Tag: Schwarzkopf

 

“A summer day outside” – for a beautiful summer at home

 
 
It’s finally summer! Due to the pandemic, travelling around the world is still easier said than done for most people. But luckily you don’t have to travel far to feel the sun and summer breeze on your face. Flower fields, bike rides and lovely patterned summer dresses are just a few of the things that turn a summer at home into fun.

If we think about summer at baries design, the Summer Repair line by Gliss Kur is one of the first things that pop up in our mind as in recent years we were consulted to design its limited packaging edition.
This year, we give the consumers a summer feeling without showing exotic beaches or sceneries. „A summer day outside“ is the theme of the Summer Repair design 2021.

But this is not the only reason why this year’s summer edition is special: for the first time we will design our summer edition straight onto our brand-new bottle shapes which we developed during the Gliss Kur relaunch last year!
 

 

Our work

The Gliss Kur summer repair edition is a product the consumers are looking forward to every summer. They love spending time outside in the sun. However, sun exposure, salt water and chlorine can cause damage leading to faded colour and dry hair. Consumers want to enjoy the summer without worrying about possible hair damage and thus appreciate beauty products with an emotional design they can relate to.

Therefore, the new summer repair design has a strong colour coding and design elements that evoke an enjoyable summer feeling. Especially the big pink flower in the centre of the design alludes to the floral scent of the formula. It sits on top of a light blue background that symbolizes the fresh blue of the summer sky. The blue colour complements the yellow bottle that stands for the warmth of the sun. Additionally, the design is topped off by a colourful and playful pattern. All in all, the composition reflects the warm feeling of a beautiful summer day outside.
 
 
 
 

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In 2021, Schwarzkopf launched a new innovative treatment solution developed together with baries design. The Gliss Kur 7 sec Express Repair treatment does not only repair hair in the glimpse of an eye but also immediately stands out on the shelf due to its strong colour effect providing a unique look. All these features are reflected in the packaging design.
 

New treatment design, combining label and bottle in a symbiosis of transparency, contrast & colour

 
 
With increasingly demanding lifestyles, the need for faster solutions and quick results is constantly growing. Inspired by Korean skincare traditions, the new in-shower transformative hair masks offer the benefits of a traditional mask in just 7 seconds, delivering intense repair for exceptional hair quality. These water-active masks contain a high concentration of powerful ingredients, achieving maximum results in minimum time.
 

Our work

When designing the product, it was very important to showcase the innovative effect of the mask which delivers the ultimate result in just 7 seconds. Therefore, we highlighted the 7 seconds with the help of concise typography. In addition, number and text are cut out so that more of the liquid mask inside the bottle is visible. At the same time the coloured liquid matches the respective signature ingredient such as black pearl serum, cranberry extract & marula oil. Together with the black label and the gold finish contours, the overall design impression is reduced, yet sophisticated and premium.
 

Schwarzkopf Gliss Kur 7sec Express Repair Treatment, designed by baries design

Schwarzkopf Gliss Kur 7sec Express Repair Treatment, designed by baries design

 
 
 

Maybe you are interested in more hair care packaging designs made by baries design:

Seasonal limited editions by Schwarzkopf Gliss Kur allow us creative freedom. Therefore, we had a lot of fun creating the limited edition design for Gliss Kur Winter Repair 2020.

Elegant and modern design for winter-stressed hair

The challenge

Contrary to the baseline range, the design should be more disruptive while reflecting the products winterly benefits. Furthermore, we should consider a few other aspects:

  • Keep the logo as it is
  • Use the new relaunch bottle design
  • Create an emotional story around the winter theme
Our work

Like in the years before, we were so excited to create the design for this seasonal range. By breaking up the usual brand structure, the Winter Repair edition differentiates more and more from the baseline. Luckily, this development gives us a lot of leeway to build the design.
 

Gliss Kur Winter Repair Limited Edition Design History

Gliss Kur Winter Repair 2020 Limited Edition Design

 
We used the new Gliss Kur bottle designed by baries design as the basis for the design. Thanks to the flowing shape, there is a bigger label and therefore more space for layout. Furthermore, to create a winterly atmosphere, we chose white as basic color. This clean basis also stands for the caring character. The abstract blue watercolor visual suggests an icy surface and transports the winterly coldness. In addition, golden lettering and snowflakes complete the design and create a luxurious look.
Moreover, the strong caring formula is explained by the powerful dark blue tones as well as through the product name lettering. While the word “Repair” states the technological part through a sans serif font, the handwritten word “Winter” communicates the caring aspect.
All these style elements create a look & feel that brings the emotional winterly atmosphere to the bathroom and still conveys the years of expertise that Gliss Kur stands for.
 
Gliss Kur Winter Repair 2020 Limited Edition Range Mood

Gliss Kur Winter Repair 2020 Limited Edition Range Mood

 
Schwarzkopf Gliss Kur Winter Repairon the web

See more hair care packaging designs made by baries design

Meet the new Gliss Kur!

In 2020 Gliss Kur by Schwarzkopf got a holistic relaunch, so it starts this new decade with a complete modernized look. With this relaunch we are not only celebrating a new brand- and packaging design but also more than 10 years of collaboration between Gliss Kur and baries design.
 

Slide  
Schwarzkopf Gliss Kur hero Total Repair range relaunch design

Schwarzkopf Gliss Kur Total Repair range relaunch design

 

A new milestone

Gliss Kur has always been the hair expert among the hair care brands. Nowadays, it is more than that: It is a lifestyle product, that offers solutions to all hair issues. Accordingly, the technological brand perception shifted to a more lifestyle oriented natural and sporty look.
With this relaunch we were able to create the next milestone within the brand design history.

Schwarzkopf Gliss Kur relaunch design small range overview

Schwarzkopf Gliss Kur relaunch design small range overview

 

Our work
  • brand strategy
  • packaging design
  • logo design
  • POS design
  • e-commerce content (amazon+)

The power of nature in technology

To transform the strong technological brand impression to a more natural and sporty approach, we finally released the visual out of its box. That means, that we excluded the technological visual from a text box and gave it its own space to stand out.
This transition already started in the last year with the designs for the new Gliss Kur product lines Bio-Tech Restore and Nutri-Balance Repair within the pre-relaunch portfolio. Both sorts already set the focus on a combination of technological performance and the power of nature.  
Schwarzkopf successfully introduced our new design language to the market. So, our pre-relaunch approach was continued for the actual relaunch. The outstanding way of presenting the power of nature in technology to the whole portfolio was a natural consequence. 

The power of design

According to the new brand strategy, the key visuals on the bottles have been shifted outside the text box. They partially show natural ingredients of which the style has been inspired by X-ray machine pictures. Most importantly, all of these natural elements are embedded in amorphous liquids, that give a microbiological impression – perfectly combining nature with technology. In summary, the unboxing and modern organic shapes create a new emotionality and natural touch.

 

Schwarzkopf Gliss Kur Split Hair Miracle range relaunch design 2020

New Schwarzkopf Gliss Kur Split Hair Miracle range design 2020

 

The new Gliss Kur design masters the challenge to unite natural ingredients with technology.

However, Schwarzkopf Gliss Kur stays the expert in hair technology and needs to maintain the strong communication of its benefits. To follow up, the square from the previous design is now used as text background. This allows the recognition of the brand for former customers. Additionally, it does ensure the proper readability and clear structure of the text. 
Thanks to design structure and new bottle shape, Gliss Kur gained a cleaner look and a reduced appearance. Besides, it is also relieving that stickers on the bottle fronts are now history – thanks to Henkel‘s sustainability strategy.

 

Slide Schwarzkopf Gliss Kur Total Repair shampoo and conditioner relaunch design 2020 Schwarzkopf Gliss Kur Total Repair shampoo and conditioner pre-relaunch design

 

The new Gliss Kur bottles

The new Gliss Kur bottles for shampoo and conditioner are probably the main driver for the new brand elegance. They are inspired by the bottle shapes of the more elegant Chinese Gliss Kur sister brand “Extra Care“.  

We kept the characteristic shoulders for the new shape. But, the new contour interprets them softer and therefore with more modernity and elegance. The shoulders and the new cap do now merge perfectly together. This innovation creates a single soft outline that fits the new natural influence. Moreover, the flat cap and high shoulders let the bottle appear a little taller than before. The bottle-to-cap ratio is certainly strengthening the bottle and shelf impact. Through this emerging shape with the slimmed waist, a female touch is added and the elegance stressed even further.

 

Gliss Kur relaunch bottle 3D sketch compilation

Both, the key visual and bottle shape are now characterized by organic shapes, instead of hard edges.

Furthermore, we created an increased consistency with a uniform black cap throughout the whole range. This empowers the brand block appearance on shelf. At second glance, another fine detail get‘s revealed: The Schwarzkopf logo icon is embossed in the cap‘s top and finishes the new elegance.

Gliss Kur relaunch cap top view 3D

Brand logo relaunch

In consequence of the new brand identity, the logo got a modern facelift.

  • Since this relaunch, the text line “Kur“ is written in a new light font to set focus on “Gliss“ and strengthen the brand perception. This thin typography does also add a new elegance.
  • On top, the letters themselves are slightly refined to be more elegant and clear.
  • Additionally, we deleted the line under „Hair Repair“ to gain a more modern simplicity.
Now, the logo is slightly wider. Therefore it keeps the same impact even though we shifted some boldness into lighter elegance. To sum up, these actions make the brand appear more modern, sophisticated and premium.

 

Slide new Schwarzkopf Gliss Kur logo old Schwarzkopf Gliss Kur logo

 

+10 years Gliss Kur & baries design brand strategy

Gliss Kur has been one of our first brands and continued the long term collaboration for over ten years. As a result, this brought us to this 2020 design, which is an exceptional step in terms of modernity and brand perception. Once again we are not only celebrating a new milestone in the history of Gliss, but also in that of baries! It is part of what makes us to experts – not only for the design but also brand strategy.

Timeline visualization of Schwarzkopf Gliss Kur Total Repair from 2000 to 2020

Timeline visualization of Schwarzkopf Gliss Kur Total Repair from 2000 to 2020

 

New brand communication design

In conclusion, it is worth mentioning that we from baries design not only redesigned the packaging, but also shaped the visual impact of the brand identity. From now on, the communication style of Schwarzkopf Gliss Kur is modern and purely minimalist. Accents will be highlighted with bold bars. While white became the main color of the brand, black changed from a background color to an accent color.

New Schwarzkopf Gliss Kur minimalistic visual identity in communication

New Schwarzkopf Gliss Kur visual identity in communication

 

Also read this article from creativ verpacken
 
Schwarzkopf Gliss Kur on the web
 

See more hair care packaging designs made by baries design

After Gliss Kur comes Gliss Color!

Schwarzkopf has launched the new international coloration brand Gliss Color in 2020 with a baries branding and packaging design! After being responsible for Gliss Kur hair care for more than 10 years, we were beyond excited to accept the new challenge and design the brand’s very first caring hair coloration!

Challenge
  • Create a new, unique coloration brand
  • Combine caring and coloring properties
  • Use strong Gliss brand assets and expertise
Our work

Inspired by the Gliss Kur hair care expertise, we have used this brand benefit to create the packaging design for the new Gliss coloration technologies! The strong Gliss hair care brand design already stands for the well-known expertise in hair repair. Therefore, the adaption to the new hair coloration leads to a high brand recognition – combining technology and care. 

Following, it was crucial to create visual parallels in the Gliss Color packaging design. In the same time, it was very important to create a new, unique design within the Schwarzkopf portfolio and coloration market in order to distinct Gliss Color from existing brands.
 

Schwarzkopf Gliss Color packaging design mood

Schwarzkopf Gliss Color packaging design mood

 

Technological innovation in packaging design

The technology of Gliss coloration includes Hyaluronic acid – a key ingredient, which is well known in the skin care market. Hyaluronic acid is such a popular ingredient because of its water storage capacities for skin as well as hair care and now even for caring colorations. 

The fundamental visual approach is to show this strong technological innovation with an overall caring appearance. Meaning, the visual communication highlights the maximum care properties of the product whilst leading to reliable hair coloration result. 

To achieve this, the color code is our most powerful tool. Soft beige tones were used, creating a hint to skin care products and caring assets. Further, the metallic refinement of the beige tone is an elegant rose gold color tone. Thereby a softly performing and eye-catching appearance is ensured.  
In contrast, the intense turquoise key visual adds modernity, freshness and gives a scientific touch. Based on the new Gliss Kur technology icons, we showed the popular ingredient in a modern liquid texture close up. Moreover, the turquoise color evokes the previously mentioned trust in strong care.

 

Less is more

The minimalistic layout brings the assets together in a professional, modern frame. Through overlaying boxes the information is clearly structured for an easy caption and direct message. Thus, the brand‘s confident standing is strongly supported by black contrast color. Light transparency ensures the brand‘s elegance.  
Additionally, the typography communicates clear structure and on point information. The font is technologically and professionally decent but strong by light modernity. No additional fanciness
needed. Less is more!

Logo development

We designed the Gliss Color logo on base of the proven Gliss Kur brand logo. The same expertise and trustful character is kept.  
The international roll-out includes additional brand naming with logos that stand for themselves according to the matching brand images in the different countries. Likewise, the color codes are adapted.

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Model approach

A model is the most prominent part of the packaging design. In a powerful but elegant close up with dynamically detailed hair it catches the customers‘ attention. Modern brand identity is complemented by the new attitude. Through a strong but elegant expression, the Gliss Color brand gets personality and is convincing with excellent hair quality.

Amazon plus content mood with new model approach for Gliss Color by Schwarzkopf

Amazon plus content mood with new model approach for Gliss Color by Schwarzkopf

 
 

Gliss Color on the web

 

See more hair coloration packaging designs