OARIS (oris, Latin for “mouth”) is a sustainable dental hygiene kit that is modular and integrates perfectly into any bathroom. It contains several products that can be combined and interchanged.
The starter set consists of a toothbrush with an integrated interdental stick, a toothpaste dispenser and a floss stick. All designed components have a simple shape and are plugged together on a compact docking station. True to the motto „clean. floss. rinse“, the set offers the perfect tooth-brushing routine, while its compactness makes it ideal for traveling.
OARIS is developed by siids, the baries innovation hub.
When investigating the market for dental hygiene products, we found that the aspects of sustainability are mostly not taken into account. There is a high consumption of plastics and packaging in this market sector, which makes it difficult for the end consumer to behave in an environmentally friendly way. Since everything is packaged separately, we decided to develop a product kit that is sustainable and at the same time consumer-friendly. Moreover, the design should stand out and make the product a must-have item.
During the design process, it was of utmost importance that the product is refillable and made from recycled materials such as sugar cane plastic. To emphasize the product’s sustainability, we chose pastel green as the brand’s color.
The target group is people aged 25 and over. This demographic values the durability of products and their environmental friendliness. They appreciate good design and products that make daily life easier while being practical to use.
On the constant look-out for new challenges we have the demand to push ourselves and to be creative. With our innovation hub siids we now bring our brave ideas to life and invite you to be part of it.