With Hatice Schmidt LaBS we created a whole new Hatice Schmidt cosmetic brand identity including logo development, packaging and website design.
We were asked to develop a logo and corporate identity for the new cosmetic brand Hatice Schmidt LaBS, which both should transport diversity and expertise of Hatice Schmidt herself. We had also the pleasure to create the packaging design of the first two eyeshadow palettes HOLY and DAY. The appearance of packaging should have a high-class look but at the same time integrate a character of an urban grunge style.
Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a very hard neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. The cosmetic product standards are very high, as she has been testing and evaluating them for almost a decade.
Her indie brand in the high-end segment is to establish itself in the cosmetics market and provide competition in the premium segment with high-quality formulations and unusual packaging designs.
For the logo of Hatice Schmidt LaBS, we perfectly combine urban grunge with high quality. Therfore, one of the most modern fonts was overlaid in a staggered manner. As a result, the luxurious appearance is disturbed by the distortion in a way that suggests the origin of Hatice Schmidt.
The HOLY eyeshadow palette includes colors that are perfectly suited to special occasions and the DAY palette includes colors for everyday make-up. Based on urban grunge style, we have designed the lettering of the eye shadow packagings Holy and Day in graffiti look. The high quality of the products is reflected in the varnish.
New cosmetic products need a new website. Therfore, we designed the surface for the web shop for the products of Hatice Schmidt LaBS. In the near future it should be extended by further products and constantly updated with new content. Strategically we designed a concept that allows intuitive operation and clearly highlights the products for the user. Implementation of the visual presentation and managing the communication and coordination with the IT service provider on top. Last butnnot least, we produced animations of the logo and short video clips for social media content.
In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.
Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.
We are happy to introduce a new packaging design by Baries Design.
The label design of this french cuveé wine was created in collaboration with Pieroth Wine Company. The range includes 10 wines of different couleurs. An approachable, modern and likeable brand image should be communicated, beyond the conventional rigor of classic „chateau“ wines.
A certain french mediterranean lightness combined with a kind of belle epoque feeling should create an visually inviting and re-experienceable approach.
We created situations, characters and moods that communicate the character of the wine itself. Even more they stimulate an aesthetic desire to try. The successful union of lightness and value.
L´air du temps in the web: click here
We created the elegant and modern Linique Wines label design for Pieroth Wine Company.
The unique wine line convinces with its feminine and fashionable style. Three wines are entitled as “Charm“, “Chic“ and “Glam“.
The designated elegant titles are translated into sophisticated leather textures. The white “Cuvée Charm“ appears classy and delicately in white croco leather, whereas the red “Cuvée Chic“ performs in a bold and elegant ray leather look. Our third — the rosé „Cuveé Glam“ has an extroverted and strong but still glamorous effect.
Linique shows us how powerful texture can be used in design to create moods even in subtile nuances.
Linique wine online: Click here
The label design should consciously break with traditional wine labels.
It should show the kangaroo as the national symbol of Australia in an independent way.
Tattoos represent a young and rebellious lifestyle. The new wine name „Roo Tattoo“ is a phonetically memorable use („Roo“ is Australian slang for „Kangaroo“).
It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.
The design language should be rough and unpolished like the australian outback.
The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.
Its a cool australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.
Creative Agency: B.aries Design GmbH
Project Type: Produced, Commercial Work
Client: Pieroth Wine Company
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper
Roo-Tattoo online: click here
Roo-Tattoo press: click here