With Hatice Schmidt LaBS we created a whole new Hatice Schmidt cosmetic brand identity including logo development, packaging and website design.
We were asked to develop a logo and corporate identity for the new cosmetic brand Hatice Schmidt LaBS, which both should transport diversity and expertise of Hatice Schmidt herself. We had also the pleasure to create the packaging design of the first two eyeshadow palettes HOLY and DAY. The appearance of packaging should have a high-class look but at the same time integrate a character of an urban grunge style.
Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a very hard neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. The cosmetic product standards are very high, as she has been testing and evaluating them for almost a decade.
Her indie brand in the high-end segment is to establish itself in the cosmetics market and provide competition in the premium segment with high-quality formulations and unusual packaging designs.
For the logo of Hatice Schmidt LaBS, we perfectly combine urban grunge with high quality. Therfore, one of the most modern fonts was overlaid in a staggered manner. As a result, the luxurious appearance is disturbed by the distortion in a way that suggests the origin of Hatice Schmidt.
The HOLY eyeshadow palette includes colors that are perfectly suited to special occasions and the DAY palette includes colors for everyday make-up. Based on urban grunge style, we have designed the lettering of the eye shadow packagings Holy and Day in graffiti look. The high quality of the products is reflected in the varnish.
New cosmetic products need a new website. Therfore, we designed the surface for the web shop for the products of Hatice Schmidt LaBS. In the near future it should be extended by further products and constantly updated with new content. Strategically we designed a concept that allows intuitive operation and clearly highlights the products for the user. Implementation of the visual presentation and managing the communication and coordination with the IT service provider on top. Last butnnot least, we produced animations of the logo and short video clips for social media content.