The delightful „Sommer“ hand and foot balm packaging designs for Lütticke were launched this summer season. They are in accordance to Lütticke special winter balm edition, that we designed in 2019.
For the new Lütticke „Sommer“ edition we used casual watercolor illustrations of the ingredients. This style very well transfers the lightness of the season to the packaging design.
The cheeky illustration style with intense color nuances and freestyle watercolor drops creates a summery, joyful look and feel. Furthermore, Lütticke „Sommer“ packaging design shows leaves all around to give the impression of a garden with intense fruits and fresh fragrances. So, this casual artworks leave the viewer open to imagination for the smell of the ingredients. Color coding squares in the center ensure an easy differentiation between the formulas and the caption of the type.
Whilst winter and summer designs both appeal with illustrations, the watercolor style creates a contrast to the wintery vintage illustration style. However, the caring white base color and the calming centered layout join the summer with the winter edition. Both build upon the long experience of Lütticke skin care and treating formulas.
The packaging design relaunch for these wonderful Gliss Kur Winter Repair hair care products from Schwarzkopf should communicate
the caring and repairing properties of the formula inside. It should create a smooth and cozy feeling as well as it should
reflect the high-quality ingredients.
We designed labels with golden foil which represents the rich and nourishing ingredients. The light and creamy key visual pops out to be recognized easily as caring element.
The visual shows an oil-enriched creamy swirl so the consumer can see how the hair care will treat their hair. All over the label awake detailed snowflakes this unique heart-warming winterliy feeling, that we all love to have on a sunny day after snowfall.
Schwarzkopf in the web: click here
This design for the Lütticke winter edition briefing was very clear and at the same time very open: „Please create a winterly design for our two winter hand balms. This eligible trust in our skills made us very happy and we just needed one rework step to finish the design for this caring and soothing hand balm.
We created the arrangement of the illustrations in a way around the square that you literally can smell the soothing fragrance.
We were inspired by the vintage illustration style. This style represents the long tradition of Lütticke in skin care in particular hand and food skin. The colors of the centered square and the decorative snowflakes brand the sku, so the consumer can easily differentiate between the fragrances. For the comfortable feeling of the pampering Lütticke winter balm we chose warm rose and red colors. This ensures the consumer of the treating formula.
Lütticke in the web: click here