS KUR and bring the new products to market. With 15 years of experience in beauty packaging, we are a reliable partner for innovative and contemporary design.
The icon has always been crucial to the visual identity of the GLISS KUR brand. When creating the packaging, our priority was to preserve the brand essence and visual characteristics to ensure its recognition in the market. Therefore, we simplified the icon to strengthen the portfolio.
It’s amazing! I have been designing the brand image of Schwarzkopf Gliss packaging for 25 years, since 2009 with my own agency and the baries design team. Joana-Maria Bauchwitz, owner and creative director of baries design
Schwarzkopf, GLISS label relaunch 2024, Ultimate Repair hair care
As part of the redesign of GLISS KUR’s visual identity, the brand logo has been given a contemporary facelift. Further, the name GLISS KUR now stands strongly as GLISS only. It embodies a sophisticated and high-quality image. This strategic reduction on the label not only emphasizes the modern appeal of the brand, but also creates more space for visual representations and enables a focused and refined presentation.
Gliss‘ Aqua Revive collection was launched in 2020 and achieved remarkable success due to its distinctive aesthetic. Its design features a liquid sphere surrounded by caustic reflections and floristic algae-inspired leaves, which conveys a sense of well-being, relaxation, and wellness.
New packaging design elements were carefully selected to enhance the overall visual concept. The success of the collection prompted us to incorporate the icon’s visualization into the brand design. In line with the new brand strategy, we have intentionally positioned the most important visual elements outside the conventional text field.
Schwarzkopf GLISS maintains its position as a hair technology expert, emphasizing its unique advantages. To reinforce this message, we have included the square element from the previous design as a background for the text. This strategic decision not only enhances brand recognition among our current customers, but also ensures optimal readability and a well-defined textual structure. Thanks to the design structure, GLISS has achieved a cleaner and more minimalist appearance.
Haptiq Icon
Moreover, we also created the Haptiq System icon. This transformative and distinctive symbol with a competent touch was designed to transcend categories from coloration to care and styling. The black and white color code effortlessly blends into communication. Consumers will experience the tactile touch, accompanied by the integration of IQ, reaffirming the brand’s dedication to intelligent hair solutions.
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Performing nature – Love Nature label relaunch
We are very proud to have been involved in this Love Nature project once more. This time the relaunch of the label design took center stage. It was of utmost importance to achieve a great impact on the shelf and to clearly emphasize the product’s eco-friendly appearance despite the brand’s powerful character.
Henkel, Love Nature label relaunch 2022, liquid dish washer
To attract the consumer’s attention and emphasize the professional character, together with the client we decided to enlarge the logo.
The white background supports the visibility of the logo and makes the overall brand look friendlier and stronger. In addition, splitting the label in two creates a higher level of attention for the consumer who notices the brand on the shelf.
While the logo has increased in size and abandoned its previous boundary in the form of the circle, some of the old elements were kept. The butterfly remains but has moved to a different horizontal position. This creates the impression of space and gives more room to all design elements.
It was a pleasure to support the Love Nature team with our expertise and skills to make the relaunch of the Love Nature Label Design a success.
Henkel, Love Nature label relaunch 2022, laundry detergent close up
In addition, the division of the label into two parts provides a structure for the content displayed on it. A very tidy design character is created, which is stressed further by the left alignment of the text. Moreover, all icons are now right-aligned and easy to recognize. The new division within the label provides a clean design impression and a modern look & feel without losing the powerful character that a detergent product needs.
Furthermore new elements are added as for example the laundry stack. This deepens the emotionality of the design and helps the consumer to find the right product.
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The BeautyLove skin care line for e-commerce beauty boxes
In 2022 BeautyLove, an online shop for beauty lovers and beautybox fans, launched a new natural cosmetics skin care line. BeautyLove stands for eco-friendly cosmetics and packaging. Thus 99% of all ingredients used are natural and all products are NATURE certified.
For the first time, The OrganicLabs of BeautyLove has developed natural cosmetics together with Beauty lovers in the network. Together with the community three natural cosmetic products were developed, featuring power ingredients such as hemp oil, hyaluronic acid, agave & organic caffeine.
BeautyLove, natural cosmetics skin care line, product range
The design follows a typographic approach to achieve an expressive avant-garde look that appeals to the younger target group and GenZ. For the design of the product range we used pastel colours and warm colour codes that are usual stylistic elements of natural cosmetics. Nevertheless, we deliberately avoided elaborate visualizations of the ingredients. Instead, it was important to combine the natural colours with a large typography that describes the ingredients in an almost graphic way. To leave more room for these design elements, the BeautyLove logo appears more in the background as an „endorser“ on the black bar of the front. The strong contrast between the black colour and the soft pink and green colour tones emphasizes the young and fresh look as well as the premium character.
All in all, the tonality of the products is natural, organic and of high quality as well as performing. The seal supports the claim of being a sensible brand that highly values sustainability. For us it was very exciting to support the brand’s launch of a natural cosmetic product and we are proud to see the product hitting the e-commerce shelf!
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The new design for Pril Strong & Natural convinces with a pure look
Pril is one of the great traditional brands in Germany when it comes to performance and trust. Hence it’s all the more important for the brand to create a product line for its loyal consumers that meets the challenges in terms of sustainability and naturalness without sacrificing any of its renowned reliability. With our new design we have supported Pril on its path to a new naturalness.
Pril Strong & Natural, Henkel, Launch 2022, bottle label design
The green drop for natural power
To combine naturalness with performance and communicate clearly to consumers, we have kept the drop as an iconic element. It conveys the cleaning power that distinguishes Pril products, while simultaneously communicating purity and naturalness through its green colour and the subtle integration of the fragrance. To emphasise these features, the Pril logo was also adapted by colouring the drop.
The refill pouch saves up to 70% plastic and thus marks a right step towards greater sustainability in the household. The illustration of the pump dispenser design on the pouch offers particularly easy orientation for consumers at the shelf. The shape of the bottles forms a transparent window which, just like the real bottle, conveys the naturalness and purity of the product. Additionally the design features a large disruptive element to show the advantages of the refill pouch at one glance.
It was very exciting to join a big traditional brand like Pril on its way to greater sustainability. The development of its corresponding refill pouch was a matter close to our hearts. It makes saving plastic so easy for consumers!
Pril Strong & Natural, Henkel, Launch 2022, bottle and refill pouch design
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Got2b Glow Girl for GLOW Convention
GLOW by dm is Germany’s biggest beauty-event and inspires with wonderful spirit and the highlights of the industry.
As part of this convention, the limited edition Got2b Glow Girl, a styling lotion for Got2b‘s exhibition stand has been developed, to reflect this distinctively energy.
GLOW Concept mood for packaging design appearance
The Challenge
The new designs goal was to create a limited edition for the GLOW. The main color of this convention is pink and the exhibition stand from Got2b was designed on the theme of festival.
The customers ideas ranged from boho-style to urban glam or even ferry wheels. But the main point was to create a festival feeling with all its freedom and craziness, where the pink color, the loud and glaring associations were not missing. We had a very privileged briefing where we could let our creativity run free.
Our Work
The whole pack surrounding of Got2b Glow Girl is telling a glamorous urban story. So the loud and glaring feeling of freedom takes action. The pack appearance let the consumer know, that she will not only have a great convention day, but also many glamorous following days, because she can take the glowing feeling home.
Logo Development
The newly developed logos unify this limited edition by the unique look & feel. It is very strong in its freedom association through the bold letters with a touch of nobody-can-stop-me. The bright colors of pink and blue matches perfectly with the light background, the Got2b logo stands out due to the high contrast of black and light gray.
Got2b GLOW convention Limited Edition mood
