As we are always looking for the latest trends in design and lifestyle, it is our goal to offer perfect products to consumers. With our creative hub SIIDS we constantly develop and promote our creative potential and invite you to be part of it.
Nowadays sustainability is a must and should be considered in every product development. Therefore we looked at the market of decorative cosmetics, which is flooded with plastic packaging. While there is a massive usage of foils and plastics, the filling quantity is not consumer-friendly. Therefore we felt the need to develop a packaging that is both sustainable and consumer-friendly without sacrificing any stylish elements.
The idea was to develop a sustainable and refillable mascara kit, equipped with different brushes, for an exciting shopping experience. The kit includes a refillable Mascara tube, bioplastic refill containers and a selection of brushes for different looks and occasions. The design should be purist, contemporary and expressive.
When designing the product, we took into account that the brand should have a niche character but still appeal to a wide audience. It was also of great importance to position the brand in such a way that it can be extended to a broad product portfolio. In future more mascara colors will be included in the range as well as liquid eyeliner in refillable containers.
The logo ARC has a simple but graphic approach. The C also serves as the signet of the brand. The arc symbolizes the curved eyelashes and thus embodies the hero product. The look & feel of the brand should express calligraphy, punk, contrast and a contemporary style.
On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.
In december 2018 Douglas launched the Beauty Packaging Design for Amber Valletta Capsule Collection in collaboration with model and actress Amber Valletta. We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.
We got a very detailed and extensive design briefing. This project was a great chance to show our competence in all-round care service: consultation, conception, logo and packaging design and finally implementation.
Douglas wants to enrich its portfolio with a new premium brand. Therfore, a high quality packaging with comfortable textures and wearable shades were requested.
Moreover, the design should transport confidence, timelessness and sophistication. This Beauty Packaging for Amber Valletta is addressed to women who feel confident and want to look perfect on any occasion
We loved this task from the beginning. And, this collaboration between Douglas GmbH in and Amber Valletta was more than inspiring.
Skin care is mostly connected with rose, white and nude color shades. To achieve the prmiumness, we decided to design the approach in a rosegold look. So, this color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover, we provided the packaging with an flowing and organic all-over embossing. As a result, the consumer will experience an interesting and luxurious haptic. The design needs to work on for the differnt shapes of all five products.
The new brand name should get a personal style. Therfore, we thought about a handwritten character of the logo. The idea waslikes very much. Finally, inspired by Amber Vallettas original signature, the logo font was choosen closely by the original signature. Additionally, the logo is highlighted by the reduced and puristic setted product descriptions. Both, logo and claims were arranged simply black on a clean white box.
Original signature from Amber Valletta and final logodesign