Tag: packaging design

 

Douglas Salon Hair now matches the new Douglas CI

The new packaging design for the expert hair care range ‘Douglas Salon Hair’ looks contemporary and professional while communicating performance and style. The Douglas hair care series has now been adapted to the new Douglas corporate identity that was relaunched in 2018 and thus gives it a premium character!

To reinforce the premium character of the brand, we used the colours white and black in combination with golden elements. Furthermore we have created a simple icon that conveys the image of hair in an abstract but indulging and caring way. So its flowing gradient lines on a golden background aesthetically imitate a hair wave.
As for the typography we chose a sans serif font to enhance the high-end look. The simplicity contrasts the high quality golden icon and gives the design its own charm. In order to attract the consumers’ attention and underline the professional character, together with the client we decided to name the product Salon Hair. The typo is simple yet playful and its soft appearance even reflects the concept of the brand’s indulging hair care products. Once again, the effect of contrasts is played with, as the design of the name contrasts the rather plain label design.

 

As we are experts in designing high quality products it was a pleasure for us to support the Douglas team with our know-how and skills to successfully reinvent the Hair Care relaunch.

 

Douglas Salon Hair, Packaging Design Relaunch 2022, Hero Mood Shampoo

Douglas salon hair shampoo, packaging design relaunch 2022

 
 
 

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Truly Care – a zero waste face mask

In our day-to-day work as packaging designers we notice that single treatment products, such as face masks, are often also sold in single-use plastic packaging. While single treatments are convenient for many consumers, single-use packaging means a burden on the environment. Therefore we challenged ourselves and designed Truly Care – a sustainable single treatment and zero waste face mask. Truly Care was designed to create as little waste as possible. The packaging consists of a paper wrap and a capsule that contains face mask powder. The paper can be returned to its recycling cycle because we paid attention to not using hot foils or any other finishing that would exclude the paper from its recycling cycle and make the packaging more expensive. The capsule itself is vegan and made of agar-agar – the same material used for nutritional supplement capsules.

Truly Care is developed by siids, the baries innovation hub.

 

Truly Care zero waste face mask, close-up

Truly Care zero waste face mask, close-up

 

The capsule contains the face mask powder which must be merged with water before application. By pouring hot water over the capsule, the shell dissolves. The powder can then be mixed with the water and the dissolved shell so that the mask can be applied. To support sustainability and to create a healthy product, the amount of ingredients is kept very low. The anti-age fuse mask consists of algae powder (spirulina) and green tea leaves. The calming fuse mask contains concentrated pomegranate powder and clay. The cleansing fuse scrub is made of coffee and charcoal.

No additional microplastics, chemical dyes or any other chemical agents are included. Truly Care is organic and vegan and the face mask can be flushed away without any concern.

The motto of Truly Care, “no frills included”, does not only refer to the ingredients but also to the product itself. The packaging material was kept as minimalistic and pure as possible. Furthermore the visual appearance of Truly Care speaks a clear and straightforward design language. The paper wrap only shows the main ingredient and the texture of the product to give buyers and consumers an idea of the product. On the back easy, minimalistic icons guide consumers through the user instructions. The product’s sustainability and organic ingredients are communicated through the “bio” and “vegan” icons. We refrained from using explicit sustainable features, like brown paper, because we believe that these days it is one’s duty and it goes without saying to design any product as sustainable as possible. This should not only be communicated to a sustainable target group because we want everyone to use and see it.

 

Truly Care zero waste face mask, logo

Truly Care zero waste face mask, logo

 

„Truly Care“ tells what the product does: It’s an honest and genuine caring product for your skin. Hence we chose a minimalistic but sturdy font to represent the products’ features. The omission of serifs underlines the „no frills included“ motto because a striking and detailed font would not represent the raw pureness and strength of this product. The „c“ in the logo was extended by a little line which, combined with the letter C, represents the shape of the Truly Care face mask capsule.

 
 
 

Discover more siids projects!

On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.

 

Changin’ – Non-Alcoholic Spirit

A non-alcoholic spirit cannot be as intoxicating as an alcoholic drink?! With Changin’ you can explore a new mind-set whilst enjoying the intense taste of selected, distilled herbs in a non-alcoholic spirit. Expand your horizon, get intoxicated by the taste of Changin’ and let the special herbal composition change something within you – your perspective.

Changin’ is developed by siids, the baries innovation hub.

 

Changin’ non-alcoholic sprit, label cloase-up

Changin’ non-alcoholic sprit, label close-up

 

The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colours give you an idea of the positive experiences that await you, if you let it happen. The design of the bottle is split into two different image styles to emphasize the different mind-sets: a clean front label and colourful back label which is only visible from inside the bottle. It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit.

To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and
its chosen ingredients are 100% organic.

The name Changin’ is a combination of the words “change” and “gin” as the taste of the drink is inspired by gin.The font of the logo and the colours on the back label represent the idea of psychedelic visualisations where all aspects of perception and mental associations can be altered – and that’s all about changin’ the mind-set.

 

Changin’ non-alcoholic sprit, logo

Changin’ non-alcoholic sprit, logo

 

 

The detailed design of the whole bottle forces you to take a close look and to engage with the design: pick up the bottle and look through it to see what’s going on inside. It arouses instant curiosity. In a world with limited attention spans, Changin’ encourages you to think and take a close look. It is a product of today’s zeitgeist and so much more than just a drink.

 
 

Changin’ non-alcoholic sprit, Pink

Changin’ Pink, non-alcoholic sprit

 
 
 

Discover more siids projects!

On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.

 

OARIS – A Sustainable Dental Hygiene Kit

OARIS (oris, Latin for “mouth”) is a sustainable dental hygiene kit that is modular and integrates perfectly into any bathroom. It contains several products that can be combined and interchanged.

The starter set consists of a toothbrush with an integrated interdental stick, a toothpaste dispenser and a floss stick. All designed components have a simple shape and are plugged together on a compact docking station. True to the motto „clean. floss. rinse“, the set offers the perfect tooth-brushing routine, while its compactness makes it ideal for traveling.

OARIS is developed by siids, the baries innovation hub.

 

OARIS Sustainable Dental Hygiene Kit Details

OARIS, sustainable dental hygiene kit, modular components

 

When investigating the market for dental hygiene products, we found that the aspects of sustainability are mostly not taken into account. There is a high consumption of plastics and packaging in this market sector, which makes it difficult for the end consumer to behave in an environmentally friendly way. Since everything is packaged separately, we decided to develop a product kit that is sustainable and at the same time consumer-friendly. Moreover, the design should stand out and make the product a must-have item.

During the design process, it was of utmost importance that the product is refillable and made from recycled materials such as sugar cane plastic. To emphasize the product’s sustainability, we chose pastel green as the brand’s color.

The target group is people aged 25 and over. This demographic values the durability of products and their environmental friendliness. They appreciate good design and products that make daily life easier while being practical to use.

 

OARIS Sustainable Dental Hygiene Kit, colour range

OARIS Sustainable Dental Hygiene Kit, colour range

 

 

 

Working on sustainable products is always a challenge, but also a lot of fun. We are
pleased to present our latest result as a contribution to a more sustainable environment.

 

 

OARIS Sustainable Dental Hygiene Kit Logo

OARIS, sustainable dental hygiene kit, logo

 

 
 
 

Discover more siids projects!

On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.

 

The BeautyLove skin care line for e-commerce beauty boxes

In 2022 BeautyLove, an online shop for beauty lovers and beautybox fans, launched a new natural cosmetics skin care line. BeautyLove stands for eco-friendly cosmetics and packaging. Thus 99% of all ingredients used are natural and all products are NATURE certified.

For the first time, The OrganicLabs of BeautyLove has developed natural cosmetics together with Beauty lovers in the network. Together with the community three natural cosmetic products were developed, featuring power ingredients such as hemp oil, hyaluronic acid, agave & organic caffeine.

Pril Strong & Natural, Henkel, Launch 2022, bottle label design

BeautyLove, natural cosmetics skin care line, product range

The design follows a typographic approach to achieve an expressive avant-garde look that appeals to the younger target group and GenZ. For the design of the product range we used pastel colours and warm colour codes that are usual stylistic elements of natural cosmetics. Nevertheless, we deliberately avoided elaborate visualizations of the ingredients. Instead, it was important to combine the natural colours with a large typography that describes the ingredients in an almost graphic way. To leave more room for these design elements, the BeautyLove logo appears more in the background as an „endorser“ on the black bar of the front. The strong contrast between the black colour and the soft pink and green colour tones emphasizes the young and fresh look as well as the premium character.

All in all, the tonality of the products is natural, organic and of high quality as well as performing. The seal supports the claim of being a sensible brand that highly values sustainability. For us it was very exciting to support the brand’s launch of a natural cosmetic product and we are proud to see the product hitting the e-commerce shelf!

 
 
 

Discover our other skin care projects!