In 2022 Schwarzkopf released the new Syoss China styling relaunch, developed with baries design.
The range is empowered by Japanese ingredients & craftmanship. Efficient, yet caring – tough on hold and gentle on the hair. Qualities that are reflected in the design.
Syoss is a hair styling range with formulas developed and used by professional hairdressers and hairstylists. The Syoss formulas are especially designed to meet the specific needs of each hairstyle. With the new MicroSculpt particles (fine micro-polymers) it is possible to achieve long-lasting hold while creating an invisible and effortless finished look. This new lightweight formula contains Japanese ingredients and conditioning agents for better care and nourishment of the hair.
When designing the hair styling range, it was important to retain the benefits of the previous design language which featured eye-catching colours as well as consistent, clear product information. In addition, the colours helped the customer to distinguish more easily between the different product lines. The objective was to redesign the packaging in order to incorporate the new “Syoss care concept” inspired by J-Beauty. In response to the demand for non-harmful styling ingredients, the brand’s mission was to create a design language that reflects these new values. Thus the design should be minimalist, clean, unisex, of high quality and well organized. Moreover, the design should incorporate the styling category look and be eye-catching on shelve.
The colour gradient on the iconic black Syoss container guarantees strong shelf impact. Depending on each selected Japanese ingredient the gradient on the container varies in colour. Additionally, the design includes an innovative and artistic icon, picturing the hold level. This eye-catching detail also embodies the professional aspect of the design. The design shows fashionable Salon-expertise representing an urban and modern style.
The got2b Happy Hour hairspray is the hero among got2b hairsprays by Schwarzkopf. For that reason, it is celebrated with a limited packaging design edition that makes night owls want to style their hair right away!
Like the brand itself, the limited hairspray line speaks to its audience with a characteristically casual & strong voice. Thus, the designs feature styling statements like „Let your hair do the talking“ or „Make each hair flip fabulous“. This resonates with the tone of the brand’s young & funky audience who celebrates happy hours and a „24 hour hold“ styling loud & lively.
The bold statements of our design clearly deserve a bold and characteristic typography. Reinforced by funky illustrations, they match the tone of the statements. Undoubtedly this hairspray is for nightlife queens who want to shine like diamonds and seek a wow-factor styling!
For them not to miss this limited edition of Happy Hour hairspray in shelf, the blue and lilac colour tone of the initial product is kept. New elements were added between the design frame of the logo and the product information. Moreover, they are printed as a digital label and seamlessly pasted on top of the original design. Therefore the short term design variation is quickly arranged and available in the stores.
We enjoyed creating this clever & fun limited product line with all its shout-outs for many more happy hour stylings!