Tag: Schwarzkopf
Matcha Tea is already booming as well known detox ingredient from food the food industry. Therefore, Henkel wanted to launch a matcha tea haircare product under the Schauma baseline. It cares for the hair lengths and tips intensely while deeply cleansing the hair roots like a “hair detox”.
Briefing
The main goal was to develop the care & detox segment under Schauma baseline in order to broaden up a bit the target group as it’s a very appealing concept for younger woman.
The challenge here was to use the green color coding but need to differentiate vs. other green variants. We were allowed to be more playful with the ingredient. Last the design should be adapted to the conditioner.
Our work
To make the overall design popping out next to for example 7 herbs we decided to go with a green and brown color code instead of just plain green. The architecture of the label from Schauma Care & Detox with matcha should be the same as in the whole baseline but should still stand out. In order to that, we decided to be more playful with showing the ingredient. The matcha tea powder spreads around the shiny brown circle and connects with a cup of soy matcha tea in the left corner. This tea seems to be freshly brewed, which visually emphasizes the strengthening effect. And like every other visual on the Schauma haircare products, the matcha visual connects with the healthy and shiny hair of the model.
Schwarzkopf Schauma Care & Detox on the web
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In 2020 Schwarzkopf relaunched it’s professionally performing hair color brand Syoss with a baries packaging design.
Briefing
- Create a packaging design for a professional, but still approachable brand look & feel
- Drive the main focus on the key benefits „precision & intensity“
- Draw new attention on the hair color & refine the model approach
Our design concept
Syoss is Schwarzkopf’s professional hair color brand in the retail shelves. The brand ensures most precise and intense results, which should be more notably highlighted within this relaunch 2020.
Accordingly, we worked with a just as much precise visual concept. The front layout shows a new diagonal cut, that complementary to the model integrates immaculate hair texture. This new hair-triangle with the prominent shade number puts a new focus on the outstanding hair quality, which will be reached by using Syoss hair coloration. The sharp cut visualizes precision, whereas the diagonal shape adds a new modern dynamic, that is also found in the details of the new model approach. Also, the new elements do visualize the technological performance of the patented colorist ingredient mix.
Mood set up with Syoss baseline coloration packaging
Strengthening the brand
Regardless the new implementations, the brand personality is still pure and clear, due to the bold black main color. Furthermore, the successfully proven color coding in black, silver and red – or blue for the lightening shades – ensures the brand recognition to the current user. The brands traditional black professionalism is now additionally underlined by clear color differentiation. This applies especially in case of the old fading between the models head line and the logo on the previous design. The new clear line between the both with the anthracite background behind the model are now strengthening the logo on top, which has got a clear standing on black.
Besides the color differentiation, we kept the horizontal layout division in logo, model and text block. Likewise, the very individual block text design in the bottom area kept this layout. Yet, we simplified the text elements to strengthen the consumers focus and set a new content-related focus. Especially the lightener shades benefit from the new structure, that implements the „Levels of Lift“ in the text box for a clear contextual communication.
Syoss baseline and lightener relaunch 2020 using instruction icons
Syoss Blonde range design adaption
Surround design
The precise, salon-like color result is the brands key benefit and need to be communicated to the consumer with a more prominent approach. Accordingly, the typical color guidance system was moved from the back to the top of the pack. This sets a new focus on the clear match between recommended base colors and achievable color results.
We also did design the icons on the side of the packaging. They communicate the usage in the precise coloration process in a way that fits the clear visual approach of the new facing.
Model Approach Syoss Baseline Relaunch 2020
Model approach
The brand Syoss was seeking for a new model inspiration that keeps the professional brand identity but appears more approachable.
The brand is historically catching the consumers eye with unconventionally models with hidden eyes. Those have usually been covered by sharp fringe hair styles. Based on this, we kept the unique concept but modernized the style.
Now, the models have a dynamic hair cut line that covers the eyes in a more natural, not-perfect, more unexpected and approachable way. Nevertheless, the strong, mystery character and most importantly the perfectly professional hair quality are maintained.
Schwarzkopf Syoss colorationon the web
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In early 2020, Schwarzkopf Brillance launched their new line extension Gloss Hypnotics. It‘s a Level 3 coloration with an additional, temporary sparkling booster, visualized by baries design.
Sparkling booster for removable glittering effect
Challenge
Based on the Brillance baseline packaging design we should create a visualization for the new feature from Brillance Gloss Hypnotics. The focus should be on the communication of the permanent result on one side and the temporary glittering effect on the other side. This special effect of the additional sparkling booster fades after one hair wash.
Our design work
To draw attention to the essential innovation, we changed the box, icon visualization and the area on the right side. This allowed us to stay in the architecture of the baseline packaging design.
Instead of the red diamond structure in the lower box section we chose the specific hair color with glittering structure. By retaining the box structure, the line extension remains connected to the baseline.
The icon now contains not only a diamond, but also an illustration of the gloss booster tube and declares the two results. The area above the icon was changed the most. It distinguishes the product from the baseline. On the left side of the vertical line the shiny hair color result is displayed and on the right side the additional glitter effect of the sparkling booster is indicated. These two results are supplemented by textual explanations.
Schwarzkopf Brillance Gloss Hypnotics on the web: Explore the sparkling booster
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One of the most successful launches in 2015
We‘re getting nostalgic and it‘s time for a little throwback.
Maybe you haven‘t heard of Keratin Color, but since its launch in the USA exclusively in Walmart in 2015 it has become one of the leading brands in the retail sector. The products with the holistic packaging design by baries design have been rolled out nationwide in all retail channels in the USA and Canada since January 2016.
Schwarzkopf has received nine of the leading beauty awards in the US, including the prestigious „Allure Best of Beauty Award“, the „US Product of the Year Award“ and the „Product of the Year USA“ in 2017.
Award Winning Schwarzkopf Keratin Color
The creation of new brands is one of the core competencies of baries desgin. So, the successful design of Keratin Color began with a pitch to which Schwarzkopf invited us. Therefore, it is not surprising that we won this competition.
The challenge
At the time of publication, the new formulation with pre-color serum and K-Bond PlexTM for younger, fuller looking hair should be obvious at first glance. It should be clear, that this new coloration treats the hair while coloring through new technological properties.
The briefing
There were a few, but significant, ideas from the client that we were to serve in the creation:
- Color code: dark purple, black and Silver
- Communicate: 1st permanent pro-age coloration
- Model approach: optimistic, experienced, active & vital (age: end 30 – middle 40)
One harmonic and expressive packaging design
Our work
Keratin is a water-soluble fiber protein and consists of amino acid chains that are arranged in a helical pattern. The more of these structures are present, the more they can strengthen the hair. Keratin is the main component of the novel formula. Therefore, the purple drop with the red molecular helix inside immediately catches the eye. It visualizes the technology of coloration, which both nourishes and strengthens. Deep colors and strong contrasts underline the power and performance of this formula. The particulate background directs the eye to the information, which in turn is linked to the model‘s hair by a silver line. This results in a harmonic and expressive overall picture, in which the logo Keratin Color is the center of attention.
Logo development
Since the holistic packaging design was created from one source, the logo was naturally also developed by us to match the overall appearance. The extended line from the „K“ symbolizes a keratin fiber and at the same time combines the two words „keratin“ and „color“ into one unit. Additional, the softness of the font reflects the caring properties. Finally, a contrast of white and dark red allows for a very good recognition value.
Model approach
The model approach originates from baries design as well. Only the age group (30 – 40 years) and an optimistic basic attitude with modern femininity was specified. We choose to cut the faces to offer a lot of space to stage the beautiful dyeing result and to link it with the informative texts. This way of showing a model on a coloration package was revolutionary at that time and has opened up many design possibilities ever since.
Schwarzkopf Keratin Color on the web
See more hair coloration packaging designs made by baries design
Schwarzkopf Gliss Kur team asked us to develop a label design for their new Gliss Kur subline Nutri-Balance Repair.
New technologies require new designs
The challenge
The task was to develop a label design for the new Gliss Kur sub line Nutri-Balance Repair, which supports the healthy balance of scalp microbiome and laying the foundation for silken smooth hair. These benefits should be transported to the user through the design. Color code and label design need to have a balance of natural appeal and technological performance.
Our work
The current Gliss Kur baseline range shows the performance of the product closed in a box. But new technologies require a new appearance.
The difference started already with Bio-Tech Restore. Product name and main formula components are communicated above the box.
On the other hand, performance and hair type recommendation are located in the lower part. As a result, this clear straightforward structure ensures that the consumer is informed about the differences at first glance. But it leaves little room for emotionality and naturalness. Most importantly, the visual now shows not only the performance, but also the effective ingredients.
Back to Nutri-Balance Repair:
The amorphous, authentic form of the liquid correlates with the representation of the birch leaf. Therefore, it appears as if it had been photographed with an X-ray machine. Most importantly, we were able to combine the natural ingredients and the technology contained in the formula in one image. As a result, we could explain them to the consumer at a glance. The apparent translucency of the visual and the white box make the text stand out. So, it provides clear explanatory information. The soft turquoise shade with a hint of blue generates a pleasantly caring feeling. Consequently, it highlights the silicone- and colorant-free composition.
This label design of Gliss Kur Nutri-Balance Repair follows on seamlessly from that of Gliss Kur Bio-Tech Restore. It is the first new product of the range that combines science with naturalness and whose design also originates from baries design.
New Schwarzkopf Nutri-Balance Repair made by baries
Schwarzkopf Gliss Kur Nurti-Balace Repair on the web: click here
