Tag: packaging design

In 2020, we designed the relaunch for Schwarzkopf’s professional coloration brand Syoss.
At the same time, the line extension Syoss Oleo Intense got a facelift with a baries packaging design.

Challenge
  • modernize design
  • evoke caring oils & focus on „caring oil and no ammonia-formula“

 

Our design concept

To achieve the requested goals, we changed the logo background from black to gold. This strengthens Syoss Oleo Intense in comparison with the baseline and catches attention with a highly supreme look. Nevertheless, the dark brand look is still maintained. The other way around, the subtitle „oleo intense“ is now written in fine gold typo on black. But here too, reversing the color code appeals more premium.

Moreover, our main focus was to reinvent the oil visualization. It was most purposeful to keep the clear message of the drop shape but interpret it in a modern way, that underlines the intense care.

Therefore, we removed the abstract lights in the background and instead focused on the drop itself. Furthermore, we refined the shape and inner texture to arise a more premium and caring character that describes the supreme coloration formula. The extended peak that is dropping from the top adds a delicate dynamic and integrates the drop in a refined way into the layout.

The newly implemented serif typo on the drop is adding a luxurious attraction.

Syoss Oleo Intense Lightener Mood With Baseline Packs

Syoss Oleo Intense Lightener Mood With Baseline Packs

 

Also have a look at our packaging design in this stunning tv spot

Please note: Tv spot is not made by baries design
 
 
Schwarzkopf Syoss Oleo Intense hair coloration the web

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Matcha Tea is already booming as well known detox ingredient from food the food industry. Therefore, Henkel wanted to launch a matcha tea haircare product under the Schauma baseline. It cares for the hair lengths and tips intensely while deeply cleansing the hair roots like a “hair detox”.

Briefing

The main goal was to develop the care & detox segment under Schauma baseline in order to broaden up a bit the target group as it’s a very appealing concept for younger woman.
The challenge here was to use the green color coding but need to differentiate vs. other green variants. We were allowed to be more playful with the ingredient. Last the design should be adapted to the conditioner.

 

Our work

To make the overall design popping out next to for example 7 herbs we decided to go with a green and brown color code instead of just plain green. The architecture of the label from Schauma Care & Detox with matcha should be the same as in the whole baseline but should still stand out. In order to that, we decided to be more playful with showing the ingredient. The matcha tea powder spreads around the shiny brown circle and connects with a cup of soy matcha tea in the left corner. This tea seems to be freshly brewed, which visually emphasizes the strengthening effect. And like every other visual on the Schauma haircare products, the matcha visual connects with the healthy and shiny hair of the model.
 



Schwarzkopf Schauma Care & Detox on the web

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In 2020 Schwarzkopf relaunched it’s professionally performing hair color brand Syoss with a baries packaging design.

Briefing
  • Create a packaging design for a professional, but still approachable brand look & feel
  • Drive the main focus on the key benefits „precision & intensity“
  • Draw new attention on the hair color & refine the model approach
Our design concept

Syoss is Schwarzkopf’s professional hair color brand in the retail shelves. The brand ensures most precise and intense results, which should be more notably highlighted within this relaunch 2020.

Accordingly, we worked with a just as much precise visual concept. The front layout shows a new diagonal cut, that complementary to the model integrates immaculate hair texture. This new hair-triangle with the prominent shade number puts a new focus on the outstanding hair quality, which will be reached by using Syoss hair coloration. The sharp cut visualizes precision, whereas the diagonal shape adds a new modern dynamic, that is also found in the details of the new model approach. Also, the new elements do visualize the technological performance of the patented colorist ingredient mix.

Mood set up with Syoss baseline coloration packagings

Mood set up with Syoss baseline coloration packaging

 

Strengthening the brand

Regardless the new implementations, the brand personality is still pure and clear, due to the bold black main color. Furthermore, the successfully proven color coding in black, silver and red – or blue for the lightening shades – ensures the brand recognition to the current user. The brands traditional black professionalism is now additionally underlined by clear color differentiation. This applies especially in case of the old fading between the models head line and the logo on the previous design. The new clear line between the both with the anthracite background behind the model are now strengthening the logo on top, which has got a clear standing on black.

Besides the color differentiation, we kept the horizontal layout division in logo, model and text block. Likewise, the very individual block text design in the bottom area kept this layout. Yet, we simplified the text elements to strengthen the consumers focus and set a new content-related focus. Especially the lightener shades benefit from the new structure, that implements the „Levels of Lift“ in the text box for a clear contextual communication.

 
Syoss relaunch 2020 using instruction icons

Syoss baseline and lightener relaunch 2020 using instruction icons

 
Schwarzkopf Syoss Blond range mood

Syoss Blonde range design adaption

 

Surround design

The precise, salon-like color result is the brands key benefit and need to be communicated to the consumer with a more prominent approach. Accordingly, the typical color guidance system was moved from the back to the top of the pack. This sets a new focus on the clear match between recommended base colors and achievable color results.
We also did design the icons on the side of the packaging. They communicate the usage in the precise coloration process in a way that fits the clear visual approach of the new facing.

Model Approach Syoss Baseline Relaunch 2020

Model Approach Syoss Baseline Relaunch 2020

Model approach

The brand Syoss was seeking for a new model inspiration that keeps the professional brand identity but appears more approachable.
The brand is historically catching the consumers eye with unconventionally models with hidden eyes. Those have usually been covered by sharp fringe hair styles. Based on this, we kept the unique concept but modernized the style.

Now, the models have a dynamic hair cut line that covers the eyes in a more natural, not-perfect, more unexpected and approachable way. Nevertheless, the strong, mystery character and most importantly the perfectly professional hair quality are maintained.

 

Schwarzkopf Syoss colorationon the web

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With Hatice Schmidt LaBS we created a whole new Hatice Schmidt cosmetic brand identity including logo development, packaging and website design.

Visionary brand building

Challenge

We were asked to develop a logo and corporate identity for the new cosmetic brand Hatice Schmidt LaBS, which both should transport diversity and expertise of Hatice Schmidt herself. We had also the pleasure to create the packaging design of the first two eyeshadow palettes HOLY and DAY. The appearance of packaging should have a high-class look but at the same time integrate a character of an urban grunge style.

Background

Hatice Schmidt, one of the most famous German Beauty YouTuber, describes herself as rough and edgy. Grown up in Berlin Neukölln – a very hard neighborhood – she learned to assert herself early. Her new brand Hatice Schmidt LaBS should therefore reflect her strength and independence as well as her experiences. The cosmetic product standards are very high, as she has been testing and evaluating them for almost a decade.
Her indie brand in the high-end segment is to establish itself in the cosmetics market and provide competition in the premium segment with high-quality formulations and unusual packaging designs.

Logo development

For the logo of Hatice Schmidt LaBS, we perfectly combine urban grunge with high quality. Therfore, one of the most modern fonts was overlaid in a staggered manner.  As a result, the luxurious appearance is disturbed by the distortion in a way that suggests the origin of Hatice Schmidt.

Packaging design

The HOLY eyeshadow palette includes colors that are perfectly suited to special occasions and the DAY palette includes colors for everyday make-up. Based on urban grunge style, we have designed the lettering of the eye shadow packagings Holy and Day in graffiti look. The high quality of the products is reflected in the varnish.

Website design

New cosmetic products need a new website. Therfore, we designed the surface for the web shop for the products of Hatice Schmidt LaBS. In the near future it should be extended by further products and constantly updated with new content. Strategically we designed a concept that allows intuitive operation and clearly highlights the products for the user. Implementation of  the visual presentation and managing the communication and coordination with the IT service provider on top. Last butnnot least, we produced animations of the logo and short video clips for social media content.

 

Close up on Hatice Schmidt LaBS logo on eye shadow palettes
 

Hatice Schmidt LaBS on the web click here

One of the most successful launches in 2015

We‘re getting nostalgic and it‘s time for a little throwback.
Maybe you haven‘t heard of Keratin Color, but since its launch in the USA exclusively in Walmart in 2015 it has become one of the leading brands in the retail sector. The products with the holistic packaging design by baries design have been rolled out nationwide in all retail channels in the USA and Canada since January 2016.
Schwarzkopf has received nine of the leading beauty awards in the US, including the prestigious „Allure Best of Beauty Award“, the „US Product of the Year Award“ and the „Product of the Year USA“ in 2017.

Award Winning Schwarzkopf Keratin Color

Award Winning Schwarzkopf Keratin Color

The creation of new brands is one of the core competencies of baries desgin. So, the successful design of Keratin Color began with a pitch to which Schwarzkopf invited us. Therefore, it is not surprising that we won this competition.

The challenge

At the time of publication, the new formulation with pre-color serum and K-Bond PlexTM for younger, fuller looking hair should be obvious at first glance. It should be clear, that this new coloration treats the hair while coloring through new technological properties.

The briefing

There were a few, but significant, ideas from the client that we were to serve in the creation:

  • Color code: dark purple, black and Silver
  • Communicate: 1st permanent pro-age coloration
  • Model approach: optimistic, experienced, active & vital (age: end 30 – middle 40)
 

One harmonic and expressive packaging design

Our work

Keratin is a water-soluble fiber protein and consists of amino acid chains that are arranged in a helical pattern. The more of these structures are present, the more they can strengthen the hair. Keratin is the main component of the novel formula. Therefore, the purple drop with the red molecular helix inside immediately catches the eye. It visualizes the technology of coloration, which both nourishes and strengthens. Deep colors and strong contrasts underline the power and performance of this formula. The particulate background directs the eye to the information, which in turn is linked to the model‘s hair by a silver line. This results in a harmonic and expressive overall picture, in which the logo Keratin Color is the center of attention.

Logo development

Since the holistic packaging design was created from one source, the logo was naturally also developed by us to match the overall appearance. The extended line from the „K“ symbolizes a keratin fiber and at the same time combines the two words „keratin“ and „color“ into one unit. Additional, the softness of the font reflects the caring properties. Finally, a contrast of white and dark red allows for a very good recognition value.
 

Model approach

The model approach originates from baries design as well. Only the age group (30 – 40 years) and an optimistic basic attitude with modern femininity was specified. We choose to cut the faces to offer a lot of space to stage the beautiful dyeing result and to link it with the informative texts. This way of showing a model on a coloration package was revolutionary at that time and has opened up many design possibilities ever since.
 

Schwarzkopf Keratin Color on the web

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