Tag: branding

In december 2018 Douglas launched a new make-up collection in collaboration with model and actress Amber Valletta:
The Amber Valletta Capsule Collection.
We are very proud of our cool but simultaneously high-quality looking packaging design with the organically flowing all-over-embossings.

Briefing
The design briefing was very detailed and a great chance to show our competence in all-round care service regarding consultation, conception, logo and packaging design and finally implementation.
The goal was to enrich the Douglas portfolio with a new premium brand.
A high quality packaging with comfortable textures and wearable shades were requested.
The design should transport confidence, timelessness and sophistication.
The Capsule Collection is addressed to women who feel confident and want to look perfect on any occasion

Capsule Collection by Amber Valletta - Collage.

Capsule Collection by Amber Valletta – Collage

Our Work
It was a nice task for baries design GmbH to create this wonderful new brand under Parfümerie Douglas GmbH in collaboration with the model and actor Amber Valletta.

We designed the secondary packagings for all five products in a rosegold look. This color supports the quality of the comfortable formulas and let the wearable shades stand for their own. Moreover we provided the packaging with an flowing and organic all-over embossing to create interesting and luxurious haptics.

Logo Development
The new brand name got a personal style inspired by Amber Vallettas original signature, highlighted through the reduced and puristic setted product descriptions.

Original signature from Amber Valletta and final logodesign

https://www.douglas.de/Amber-Valletta.html

In 2018 Palette relaunched three of it‘s coloration sub brands in one. The new designs create a strong range within the different duration levels with an extra it piece – the metallic spray add-ons.

Briefing
– make the brands younger and more mainstream
– show strong color vibrancy
– increase shelf impact
– transfer easy usage & fun from coloring for especially the low level colors

Our Work
The new overall architecture for the three sub-brands creates an impactful brand block.
Color brushstroke and color spots playfully stress the vibrant color concept.

 

Models & Storytelling
Young & playful models are giving the brand a new look. The whole pack surrounding is telling an urban story – supported by in-house taken Insta-Pics at the backsides of each pack.

Palette Color Shampoo relaunch 2018 overview.

Palette Color Shampoo relaunch 2018 overview

 

Logo Development
The newly developed logos unify the brands by the unique look & feel. The brands are united by strong COLOR and differed by the levels of lastingness.

Palette Levels Logo Variations.

Palette Levels logo variations

 

www.schwarzkopf.de/palette-perfect-gloss
www.schwarzkopf.de/palette-color-shampoo

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