The Spanish family-owned brand ‘Aceites Arreaza’ was founded by the Arreaza family in 2021. Our creative designer Juan – whose roots are in Spain – maintains a personal connection to the family and introduced us to this special olive oil brand. Not only because of this, it’s been important to us to create an outstanding logo and label design but also because the olive oil is of superior quality and its limited production is very precious: the extra virgin olive oil of the type ‘Cornicabra’ is obtained from organic olives that are more than 1,200 years old and are thus called ‘Millenarios’. The olives are harvested in the Almazara Baños de Fuensanta in Bolaños de Calatraba (Ciudad Real) using the traditional ‘Vareo’ method which puts high emphasis on great care to not damage the olive tree.
The challenge was to combine the history of century-old olive trees, craftmanship and care with a modern and premium design language.
As a family-owned business the logo should have a personal character and bring across the care and passion the family puts into to their sourcing and production of this premium olive oil. Therefore, we’ve decided to design a symbol based on the letter A – the first letter of the family and brand name – which transforms into an oil drop. Moreover the design of this symbol follows a very minimal approach communicating a modern & premium brand identity.
Speaking of premium: except the golden logo, the entire label is designed non-chromatically. The subtle tree illustrations in the background represent the century-old olive trees, while the charismatic sans serifed typography used for the family name under the signet embraces the combination of old and new.
Due to the brand’s great success the family strives to create different varieties of their own olive groves, such as Picual and Alberquina, all of which are organically grown. We wish the family great success and can’t wait for the design of yet another special delicatessen!