Tag: Schwarzkopf

GLOW by dm is Germany’s biggest beauty-event and inspires with wonderful spirit and the highlights of the industry.
As part of this convention, a limited edition of a styling lotion for Got2b‘s exhibition stand has been developed to reflect this distinctively energy.

Glow Girl concept mood

Concept mood for packaging design appearance

The Challenge
The new designs goal was to create a limited edition for the GLOW. The main color of this convention is pink and the exhibition stand from Got2b was designed on the theme of festival.
The customers ideas ranged from boho-style to urban glam or even ferry wheels. But the main point was to create a festival feeling with all its freedom and craziness, where the pink color, the loud and glaring associations were not missing. We had a very privileged briefing where we could let our creativity run free.

Our Work
The whole pack surrounding is telling a glamorous urban story where the loud and glaring feeling of freedom takes action. The pack appearance let the consumer know, that she will not only have a great convention day, but also many glamorous following days, because she can take the glowing feeling home.

Logo Development
The newly developed logos unify this limited edition by the unique look & feel. It is very strong in its freedom association through the bold letters with a touch of nobody-can-stop-me. The bright colors of pink and blue matches perfectly with the light background, the Got2b logo stands out due to the high contrast of black and light gray.

Got2b GLOW Limited Edition convention mood

Got2b GLOW convention Limited Edition mood

In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.

Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors

Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.

 

Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.

Palette Color Shampoo relaunch 2018 overview.

Palette Color Shampoo relaunch 2018 overview

 

Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.

Palette Levels Logo Variations.

Palette Levels logo variations

 

www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo

In 2019, Schwarzkopf relaunched the packaging design of it‘s natural shampoo subline „Schauma Nature Moments“. Furthermore, they not only relaunched, but got the eco-label on top! Additionally, they added new ingredient variants and the „Nature Moments Hair Smoothies“ subline was implemented into the portfolio.

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments range

Briefing

Because natural ingredients are continously on the run, they stay relevant for the thoughtful consumer. Though, those who care for naturality are now also seeking for more environmental responsibility. Following, the already trusted line „Nature Moments“ needed to be updated to stay relevant and to attract even more responsible consumer to the brand.

– Enhance the natural appeal of Nature Moments
– Modernize visuals to show appealing and gentle natural ingredients
– Communicate environmental responsibility
– Integrate the new eco-label

Our Work
We created an appealing packaging design, that has a strong stopping power and is very playful and designed openly.
The design is focusing on the natural ingredients. Therefore, those are displayed in a modern and dynamic way.
Inspired by food bowls, because they are very appealing to the conciuos consumer, the ingredients are shown in a top view.
So, we catched up with the latest food trend and used the insights in the beauty sector.

Moreover, the open design on the transparent label increases the effect of the transparency of the bottle.
So, this is giving contrast to the Schauma baseline, which is now visually clearly seperated.
Not only by the transparency, rather, because of the emotional focus on the ingredients.
Furthermore, additionally to the new design of the ingredients, we did also add illustrations, so that empower the playfulness.
Finally, we need to find a good way to integrated the eco-label icon.

Even more, the modern typo does help us to enhance the fresh concept.
Especially, the subline „Hair Smoothies“ by Nature Moments is refined by a typo and that gives us a „yummie“ feeling.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

 

Schauma Nature Moments Green Apple after design relaunch

Schauma Nature Moments Green Apple before and after design relaunch

 

POS Give away booklet with recepies

Additionally, we composed a special add on booklet for POS Marketing

 

Schauma Nature Moments in the web: click here

After we designed the relaunch for Schauma baseline in 2018 for our long-term client Schwarzkopf, we now developed the packaging design for Schaumas Limited Edition „Scentsational Fragrance“ in 2019.

Briefing
We were asked to develop a diverse and playful design concept to complement the new baseline design.
The new limited edition should create a visually emotional scent experience and follow the market trends with a catchy, bold and colorful packaging design.

Our Work
Focusing on the fragrance notes, we chose an illustration style, that gives consumers the eye-catching scent experience, that Schauma has asked for. Colors and contrasts within the visuals were key to be as eye-catching as the shampoo shelf requires. Surely, the key elements, that we had developed within the Schauma relaunch stayed. Such as the round effect foil and newly centered information. It was very clear from the beginning on, that what we needed to do was exchanging the model as a key visual with the ingredients and make those the main actor. Also, we added the range name and the fragrance name in a playful typo to catch the new consumers‘ attention. On top of the new key visuals, we added some lovable illustrated outlines at the bottom of the label for the extra emotional kick.

Schauma packaging design

 

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Ein Beitrag geteilt von Schwarzkopf International (@schwarzkopf) am

www.schwarzkopf.de/schauma

Schwarzkopf Tone Supreme was launched in 2019. It is specialized for mature woman with grey hairs. Especially for those who are afraid that hair coloring looks too artificial with the years.

The Challange
Launching a coloration packaging design which reflects the lifestyle of the modern mature woman, who is interested in a clean appearance. And therfore, she is looking for a truly natural looking color touch.

– Differentiate design from existing coloration standards
– Visualize new gradual toning & gentleness for hair and scalp
– Address mature women with grey or white hair who want a natural color result

Our Work
Certainly, it was most important to catch the attention of the modern consumer 50+ with a modern design approach. So the design should present new vitality and refreshed lifestyle of the elderly.
For Tone Supreme we developed a totally new model approach communicating the enjoyment of life.

In addition, the color code consists of white, light ash tones and rose gold. And in combination with noble marble structures and a color touch of purple, the design creates a premium appearance of lightness and transparency. This captures the main benefits of Tone Supreme and empowers the RTB, which is discreet, light and gentle. Besides, the intense but yet sophisticated purple color creates the strong contrast that is needed within the coloration shelf. So, it offers modernity in a pale shelf section of grey covering products.

In conclusion, the clear design structure offers modern simpleness and clarity for the elderly consumer.

 

Tone Supreme Mineral-Collagen and step by step visuals

Icon developement for folding box of Tone Supreme

Tone Supreme Launch Model and Logo

Modelapproach shooted for Schwarzkopf’s new coloration Tone Supreme

www.schwarzkopf.de/tone-supreme

In 2019 Schwarzkopf launched the new packaging design for their global brand Schauma. The trusted hair care brand has a history of over 80 years and is traditionally providing hair strength and care for the entire family. In 2019 the brand got a new face, developed with baries design.

Several Schauma bottles with the new packaging design are standing variously in front of a white background.

Schwarzkopf Schauma hair care range overview 2019 selection

Briefing
– Rejuvenate to a modern, eye-catching and lovable brand
– Revitalize the traditionally natural concept by stressing natural ingredients, vegan formulas & vitality
– Refine to be more emotional and family-oriented
– Differentiate family member‘s in packaging design (women, men, teens & kids)
– Unify global portfolio of almost 100 SKU‘s but stay colorful
– Strengthen brand impact and enhance flow of information on packaging label

New Vegan sticker layout design for Schauma relaunch 2019

The “vegan formulas“ icon is key element to convey the natural concept to the thoughtful user.

Our Work
Key of the packaging design relaunch is the complete reorganization of the label, which primarily means the innovation of the circle and transformation into the centered design. This design step conveys a more emotional appeal and clusters the label information.
On top, the circles pop out with colored refinements.
To keep the brand‘s high recognition value, we kept the traditional model on top. Still, we set a highlight with the new model, that catches attention with her vital, natural smile and hair. Not only is the label reorganized, but we also unified the portfolio by switching individual bottle and cap colors for harmonized look.
Every SKU‘s got it‘s own new, natural ingredient icon to stress the naturalness. In addition, we stressed the natural concept with the „vegan“ icon, that was developed for the Schauma shampoos. Even the sticker on top supports with it‘s unconventional shape, that fits the bottle naturally.

Before and after comparison of the Schauma packaging design

www.schwarzkopf.de/schauma

In 2018 Schwarzkopf launched their Gliss Kur influencer packaging. This hair care special editions were designed in collaboration with the influencer Anna-Maria Damm, Valentina Pahde and Yvonne Pferrer.
The packaging designs are based on the Gliss Kur hair care line but stand out with their individual design appearance.

Our Work
Consequently, we created young and trendy hair care packaging designs with the girls individual style, that attract young beauty lovers. Therefore, the designs show each influencers‘ personal passion for beauty:
Big city life, blossom elegance and travel happiness should be key messages to attract the millennium generation.

The Gliss Kur influencer packagings are connected by familiar design elements. The key messages are written in boxes, that are refined with golden highlights.

 

Influencer credos and matching packaging designs.

Influencer credos and matching packaging designs.

www.schwarzkopf.de/glisskur_influencer

In 2019 Schwarzkopf released the new hair coloration brand „Only Love“.

Three coloration packs laying on a natural structured and colored paper background with ethnic patterns

Packaging design for the new coloration brand „Only Love“ by Schwarzkopf

Briefing
– Create the first Peace & Love Color: Good vibes formula & intense color for bold colors to believe in
– Address the young and diverse target group with expressive, fun & self-confident design – Be bold and revolutionary

Our Work
For Only Love we designed an eye-catching coloration, that is „free – from“ but pops out between the usual ecological packaging. Through the combination of recycling paper carton box with bold, fun colors we created a revolutionary brand for the retail coloration shelf. The journey started with analyzing carton box colors, discussing the „no-model“-approach and working with playful, bold typography. Consumers are seeking for gentleness and trendy intensity. Only Love is both, technologically and design-wise a „hair-volution“.

Description of the different ingredients of the nes natural "Only Love" coloration

Ingredients of the coloration formula

www.schwarzkopf.de/onlylove

In 2018 Schwarzkopf brand Palette launched the new „Naturals Color Creme“ packaging design, created by Baries.

Three packs with the new packaging design 2018 of Schwarzkopfs brand Palette Natural Color Creme are standing in perspective

New Schwarzkopf Palette Natural Color Creme packing design

Briefing
Rise to a strong autonomous subbrand under Schwarzkopf Palette.
Focusing the natural color result and natural, caring ingredients.
Free interpretation of claim box and ingredient visualisation.

Our Work
Palette and Baries have been connected throughout many years of collaboration. In 2018 we got the exciting challenge to go the next big step with our well known brand for the Palette Natural Color Creme packaging design relaunch 2018.
The new design creates a central round shape along with the new logo which gives the packaging a new individual branding. Keeping the historic green color code, we stressed the natural impact by implementing natural lightening and textures. We put a new focus on the natural ingredients and moved from the classic drop to modern, food inspired ingredient visualisations. Hereby we developed an extended color coding that fits the hair colors and therefore creates a strong brand block and shelf impact.

Logo Development
The new brand name got a modern and technological font with natural look & feel.

Model approach
Palette naturals got a new face and personality.
We aimed for more natural and approachable models, with naturally flowing hair and diverse attitudes.

An old and a new pack are standing beside to visualize the difference between the old and the new packaging design

Before and after comparison of the old and new packaging design

A gif showing three different color tones and packaging designs of the new design relaunch

Palette Natural Color Creme color tones

Palette Naturals in the web: click here

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