Author: saskia


Graphic Interpretation of Hygienic Skin Care

In 2020, we developed a new packaging design in the skin care segment for Kascin. The designs for the Acne patches convince with graphic modernity and discreet playfulness. Here it was important to combine the naturalness with the hygienic aspect of the product to create a coherent design.


Our work

We at baries decided to work with reduced and clinical elements, so the medical effect of the product is highlighted. The graphics adapt the look of the respective patches and are a transparent solution. To focus directly on the essentials, the product name is written vertically, which attracts attention. The XL is highlighted by the typographic reference to the visual elements.

Through the graphic elements and the reduction, the packaging radiates a modern and simple look. The individual products are color-coded, and here we decided on cool tones. Especially the main color white arouses confidence.

In summary, there is a good mix between the clarity in the typography and the playfulness of the graphic elements. We developed a new concept for a packaging design which can be used for other Kascin products in the future.

Maybe you are interested in more great packaging designs made by baries design:


New Botanical Oils infused coloration for exceptional nutrition, care, shine and a divine floral scent.

In 2020, the brand Natural & Easy launched the new Chinese “Botanical Oils“ coloration design, developed by baries.
Natural & Easys leading position in the Chinese market will be used to improve the awareness of the natural product. Therefore, special attention is given to the oil infusion trend and the botanical ingredients. The brand introduces the Botanical Oils line and adds a new oil treatment for post-dye care aimed at women 35+ who want to cover their gray hair.

Schwarzkopf Natural & Easy Range Mood

Schwarzkopf Natural & Easy APAC range, packaging designs developed with baries design

The overall design follows the Natural & Easy baseline. It keeps the green background color as recognition value. In addition, the design should creatively implement the terms oil, floral and natural to underline the concept of the natural product. Moreover, the design of the coloration should be more premium than the current Natural & Easy base line. Further it should focus on the Botanical Oil concept to exploit the brand’s image of naturalness.
A luminous drop functions as a central element to highlight the care quality and radiance of the colored hair. Besides, a uniform overall impression is created from the degree of shine of the hair and the light reflection of the drop. In order to give a high quality impression, the product is decorated with gold elements.
The new Botanical Oils infused system for exceptional nutrition, care, shine and divine floral scent is enriched with caring traditional Chinese medicine ingredients for intense yet natural looking colour. Besides, the caring traditional Chinese medicine ingredients such as lingzi extract, leaf extract, lotus extract and litchi extract are shown in the circular icon to emphasize the naturalness of the coloration line.


Maybe you are interested in more hair colour packaging designs made by baries design:

In 2020, Brüder Mannesmann launched the new Ecoline toolboxes for the environmentally conscious craftsman.

ecologically responsible toolboxes made out of bamboo

The aim in designing the toolbox was to target a younger audience and to develop a CO2-neutral concept that is trendy and environmentally conscious. The design had to be simple and easy to adapt. In addition, the toolbox had to be made of bamboo and needed to be FSC-certified. In addition, we also had to develop a new logo adaptation that conveys the new ecological orientation of the brand. The term Ecoline in combination with the green colour represents the new values of the brand.
The product should cause as little emissions as possible during production. Furthermore, its premium character had to be kept, as it is high-priced but still more affordable than the competition.
The design of the Brüder Mannesmann tool box is simple and of high quality. The ecological aspect of the design is evident in the choice of green colour, as well as the icons and the bamboo material. The typography is bold, yet restrained to give an impression of confidence and reliability.


Maybe you are interested in other packaging designs made by baries design:


Puristic pharmacy skin care with the power of nature

This new natural cosmetics line was strategically developed and created by baries design in 2019 and is aimed at the pharmacy segment. The brand name Julia Lohmüller is the name of the owner of the „Industrial – Pharmacy“. This pharmacy has been in Essen for many years and has existed for over two generations. Since from the consumer point of view natural cosmetics are very popular nowadays, she decides to create under her personal name her own line of cosmetics with the power of nature without any additives. Bearing this in mind, Julia Lohmüller tasked us with the design work for her skin care products, which also forms the basis for further product lines.


Our work

Developing an intense moisturizer for the day. For this, the idea of pharmacy and natural cosmetics should be conceptually integrated into both packaging and logo design. Additionally, the product should appear puristic and authentic and suggest the pure power of nature without any additives.


Logo development

The new brand logo impresses with its modern and uncomplicated typography. It is the focus of the design and covers almost 2/3 of the design space. Through this, effectiveness and authenticity is conveyed by the logo, which also reflects the performance of Julia Lohmüller’s know-how.

Julia Lohmüller Logo Design

Julia Lohmüller logo design, developed by baries design

Julia Lohmüller Naturkosmetik Organic Hydro Complex

Julia Lohmüller natural skin care packaging design, developed by baries design

Julia Lohmüller natural skin cosmetic on the web

Maybe you are interested in more skin care packaging designs made by baries design:

Pushing the boundaries for Fa by creating disruptive packaging design for their Feel Good Vibes product line. For the good emotional packaging concept we were encouraged to think outside the box. So, we were able to create a design beyond the FA design limits.

Our work

Three products should evoke different feelings for the consumer: Catch Dreams, GET Spiritual and GO Happy. The designs should create a wow-effect for millennials for whom self-awareness plays a key role in their lives. Improving their mental well-being to escape from daily stress is an ever increasing desire of that generation. Therefore, emotions are an important aspect when it comes to beauty purchases:
The ultimate key for the packaging design of the young and trendy project by Fa is to evoke a positive emotion for millennials. Those are evolving around happiness, mindfulness, positivity and spirituality. Our aim was to invite the consumer into a world full of empathy where they can forget everyday life for a few moments.


Creating a good emotional packaging design by using colour, wording, typo and symbols as key design elements

In order to create the positive feelings matching each product line, we started by defining a complementary colour code and visual world:
The dream catcher lifts you into a “feel good mood” with a calming visual of the milky way and colours reflecting soothing nights. To get spiritual on the other hand, a light magenta was chosen which stands for spirituality and female positive energy.
Furthermore, the appearance of the product line Go Happy gives rise to an uplifting mood. This is achieved through positive colours alluding to summer, beach and the ocean – positive vibes and happiness guaranteed.
A highlight for the product lines GET Spiritual and GO Happy, which come in transparent bottles, is an extra feature on the back-label. There, the statements “find your inner peace” and “happy mind happy life” are prominent text blocks stretching over the entire back-label that are visible through the bottles. This allows strengthening the emotional story-telling, while creating a positive feeling.
Henkel Fa Feel Good Vibes Icons

Fa Feel Good range giving rise to positive feelings of millennials


Maybe you are interested in more packaging designs made by baries design: