„Content design means brand building beyond packaging design“

In 2020 the Henkel Schwarzkopf team asked us to create video content designs for two of their social media campaigns and we were happy to assist the brands with design work that goes beyond packaging design.

The brief
  • Catch attention on the Schwarzkopf social media channels
  • Motivate viewer to participate on social projects
  • Create short but interesting videos & additional content material

Schauma “Family Action“ campaign by Schwarzkopf

The idea behind this campaign was to generate possible family projects during the first corona lockdown in 2020. With kids being homeschooled and having no possibilities to meet with friends, this Schauma campaign provided a welcome, creative and fun alternation.
Families should be motivated to craft something creative out of old shampoo bottles. The best ideas could win a Schauma package for the whole family. We are at least as happy as the winners about this initiative and that we were able to support this family-friendly and sustainable project. #upcycling

Our work

The aim of the campaign is a super family-friendly, funny and happy look and feel. It is intended to speak to both parents and their children. Therefore, we shot an authentic video ourselves in which one of our designers is doing handicrafts with her son at home. In combination with short and incisive calls to action and happy background music, we have created an appealing and emotional video.

In addition, we used one of the crafting ideas from the Schauma team as further inspiration and created a simple, easy-to-understand, yet entertaining crafting manual for an Instagram carousel post.

Schwarzkopf & Henkel‘s charity campaign with DFB

The second video content was created to promote Schwarzkopf & Henkel‘s DFB collectors edition campaign via the social media channels. In 2020, even the European soccer championship was cancelled, due to the pandemic. Nevertheless, the Schauma, Taft and Fa teams decided to launch their planned collectors packaging design edition of the national team anyways. To support amateur clubs, who where also hit by the crisis, Henkel brought a fundraising campaign to life. With every sold product from the collectors‘ edition, 10 cents were donated.

Our work

Accordingly, the design of the social media content follows the design rules of the packaging design. We have created a suitable call-to-action video that shows the products and explains the fundraising campaign, but also has an emotional twist with pictures of soccer playing kids.

Learn more about Schwarzkopf & Henkel‘s soccer charity project

See more packaging designs made by baries design