Tag: Schwarzkopf
Packaging design for a revolutionary new brand
In 2018, Schwarzkopf started to work on a revolutionary new hair color, that won’t damage the hair due to natural ingredients. We were very glad to develop the packaging design for 100% Vegetal and join the exciting process from the very first idea to the final product.
The Challenge
2018 Schwarzkopf briefed us firstly for their first all-natural hair color, crafted in India using the ancient tradition of Ayurveda. Launching a design which reflects the caring power of Ayurvedic plants and herbs and its natural caring benefits, addressing women who want to color their hair, but are afraid to damage it with chemical hair dye. The packaging design from 100% Vegetal should connect the user with the positivity of nature, which implies health and a natural color result.
Besides the natural and vegan ingredients, which should be considered in the packaging design, no models should be shown. The focus should be on the plants and herbs shown in stylized illustrations.
Due to the new method of application as powder and not – as is usually the case with commercially available hair coloration – as cream, new inner elements also emerged. Instead of a bottle developer and a tube of color cream, the packaging now contains just a sachet of powder. This not only saves costs, but above all protects the environment by reducing packaging waste.
Logo Development
The logo should give a clear massage from the first sight: 100% Natural, 100% Vegan and inspired by traditional ayurvedic methods.
We have based the logo design on the symbols known from Sanskrit in order to establish the connection between the Ayurvedic concept and the modern age.
The slightly irregular sans serif typeface, in which individual letters are connected with each other, is inspired by traditional Sanskrit, which has been used in India and South Asia for over 3000 years. It reflects the expertise of traditional Ayurvedic applications and the power of naturalness and stands out of the packaging design.
Our Work
According to the briefing, we created a design for the outer packaging that completely dispenses with a model approach. Instead, the focus is on natural hair and the main ingredients used in each color shade – arranged on a label reminiscent of a pharmacy label. The color of the hair in the background and the main color assigned to the shade in the label ensure that each shade has its own character. At the same time, the white tear-off label on each shade forms a uniform line in harmonious contrast.
The icons on the front were designed with great attention to detail and visualized in an unmistakable way. We also created all illustrations of the inner elements as well as those for instructions for use in the same sketchy style like the coloring ingredient shown on the front.
We have based the logo on the symbols known from Sanskrit in order to establish the connection between the Ayurvedic concept of the product and the modern age. The serif font transports the expertise and the centuries-old traditional method of hair coloring into the present, while the script in the headlines creates a stronger emotional bond with the consumer.
Schwarzkopf 100% Vegetal Natural Hair Color back and inner elements made by baries
Schwarzkopf 100% Vegetal on the web: click here
Technology evolves with the Power of Nature
Gliss Kur by Schwarzkopf is well-known for longstanding expertise in hair technology. Nevertheless, natural ingredients play a big role in performing formulas. With the new Gliss Kur Bio-Tech Restore Schwarzkopf didn‘t only offer a new formula that combines both. Instead, together we also set a new focus on design. A visual breakthrough of the power of nature in technology!
Challenge
- Visualize the biological Phyto-Stem Cell Complex and Rose Water
- Set a new focus on the power of nature in technology
- Keep the brand identity recognizable
Gliss Kur Bio-Tech Restore shampoo, conditioner and hair mask with competence and strength
Our work
We have worked with Gliss Kur for over a decade. Following, we were excited about this new natural-technological approach and an innovative design for the new sub line Bio-Tech Restore!
„The Power of Nature“ – Visual
Our focus during the project was the visualization of the natural ingredients.
Starting with the rose water, we developed a new way of showing the traditional flower in a technological context. We visually used the X-Ray machine technology to show the rose blossom in a very detailed and enlightened cross-section. With this ambivalence between represented element and presentation style we mastered the challenge to unite natural ingredient with Gliss Kur’s technology approach. To stress the biological appearance, the flower is embedded in a liquid, which shape is amorphous and organic. Inside, Phyto-Stem Cells are showed with additional small pink liquid bubbles.
Besides, the communication is empowered with a new on top icon, that is claiming “The Power of Nature“. We designed a decent, graphic frame with a chemical form language that leaves open space for the visual.
The Power of Color
The color contrast between pink and green catches attention and enhances the natural impact. The specific green color tone distinguishes from classic organic products on the market and refers to the technological aspect. It also gives a more premium appeal.
The Power of innovative Design
All in all, the visual is the new main actor on the pack. Unlike previous Gliss Kur packaging designs, which show the technological visuals enclosed in a box. Now, a square is used for the text, whereas the visual is unboxed. The new text background ensures easy and structured readability. However, the light transparency leaves still room for the visual. The ingredients get particularly more space to catch attention with the innovative composition and colorful implementation of naturalness in technology.
Gliss Kur Bio-Tech Restore range close up
Gliss Kur Bio-Tech Restore on the web
See more hair care packaging designs
Gliss Kur Winter Repair Packaging Design Relaunch
Briefing
The packaging design relaunch for these wonderful Gliss Kur Winter Repair hair care products from Schwarzkopf should communicate
the caring and repairing properties of the formula inside. It should create a smooth and cozy feeling as well as it should
reflect the high-quality ingredients.
Schwarzkopf Winter Repair design 2019
Our Work
We designed labels with golden foil which represents the rich and nourishing ingredients. The light and creamy key visual pops out to be recognized easily as caring element.
The visual shows an oil-enriched creamy swirl so the consumer can see how the hair care will treat their hair. All over the label awake detailed snowflakes this unique heart-warming winterliy feeling, that we all love to have on a sunny day after snowfall.
Schwarzkopf in the web: click here
Got2b Glow Girl for GLOW Convention
GLOW by dm is Germany’s biggest beauty-event and inspires with wonderful spirit and the highlights of the industry.
As part of this convention, the limited edition Got2b Glow Girl, a styling lotion for Got2b‘s exhibition stand has been developed, to reflect this distinctively energy.
GLOW Concept mood for packaging design appearance
The Challenge
The new designs goal was to create a limited edition for the GLOW. The main color of this convention is pink and the exhibition stand from Got2b was designed on the theme of festival.
The customers ideas ranged from boho-style to urban glam or even ferry wheels. But the main point was to create a festival feeling with all its freedom and craziness, where the pink color, the loud and glaring associations were not missing. We had a very privileged briefing where we could let our creativity run free.
Our Work
The whole pack surrounding of Got2b Glow Girl is telling a glamorous urban story. So the loud and glaring feeling of freedom takes action. The pack appearance let the consumer know, that she will not only have a great convention day, but also many glamorous following days, because she can take the glowing feeling home.
Logo Development
The newly developed logos unify this limited edition by the unique look & feel. It is very strong in its freedom association through the bold letters with a touch of nobody-can-stop-me. The bright colors of pink and blue matches perfectly with the light background, the Got2b logo stands out due to the high contrast of black and light gray.
Got2b GLOW convention Limited Edition mood
In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.
Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors
Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.
Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.
Palette Color Shampoo relaunch 2018 overview
Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.
Palette Levels logo variations
www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo
