In 2020 baries developed and designed a new chocolate brand concept with the new superfood black fermented garlic.
SUPERFOOD NUTRITION is the first chocolate brand which combines fermented black garlic with delicious flavors.
Inspired by the ISM trade fair motto 2019 „healthy sweet“, we researched food trends and superfoods. So, we became aware of the superfood black fermented garlic. In the fermented state it retains its positive, healing properties, but the appearance and the smell change.
Due to its caramel taste, the idea was born to combine this superfood with high-quality fine chocolate and fruit ingredients.
We want to develop an innovative chocolate brand which highlights the black fermented garlic and declares it as superfood. It should be noted, that the garlic bulbs get a black color due to its fermentation process. Therefore, we decided to conceptually state the black color for our packaging design. Additionally, the design got color accents, which were set by the ingredients such as lavender, caramel and strawberry. Above all, the choice of three different flavors in one package, but packed separately, gives this product its special exclusivity and uniqueness.
Most importantly, we need to stage the black garlic in such a way that the appetite is not lost. And, the curiosity for new taste explosions is still maintained.
Therefore, we looked for an outstanding natural photograph of the black fermented garlic and combined it with the selected ingredients. Together with chocolate pieces, the ingredients are arranged in a still life composition.
The Black Garlic written in cursive letters adds emotion to the design and is an eye-catcher on the packaging.
There are three signature fine choclate bars with a designed flavor variation of fermented Black Garlic &
SUPERFOOD NUTRITION – The superfood nutrition brand is intended to give the consumer a healthy sweet alternative.
Therefore, the logo needs to have a natural and organic appearance. But, it should also reflects the high-quality aspect of the selective chocolate composition. Consequently, this is shown by a raw cacao bean in combination with a seal like structure of the logo.
Undoubtedly, pure elegance is the guiding principle for the logo design.
©2020 baries design GmbH. All rights reserved.
In 2020 baries developed and designed a new cosmetic line, targeting the luxury segment. NOX is a luxurious natural skin care brand, that focuses on clean and natural ingredients.
This cosmetic cleansing series is made especially for night care. Therefore, the theme of the night should be taken up conceptually in the packaging design as well as in the logo design. Additionally, the product should radiate a mysterious, luxurious aura and helps the user to achieve a divine like complexion overnight. So, we decided to choose a high-quality glass jar, which is coated with a black lustrous lacquer. On the inside it has a golden finish and on the outside a combination of various transparent varnishes. In other words, the jar design itself serves to visually translate the night theme. Above all, the gold inside stands for the divine beauty — the divine elixir. We want to match valuable natural ingredients with an iconic design. In conclusion, this product line got its own identity to stand out in the selective market.
There are three signature masks with three different ingredient collections:
NOX (Latin “night“) is in the Roman mythology the goddess and personification of the night. Therefore, it serves perfectly as name for these high-quality black masks.
Consequently, the new brand name needs to have a modern and technological approach with natural look & feel. So, the logo is characterized by a simple typography, which is clear and sans-serif.
Moreover, the dot in the middle of the O gives the logo a strong recognition value and can also be used as an icon.
©2020 baries design GmbH. All rights reserved.
In 2020 the new clean beauty brand was launched: one.two.free! packaging design and brand developement by baries!
“Clean beauty is a global movement and a new transparent approach to the beauty industry, defined by clean brand products that contain no controversial and harmful ingredients for skin, body or environment.”
Create a visual identity and a packaging design for a new clean beauty brand.
The design should be young, appealing, cheeky and fresh and address the main target group of “millennial” women, who are seeking for natural & clean products.
The new cosmetic line should be easy to use and contain highly effective fermented ingredients, free of controversially health perceived ingredients. All of this should be reflected in the graphical approach and the packaging design.
Following the brands name, we developed a packaging series that represents a 3-step beauty routine. Consequently, the modern horizontal division of rose and white is broken up by the large numbers. As aresult, we created a striking and clear brand, which makes a big impression on shelf.
Finally, the large numbering, a playful typography and light pastel shades in combination with pink accents, create a strong contrast and an exceptional design.
Above all, the clear & playful design will strengthen the appearance in social media, to address especially the millennial women.
It was most challenging to create a logo for the one.two.free! packaging design. Furthermore, it should reflect the purity of the product, its clear and simple application, as well as to capture the zeitgeist. Therefore, the new brand logo got a modern and playful font with a fresh look & feel.
One.Two.Free! on the web: click here